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Global Voices Report: The German Ecommerce Market

ESW

When it comes to online shopping, the German ecommerce market remains strong. And while German shoppers are similar to those in other Western retail markets, there are a few differences that brands should be mindful of when entering the market. Germany’s population is currently 84.6 million women vs. 41.7 million men).

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Switch Signals: How to Use Ecommerce Platforms to More Effectively Meet Business Goals

Retail TouchPoints

Data is Ecommerce’s Best Friend These strategies are key because, in a world powered by AI, having a data advantage is how you get ahead of the competition. Ecommerce marketers must learn how to leverage first-party data effectively or risk being outmanoeuvred by those that do.

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Mondi and easy2cool freshen up the eCommerce market

365 Retail

Marco Knobloch, Founder and General Manager of easy2cool, says: “We have trialled a number of different barrier papers, but chilled and frozen products have quite specific requirements and Mondi’s FunctionalBarrier Paper meets all our requirements.

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Experimentation: The Holy Grail for Personalization, but Challenges Lie Ahead

Retail TouchPoints

Whether they like it or not, ecommerce marketers are being forced to adapt to a cookie-less environment. To overcome this challenge, ecommerce marketers need to be empowered with tools that enhance their ability to do their jobs. But potential obstacles lie ahead.

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Emerging tech to meet B2B buyer expectations 

GetElastic

B2B buyers want  the same digital commerce  experiences they are receiving on B2C channels.      Here are three emerging tech trends B2B organizations need to include in their 2019 plans if they want even a sliver of the B2B ecommerce market in 2021.  

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Top 3 Must-Watch E-Commerce Trends in 2024: Stay Ahead

365 Retail

Businesses prioritising customer-centric approaches and leveraging innovative technologies will thrive in the competitive e-commerce market. By embracing ongoing innovations and leveraging modern tools, online businesses can meet the ever-growing customers’ expectations and deliver unparalleled shopping experiences.

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Five Challenges Faced by Ecommerce Marketers In Launching Creative Ad Campaigns

Omnisend

It takes a lot of work to create visually rich, marketing assets at scale. Ecommerce marketers always seem to struggle with having enough time and resources on hand to create high-quality, on-brand marketing assets at the volumes that the business requires. . A/B testing isn’t new for an ecommerce marketer.