PPC Strategies & Optimizations for 542% ROAS on Google and Facebook


For ecommerce businesses, there are few better advertising tools and channels out there than Google and Facebook. PPC advertising is equal parts art and science. To help you optimize your PPC advertising campaigns from day one, I sat down with two analysts from CPC Strategy — Lewis Brannon and Jason Bell — who work with Fortune 500 brands to optimize their campaigns on a daily basis. Ecommerce Marketing advertising cpc

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Best Practices for Acquiring New Customers via PPC Advertising


For eCommerce businesses to expand operations, customer acquisition is a must. Pay-per-click (PPC) adverts are a prime tactic for bringing new shoppers into the fold. Marketing Tips Ecommerce Google Adwords

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What’s Hot in Jewelry Ecommerce Marketing


Ecommerce is booming, especially for the fashion and beauty sectors. Jewelry ecommerce isn’t quite at the same stature, but sales are rising and there’s plenty of opportunity for marketers to strike gold in making their brand known. Jewelry Ecommerce Trends.

Our Winning PPC Strategy for eCommerce: How We Increased Google Ads ROAS by 76%

Inflow Insights

In our conversations with hundreds of eCommerce business owners, many have told us that their Google Ads campaigns aren’t performing as well as originally thought — and could be working more efficiently for a lesser cost. eCommerce PPC Strategies Implemented for a 9.89x ROAS.

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Our Winning PPC Strategy for eCommerce: How We Increased Google Ads ROAS by 76%

Inflow Insights

In our conversations with hundreds of eCommerce business owners, many have told us that their Google ads (formerly Google Adwords) campaigns aren’t performing as well as they originally thought they would, and could be working more efficiently for a lesser cost. When setting up their PPC advertising strategy, many of these eCommerce stores assume that setting up their feed and launching one Shopping campaign containing all of their products is all that it takes to create a profit.

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9 eCommerce Marketing Tools You Can't Live Without


Modern eCommerce businesses need tools to help them grow. To help, we've outlined our favorite tried-and-true eCommerce marketing tools to help businesses achieve their goals. Whether you're looking for SEO tools or a marketing automation platform, we've got you covered. eCommerce Marketing Tools. Google Marketing Platform. SpyFu is the ultimate PPC competitive research tool. PPC Negative Match Recommendations. PPC Ad Rank Tracker.

Google’s Doubling Down on Ads. Here’s How to Optimize Your Google Shopping Ads Now.


This is important for retailers and advertisers to follow so they can understand how they should divide up their marketing dollars. We’re on a mission to provide businesses like yours marketing and sales tips, tricks and industry leading knowledge to build the next house-hold name brand. From Toyota to Skullcandy and everyone in between, Fortune 500 and enterprise retailers are exploring SaaS ecommerce options for fast GTM while maintaining necessary security protocol.

COVID-19 Impacts on eCommerce Marketing Key Performance Indicators

Inflow Insights

We continue to see the impact of COVID-19 on eCommerce marketing and key performance indicators. Trends are changing rapidly and have significantly changed since we last reported on how eCommerce brands are navigating the storm. What has been the impact on eCommerce? .

Data-driven predictions for ecommerce marketing in 2018


While it may be hard to believe the end of the year is here (and the busiest time for ecommerce stores), the end is near. You may be wondering, what’s on the horizon for ecommerce marketing in 2018? I reached out to a number of ecommerce pros to see what data backed predictions they had, and wanted to mention one beta product launch I think will shake up ecommerce marketing in the coming year. Data gets cleaner and leaner in marketing automation.

The Power of PPC + SEO

ROI Revolution

PPC + SEO = SERP domination. Combining PPC and SEO will boost your site traffic and brand awareness in both the long and short term. Good PPC maximizes your immediate return and optimizing your SEO consistently increases your brand authority over time. PPC, SEO, and COVID-19.

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11 Powerful B2B eCommerce Marketing Strategies to Reach Your Ideal Buyers

Inflow Insights

If you want to develop powerful B2B eCommerce strategies to attract and convert your customers, you’ll need to invest in a few key areas. Sure, classic marketing strategies like asking for referrals, promoting at industry events, and doing cold outreach have their place. PPC Strategies.

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eCommerce Marketing During a Downturn: Strategies and Options for eCommerce Businesses During the Coronavirus Crisis

Inflow Insights

But what about eCommerce? But in this article, we’re documenting and updating tactical and strategic marketing options for eCommerce companies during this coronavirus crisis. Your Digital Marketing Strategy: Should You Make Strategic or Tactical Changes, and If So, Where?

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How to Use Single Keyword Ad Groups (SKAGs) to Drive Highly Relevant, Highly Targeted PPC Traffic


Whether single keyword ad groups (SKAGs) are old news or a new find to you, they’re quickly becoming a well-known best practice for PPC account setup. First, what are the main benefits for ecommerce managers and brands? Why SKAGs Are Important for Ecommerce Brands. But in the world of PPC, where bids and clicks slowly chip away at your ad budget with every drop of traffic, it’s important you keep campaigns focused. Ecommerce Marketing Google Shopping & PPC

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The 6 Best Ecommerce Marketing Companies of 2020

Neil Patel

Ecommerce is still growing. Statista says worldwide ecommerce sales will grow from 4.2 The worldwide pandemic and the growth of remote work continues to boost ecommerce growth. This is a huge opportunity for ecommerce companies that are ready for this change. Ecommerce

eCommerce PPC Data Analysis Case Study: How We Maximized Profit Without Maximizing ROAS

Inflow Insights

The surprising reality of eCommerce PPC is that maximizing the return on ad spend (ROAS) does not always maximize profitability. For example, eCommerce companies that use Google A ds have many bid optimization levers available such as: Device s.

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9 Advanced eCommerce Marketing Strategies for Medium or Large Online Stores to Use in 2020

Inflow Insights

Editor’s Note: As we navigate a new normal amid the coronavirus pandemic, these are tried and true eCommerce marketing strategies and methods that have proven effective even as businesses change. eCommerce PPC Marketing Strategies. #1: eCommerce Strategy SEO

Google Ads vs Amazon Ads: Best PPC Platform for Amazon Sellers?


The post Google Ads vs Amazon Ads: Best PPC Platform for Amazon Sellers? Ecommerce MarketingThere are a lot of similarities between Google and Amazon ads. It’s easy to get confused about which one (if any) should get the majority of your ad spend. appeared first on Ecomdash.

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Leaving eCommerce Marketing Black Holes


Unfortunately, it is the case of many online retailers and eCommerce store owners. And most of all stop sending your marketing budget to an unknown planet. Tossing your marketing budget down a black hole with no return on investment (ROI) is a similar waste of time and money. Here are some tips on how to spend wisely your ecommerce marketing budget, and get rid of the hole by the ROI you’ll make. Take a proactive approach to your marketing efforts.

11 Powerful B2B eCommerce Marketing Strategies to Get Your Ideal Buyers

Inflow Insights

Powerful B2B eCommerce marketing strategies get developed through a process of continual improvement in a number of different areas. Classic marketing strategies such as asking for referrals, promoting at industry events, and doing cold outreach have their place.

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18 eCommerce Marketing Resources to Help You Have the Best Holiday Sales Ever

Inflow Insights

Already, hopes are high for this season with experts from Deloitte predicting that eCommerce sales could reach $114 billion. So, if you haven’t already, now is the time to really start kicking off your holiday marketing efforts. Make sure your marketing is visually compelling for those shopping with intent or with curiosity. Be sure to keep important marketing elements like emotion, personalization, and personas in mind. eCommerce Marketing

16 AdWords (Google Ads) eCommerce Strategies to Maximize ROAS

Inflow Insights

In this piece we’re going to take a systematic look at how we optimize Google Ads (formerly known as AdWords) eCommerce campaigns to find the best performing strategies. We’ll be covering a total of 16 different strategies that apply for Google Shopping ads and Smart Shopping Campaigns, Dynamic Remarketing, Search Ads, In-Market Audiences and finally Dynamic Search Ads. We’ll walk you through 7 different strategies that bring the best ROAS for eCommerce companies.

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Google Ads Automation for eCommerce: 4 Winning Strategies for Your Online Store

Inflow Insights

Google’s automated ad types are becoming practically required for eCommerce brands to retain their competitive edge in PPC. There is a spend increase of 115% due to the success, and Transactions are up 323%, Revenue is up 182% and ROAS is up 31%: What can Google automate in terms of PPC? . Want us to automate and optimize your eCommerce store’s paid search and PPC campaigns? Wondering what you could be automating in terms of PPC?

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Facebook Ads Case Study for a Furniture eCommerce Site: ROAS From 0 to 29.5 in 3 Months

Inflow Insights

In this post we’ll share an example of an eCommerce furniture store that had been spending over $2,000/mo on their social campaigns and seeing a ROAS of 0. The essence of our ‘ See, Think, Do’ Facebook ad strategy (based on the digital marketing framework coined by Avinash Kaushik) is to create specific campaigns with different targeting, creative, and calls-to-action setup for each stage of the funnel. Case Studies eCommerce Marketing PPC

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Our Strategy for Building One of the Best eCommerce Agencies

Inflow Insights

Most people would gauge the success of any agency (including answering who the best eCommerce agencies are) by their size and revenue. My goal was to build a $10 million eCommerce marketing agency — and build it fast. In my opinion, the conditions of natural growth gives us the opportunity to build a better eCommerce marketing agency — better for clients, and better for employees. How Can We Become One of the Best eCommerce Agencies?

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Case Study: How We Increased Google Shopping Revenue by 268% by Treating Campaigns Like a Brick and Mortar Store

Inflow Insights

We worked an eCommerce site that sells plus-size lingerie (whose name we’ve withheld to protect their privacy) to increase conversion rate and revenue from its Google Shopping campaigns. We tell virtually all ecommerce brands that Google Shopping Campaigns are a worthwhile investment. eCommerce Marketing PPC

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Our New eCommerce Facebook Ads Strategy for Finding New Audiences with High ROAS

Inflow Insights

We’ve developed a framework for structuring eCommerce Facebook Ad campaigns, which initial results show can achieve 3x ROAS while targeting top-of-funnel cold audiences in a new way. We think it’s a big advantage to target these audiences, because typically eCommerce brands limit their campaigns to high-frequency remarketing that targets existing audiences for immediate sales. At Inflow, we work with dozens of eCommerce companies to generate sales through Facebook Ads.

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10 Ways To Market Your Ecommerce Site


The same is true in ecommerce marketing. It takes persistence and a variety of marketing strategies to reach your audience and increase sales. The alternative of slamming customers with aggressive marketing at once overwhelms buyers or, even worse, irritates them. Instead, effective marketing boils down to reaching audiences repeatedly over time to build familiarity and eventually encourage purchases. 2) Utilize PPC advertising.

47 Essential Selling on Amazon Tips to Grow Sales and Win Market Share


But Amazon’s dominance offers an upside that is proving lucrative for savvy ecommerce pros who have figured out how to make Amazon work for, not against them. Amazon’s control of market and mindshare isn’t a closed ecosystem. Beyond that, really consider promoting Amazon through marketing channels typically reserved for your own website. They can be advertised using PPC. Catalin Zorzini, Founder, Ecommerce-Platforms.com. Josh Mendelsohn, VP Marketing, Privy.

Google Shopping: How to Set Up, Optimize, and Execute Your Campaigns

Inflow Insights

Who We Are: At Inflow, we work with dozens of eCommerce companies to increase traffic, conversions, and sales. However, if you are doing the work of optimizing your data feed frequently , this can work in your favor as you are showing up for only the most relevant searches at a fraction of the cost of PPC search ads. Whereas with Google Shopping ads, it looks and feels like you are on an eCommerce listing page already. Conversion Optimization eCommerce Marketing PPC SEO

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Cyber Week 2017: Black Friday Stats, Cyber Monday Trends + 25 Brands Reveal The Secrets to Their Success


Now, it’s time to pick, pack, ship and take a look at your marketing campaigns to see which won, which lost and what that may mean for your 2018 marketing initiatives. It’s also time to check out what happened at large in the ecommerce industry during Cyber Week 2017. Niche PPC Strategies. Influencer Marketing & Social Media Engagement. Focusing on Video Marketing. Cyber Week 2017 Most Successful Ecommerce Brands. Aran Sweater Market.

30 Proven Ways To Drive Ecommerce Traffic and Conversions To Your Online Store


How to Drive Ecommerce Traffic and Convert Customers. This is us leading you to the ecommerce waters – it’s now up to you to drink. But, how exactly do you increase ecommerce traffic? AdWords/PPC: The strategy of paid placement across the web to earn net new traffic and re-capture visitors who bounced. Every industry, and every ecommerce site, should have deep and meaningful connections to their relevant communities. Ecommerce is, of course, no different.

5 Mistakes Killing Your Retargeting Campaigns (+ a Framework to 10X Increase Their Efficiency in 2017)


I was once asked what the very first thing I’d do if I were to launch a brand new, startup ecommerce business. Like most marketing efforts, the recipe for success isn’t a sexy, breakthrough tactic. It’s not easy, but there are some basic principles you can follow to avoid the landmines frequently stepped on by marketers of every ilk. Both are ecommerce companies, but they focus on different verticals. Ecommerce Marketing How To Sell Online advertising retargeting

How to Turn Product Pages into High Converting Landing Pages [14 Examples of The Good & The Bad]


When referring to a marketing campaign, the usual questions are: “Are your landing pages optimized?”. “Do If only ecommerce customers arrived on your website in so linear a fashion. Don’t worry, I haven’t forgotten about the special case of ecommerce product pages and category pages. Thanks to search engines doing their work, visitors sharing links to their favorite products, or your own marketing efforts, many users will reach your product pages directly.

eCommerce Marketing Outlook: How eCommerce Companies Are Navigating the COVID-19 Demand Shock

Inflow Insights

But in the wake of an economic downturn, we’re noticing that in eCommerce, the response hasn’t been one of panic. This article, we’ll detail our observations in eCommerce during the pandemic so far. We’ll also highlight four emerging trends during this period among our own eCommerce clients: Staying the Course. What Staying The Course Looks Like for Some eCommerce Companies. Unlike the business above, they’ve had significant decreases in sales from PPC.

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The Nuts and Bolts of Scaling for Marketing


That’s where marketing comes in. Scaling the marketing arm of your business is a crucial step during these early days, and should go hand in hand with the growth of your sales team. When scaling for marketing , you should be designing a plan of action for all angles.

The Content Strategy to Triple Ecommerce Traffic (And Exactly How to Do It)


Let’s talk about ecommerce content marketing and it’s importance. So many online store owners and marketers ignore the power of content marketing. But, every other traffic-driving activity you do will work even better for you (that means lower cost of acquisition) if you have a good content marketing strategy and execution. What is Content Marketing? Social Media Marketing: How Should You Share Your Content? Which PPC Platform Should You Use?

49 Tips & Strategies for Successful Holiday Marketing Campaigns


For most, the answer is a resounding “not yet,” which means there is no better time than now to start thinking about your holiday marketing campaigns. This is a balancing act between marketing and operations –– two retail departments continuing to better blend as consumer expectations demand seamless experiences. The following holiday marketing tips and promotion ideas will help you refine your efforts to ramp up sales during the most profitable time of the year.

How to Master Amazon SEO and Move Your Products up the Search Rankings in 2017


From there, we can use Amazon PPC to gather data on which terms help our listing convert and optimize for those keywords. Like really ugly: Thankfully, the market and the algorithm will penalize you for this type of behavior. You drive internal traffic via Amazon PPC and external traffic via outside ads like Facebook , Google AdWords, etc. Ecommerce Marketing Omnichannel Amazon multi-channel

A Vendor’s Guide to B2B Ecommerce


While we’ve been shopping for items like clothes or shoes online for years, another trend is now emerging—business-to-business (B2B) ecommerce. As of 2019, B2B ecommerce sales globally have surpassed $12 trillion in revenue. What is B2B Ecommerce? What Is B2B Ecommerce?

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5 Ecommerce Trends that will Dominate 2018

ROI Revolution

With 2018 right around the corner, what are the ecommerce trends that retailers like you need to be aware of in the new year? So without further ado, here are five ecommerce trends that will help to shape 2018. It seems like every single year, mobile is on the tip of ecommerce executives tongues. Are you interested in learning more about mobile marketing? This is where user-generated content can be essential to a successful marketing strategy.

5 Ecommerce Traffic Generation Strategies You Should Be Performing in 2019

Shopping Signals

You know what generally helps drive more sales for your ecommerce business? Fortunately, my friends over at Freeeup know all about helping ecommerce businesses grow. — February is a great month to think about ecommerce traffic generation strategies. And ecommerce traffic generation strategies is an area that you definitely do not want to ignore. This means using the top ecommerce traffic generation strategies available to you, starting today. (1)

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Why Content Quality Matters for Your eCommerce Website

Inflow Insights

Do you want to keep the traffic from search engines coming to your eCommerce website? Competing search results along with Google’s periodic updates can cause organic traffic and corresponding sales to go down: The image above shows the year-to-year difference in clicks for search queries on a “money page” that was getting traffic and driving sales for one of our eCommerce clients. In past posts, we’ve outlined: How to develop a content marketing strategy for eCommerce websites.

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How to Choose the Best eCommerce Agency for Your Needs

Inflow Insights

What would it look like to find the best eCommerce agency for your company? We’ll also share some decision-making criteria you can use when evaluating an eCommerce agency. Note: At Inflow, we work with dozens of eCommerce companies to increase traffic, conversions, and sales. There are many eCommerce agencies with set packages: silver, gold, platinum, etc. A PPC agency might run three ads a week, then rotate them on your behalf.

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