Retail TouchPoints

JULY 4, 2022

Common Google Analytics Errors for ecommerce Accounts. It’s highly recommended that your ecommerce brand migrate your accounts as quickly as possible to retain year-over-year data and confirm proper account setup. For posterity’s sake, we recommend continuing to track your data through UA until its end next summer.

eCommerce 263

eCommerce SEO Events Recommendation 263

Inflow Insights

NOVEMBER 1, 2019

In our conversations with hundreds of eCommerce business owners, many have told us that their Google ads (formerly Google Adwords) campaigns aren’t performing as well as they originally thought they would, and could be working more efficiently for a lesser cost. Other Shopping and Search Ad Best Practices We Recommend to Reduce Spend.

PPC 105

PPC eCommerce SEO Information 105

Inflow Insights

AUGUST 25, 2021

Over the last few weeks, we’ve published a multi-part blog series with eCommerce holiday marketing tips and strategies. This is the final entry in that series — but, if you want more guidance, you can always request a free proposal from our digital marketing strategists anytime. Create a team-wide holiday marketing plan.

eCommerce 109

eCommerce Marketing Shipping Costs Social Media 109

Algopix

FEBRUARY 22, 2024

Leveraging Amazon’s FBA program allows sellers to streamline logistics and focus on product development, branding, and marketing. With minimal upfront costs and the ability to scale gradually, entrepreneurs can enter the e-commerce market with relative ease. Why Choose Amazon FBA Private Labeling?

Shipping Costs 86

Shipping Costs eCommerce PPC Social Media 86

Groove

JANUARY 4, 2021

Recommend cohesive strategy for current websites. Our Recommendations. We also recommended that it was best for the client to leverage audience demographic data to improve conversion rate. Need help enhancing your eCommerce marketing strategy and driving serious results? Groove Commerce is here to help!

Improvements 370

Improvements PPC Recommendation Shopping Carts 370

Inflow Insights

JANUARY 15, 2020

Identifying your key “marketing levers” is an approach every eCommerce business can pursue. In this post, we share our philosophy for identifying the best marketing metrics to focus on without getting bogged down in unnecessary details. How to Analyze Your eCommerce KPI’s. Pay-per-click (PPC).

PPC 162

PPC eCommerce SEO X-cart 162

ecomdash

DECEMBER 26, 2018

Marketing your ecommerce business involves testing, optimizing, and ensuring your brand message attracts customers to act, all while being ROI-positive. If only there was a marketing tactic that allowed you to pay for marketing dollars, after the sale occurred. Enter affiliate marketing. By 2020, U.S.

eCommerce 108

eCommerce Marketing SEO PPC 108

BigCommerce

JULY 13, 2017

For online brands looking to expand into new markets, eBay is often overlooked in favor of Amazon or selling on Facebook. That said, establishing credibility through sales on eBay with an emphasis on great customer service has been my most successful marketing tactic to date. I’d recommend the integration for sure! Final Word.

BigCommerce 415

BigCommerce Multi-channel Gifts Channel 415

Groove

FEBRUARY 2, 2022

Below, we’ve outlined some strategies to help your eCommerce store attract new customers and accelerate the purchase decision process. Content Marketing. Creating valuable content as part of your inbound marketing strategy is one of the best ways to acquire new customers. Email Marketing. Customer Acquisition Strategies.

Customer 150

Customer Customer Retention Merchant Services PPC 150

Inflow Insights

NOVEMBER 14, 2017

Already, hopes are high for this season with experts from Deloitte predicting that eCommerce sales could reach $114 billion. So, if you haven’t already, now is the time to really start kicking off your holiday marketing efforts. Make sure your marketing is visually compelling for those shopping with intent or with curiosity.

eCommerce Marketing 68

eCommerce Marketing eCommerce Marketing Magento 68

Inflow Insights

MARCH 11, 2020

With a limited advertising budget, what PPC channels should you invest in? The preferred “choices” eCommerce merchants articulate to us is generally between Facebook (and Instagram) Ads vs Google Shopping (and Paid Search) Ads. The budgeting method we recommend to find your most profitable campaigns. Get in touch.

PPC 156

PPC eCommerce Social Media Channel 156

Inflow Insights

NOVEMBER 11, 2021

As mentioned above, we recommend eCommerce businesses run a combination of paid social advertising and paid search advertising campaigns. So, how should you use these platforms together in your eCommerce marketing strategy? Building the Strategy: Facebook Ads & Instagram Ads vs. Google Shopping & Search Ads.

Social Media 125

Social Media eCommerce Recommendation PPC 125

BigCommerce

MARCH 23, 2017

PPC advertising is equal parts art and science. To help you optimize your PPC advertising campaigns from day one, I sat down with two analysts from CPC Strategy — Lewis Brannon and Jason Bell — who work with Fortune 500 brands to optimize their campaigns on a daily basis. Lewis: No, I wouldn’t recommend that.

PPC 408

PPC BigCommerce Recommendation Apparel 408

BigCommerce

FEBRUARY 1, 2018

Let’s say that you are a solopreneur that has to handle emails from customers, packaging and shipping products, and marketing via your social media networks. By setting up Google Analytics , you can find out which online marketing activities are driving traffic to your website. Improve your email marketing.

Social Media 374

Social Media BigCommerce Blog Shipping Costs 374

Inflow Insights

DECEMBER 14, 2021

Many eCommerce retailers struggle to coax results out of their paid search campaigns — especially without an experienced marketer manning the helm. As an eCommerce brand that sold trendy design-driven apparel and other products, Skreened was missing out big by not running Google Shopping campaigns. Skreened was no different.

PPC 103

PPC Apparel eCommerce Merchant Services 103

Algopix

AUGUST 10, 2020

2020 will be remembered as a remarkable year for eCommerce. As an eCommerce marketer, you need to identify shifting trends and adjust your business strategies accordingly. If the competition is eating into your market share, offer special discounts or gifts to keep your online buyers loyal.

eCommerce 78

eCommerce Channel PPC Gifts 78

Inflow Insights

SEPTEMBER 17, 2019

We have seen that eCommerce marketers tend to chase keywords with a high search volume. In our experience doing SEO for a variety of eCommerce stores, we’ve often noticed our clients bringing in traffic and revenue from these terms. We recommend that companies do some research to see if they can cash in on long tail keywords.

eCommerce 120

eCommerce SEO PPC eCommerce Marketing 120

Inflow Insights

JANUARY 22, 2020

In this guide, we’ll share our go-to eCommerce keyword research strategy. This keyword research strategy is great for eCommerce in particular because it is based on intent marketing to optimize every type of page on your eCommerce website. Why Does Our Approach to eCommerce Keyword Research Work? Panda Update.

eCommerce 189

eCommerce SEO Article Recommendation 189

Inflow Insights

APRIL 6, 2021

Is it worth targeting long tail keywords for eCommerce websites? eCommerce marketers tend to chase keywords with a high search volume. Why Long Tail Keywords for eCommerce are Often Ignored. Marketers with less experience will overlook or write off long tail keywords. Remember the importance of search intent?

eCommerce 99

eCommerce SEO PPC Recommendation 99

BigCommerce

JUNE 6, 2017

I was once asked what the very first thing I’d do if I were to launch a brand new, startup ecommerce business. Like most marketing efforts, the recipe for success isn’t a sexy, breakthrough tactic. It’s not easy, but there are some basic principles you can follow to avoid the landmines frequently stepped on by marketers of every ilk.

BigCommerce 419

BigCommerce Channel Shopping Carts Marketing 419

Shopping Signals

OCTOBER 26, 2016

Tools and services that can not only organize your most important metrics into easy to understand dashboards, but that can also show you industry benchmarks, and even make custom recommendations to help you grow your revenue. Once Gabriella came onboard, they started to put a pretty aggressive PPC strategy into practice. Key Takeaways.

eCommerce 75

eCommerce PPC Shopify Social Media 75

Omnisend

SEPTEMBER 6, 2021

As disruptive as the ecommerce industry is, everything we know as marketers can change in an instant. One of the biggest challenges ecommerce brands face is sustainable growth, and remaining flexible to respond to industry changes throughout that growth. Reading Time: 15 minutes. How can you grow under these conditions?

eCommerce 148

eCommerce Books Marketing Merchant Services 148

Inflow Insights

JULY 13, 2021

Editor’s note: This blog was originally published in 2016 and has been edited to maintain accuracy and adherence to modern email marketing practices. It’s no secret that email marketing is the driving force behind crucial recurring customer sales. Why Focus on Email List Growth in Your Marketing Strategy? Let’s dive right in.

eCommerce 120

eCommerce Marketing Shipping Costs X-cart 120

Shopping Signals

FEBRUARY 5, 2019

Fortunately, my friends over at Freeeup know all about helping ecommerce businesses grow. That’s why I’ve asked them to let us in on their top 5 recommended traffic generation strategies for this year. — February is a great month to think about ecommerce traffic generation strategies. Final Thoughts.

eCommerce 93

eCommerce SEO Social Media PPC 93

Inflow Insights

MAY 3, 2019

However, if you are doing the work of optimizing your data feed frequently , this can work in your favor as you are showing up for only the most relevant searches at a fraction of the cost of PPC search ads. The first step is choosing your goal or objective such as: Sales If you are first starting out, we’d recommend choosing this goal.

Merchant Services 76

Merchant Services Shipping Costs Recommendation PPC 76

Inflow Insights

NOVEMBER 12, 2019

Most eCommerce founders and management teams aren’t PPC experts. As a result, eCommerce PPC management often gets delegated to a 3rd party. The question is, who should that 3rd party eCommerce PPC consultant be? We’ve written this post as the definitive guide for choosing your best PPC hiring option.

PPC 92

PPC eCommerce Management Seminar 92

SellBrite

DECEMBER 6, 2017

The same is true in ecommerce marketing. It takes persistence and a variety of marketing strategies to reach your audience and increase sales. The alternative of slamming customers with aggressive marketing at once overwhelms buyers or, even worse, irritates them. 2) Utilize PPC advertising.

Social Media 165

Social Media Marketing PPC eCommerce 165

Groove

JULY 2, 2020

To help your audience find you, we're breaking down two main marketing initiatives: PPC and SEO. PPC, or pay-per-click marketing, involves creating ads that are featured at the top of search results. Paid search is one of the most popular forms of PPC. According to HubSpot, PPC Ads can boost awareness by 80%.

PPC 195

PPC SEO Recommendation eCommerce 195

Shopping Signals

FEBRUARY 5, 2019

Fortunately, my friends over at Freeeup know all about helping ecommerce businesses grow. That’s why I’ve asked them to let us in on their top 5 recommended traffic generation strategies for this year. Incentivizing shoppers may be the oldest trick in the marketing book. 4) Referral Program for Past Shoppers.

eCommerce 40

eCommerce SEO Social Media PPC 40

Inflow Insights

SEPTEMBER 16, 2019

Real-time conversations move your online customers through the marketing funnel more quickly by building relationships with them. Live chat is the interface of this whole new marketing niche, coined by Drift as: “ conversational marketing.” How does chat perform on different marketing channels SEO, PPC, email, etc.?

Live Chat 69

Live Chat eCommerce Mobile Conversion Optimization 69

eCommerceFuel

JANUARY 5, 2018

How many cutting ­edge eCommerce marketing gurus do you know talking about print mail? Yes, I’m talking about paper, mailboxes, super old-school stuff, and these I realize is an e-commerce podcast. He’s the VP of marketing over at Linksoul, which is an apparel brand out of California. Yeah, me neither.

Marketing 37

Marketing eCommerce WooCommerce Apparel 37

Ecommerce Platforms

MAY 16, 2022

Are you looking for a cloud-based marketing automation solution for your business? Or, are you, like most ecommerce enterprises, wanting to make the best use of your customer data? There are many types of marketing automation solutions, but how do you identify the one that best fits your business needs? Marketing Cloud.

eCommerce 211

eCommerce Shopify Merchant Services Channel 211

Retail TouchPoints

APRIL 13, 2021

Our agency has developed this list of five recommendations based on what we’ve seen across our clients’ sites in the last few months. I also recommend embedding videos from a platform like YouTube or Vimeo rather than hosting them natively on your site. Understand how to measure Core Web Vitals — and evaluate your score frequently.

SEO 168

SEO Improvements Mobile Recommendation 168

BigCommerce

DECEMBER 13, 2017

In turn, I’ve done my best to include the most up-to-date recommendations and tips based on both Amazon’s documentation and our own observations after managing 1000s of Amazon listings. However, the observations and recommendations I make in this guide are subject to change as A9 evolves. Product Description: Tell a Story.

SEO 209

SEO Merchant Services Document Recommendation 209

Inflow Insights

NOVEMBER 14, 2019

In past posts, we’ve outlined: How to develop a content marketing strategy for eCommerce websites. Creating content for eCommerce and scaling quality content production. In this post, we’ll outline how to help the best content on your eCommerce site continue to “sell while you sleep”… and what to do if things drop off.

eCommerce 106

eCommerce SEO PPC Recommendation 106

eCommerceFuel

JANUARY 5, 2018

How many cutting ­edge eCommerce marketing gurus do you know talking about print mail? Yes, I’m talking about paper, mailboxes, super old-school stuff, and these I realize is an e-commerce podcast. He’s the VP of marketing over at Linksoul, which is an apparel brand out of California. Yeah, me neither.

Marketing 20

Marketing eCommerce WooCommerce Apparel 20

BigCommerce

NOVEMBER 28, 2017

Now, it’s time to pick, pack, ship and take a look at your marketing campaigns to see which won, which lost and what that may mean for your 2018 marketing initiatives. It’s also time to check out what happened at large in the ecommerce industry during Cyber Week 2017. Content + Commerce Integration. Niche PPC Strategies.

BigCommerce 415

BigCommerce Merchant Services Food and Beverages Small Business Retail 415