How to Use Single Keyword Ad Groups (SKAGs) to Drive Highly Relevant, Highly Targeted PPC Traffic


Whether single keyword ad groups (SKAGs) are old news or a new find to you, they’re quickly becoming a well-known best practice for PPC account setup. First, what are the main benefits for ecommerce managers and brands? Why SKAGs Are Important for Ecommerce Brands.

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PPC Strategies & Optimizations for 542% ROAS on Google and Facebook


For ecommerce businesses, there are few better advertising tools and channels out there than Google and Facebook. PPC advertising is equal parts art and science. If you’re running a PPC campaign, then you have a clear idea of what keywords are your top performers.

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9 eCommerce Marketing Tools You Can't Live Without


Modern eCommerce businesses need tools to help them grow. To help, we've outlined our favorite tried-and-true eCommerce marketing tools to help businesses achieve their goals. Whether you're looking for SEO tools or a marketing automation platform, we've got you covered.

Leaving eCommerce Marketing Black Holes


Unfortunately, it is the case of many online retailers and eCommerce store owners. And most of all stop sending your marketing budget to an unknown planet. Tossing your marketing budget down a black hole with no return on investment (ROI) is a similar waste of time and money.

Data-driven predictions for ecommerce marketing in 2018


While it may be hard to believe the end of the year is here (and the busiest time for ecommerce stores), the end is near. You may be wondering, what’s on the horizon for ecommerce marketing in 2018? But first, let’s dive into a few data-driven predictions for ecommerce in 2018.

Google’s Doubling Down on Ads. Here’s How to Optimize Your Google Shopping Ads Now.


This is important for retailers and advertisers to follow so they can understand how they should divide up their marketing dollars. We’re on a mission to provide businesses like yours marketing and sales tips, tricks and industry leading knowledge to build the next house-hold name brand.

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18 eCommerce Marketing Resources to Help You Have the Best Holiday Sales Ever

Inflow Insights

Already, hopes are high for this season with experts from Deloitte predicting that eCommerce sales could reach $114 billion. So, if you haven’t already, now is the time to really start kicking off your holiday marketing efforts. eCommerce Marketing

Google Shopping: How to Set Up, Optimize, and Execute Your Campaigns

Inflow Insights

Who We Are: At Inflow, we work with dozens of eCommerce companies to increase traffic, conversions, and sales. Whereas with Google Shopping ads, it looks and feels like you are on an eCommerce listing page already. Conversion Optimization eCommerce Marketing PPC SEO

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Case Study: How We Increased Google Shopping Revenue by 268% by Treating Campaigns Like a Brick and Mortar Store

Inflow Insights

We worked an eCommerce site that sells plus-size lingerie (whose name we’ve withheld to protect their privacy) to increase conversion rate and revenue from its Google Shopping campaigns. We tell virtually all ecommerce brands that Google Shopping Campaigns are a worthwhile investment.

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10 Ways To Market Your Ecommerce Site


The same is true in ecommerce marketing. It takes persistence and a variety of marketing strategies to reach your audience and increase sales. The alternative of slamming customers with aggressive marketing at once overwhelms buyers or, even worse, irritates them.

The Content Strategy to Triple Ecommerce Traffic (And Exactly How to Do It)


Let’s talk about ecommerce content marketing and it’s importance. So many online store owners and marketers ignore the power of content marketing. What is Content Marketing? Social Media Marketing: How Should You Share Your Content? 2X Ecommerce.

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47 Essential Selling on Amazon Tips to Grow Sales and Win Market Share


But Amazon’s dominance offers an upside that is proving lucrative for savvy ecommerce pros who have figured out how to make Amazon work for, not against them. Amazon’s control of market and mindshare isn’t a closed ecosystem. They can be advertised using PPC.

30 Proven Ways To Drive Ecommerce Traffic and Conversions To Your Online Store


How to Drive Ecommerce Traffic and Convert Customers. This is us leading you to the ecommerce waters – it’s now up to you to drink. But, how exactly do you increase ecommerce traffic? BigCommerce does this for the ecommerce industry. Ecommerce is, of course, no different.

Cyber Week 2017: Black Friday Stats, Cyber Monday Trends + 25 Brands Reveal The Secrets to Their Success


Now, it’s time to pick, pack, ship and take a look at your marketing campaigns to see which won, which lost and what that may mean for your 2018 marketing initiatives. It’s also time to check out what happened at large in the ecommerce industry during Cyber Week 2017. Marketing.

5 Mistakes Killing Your Retargeting Campaigns (+ a Framework to 10X Increase Their Efficiency in 2017)


I was once asked what the very first thing I’d do if I were to launch a brand new, startup ecommerce business. Like most marketing efforts, the recipe for success isn’t a sexy, breakthrough tactic. Both are ecommerce companies, but they focus on different verticals.

How to Turn Product Pages into High Converting Landing Pages [14 Examples of The Good & The Bad]


When referring to a marketing campaign, the usual questions are: “Are your landing pages optimized?”. “Do If only ecommerce customers arrived on your website in so linear a fashion. Don’t worry, I haven’t forgotten about the special case of ecommerce product pages and category pages.

How to Choose the Best eCommerce Agency for Your Needs

Inflow Insights

What would it look like to find the best eCommerce agency for your company? We’ll also share some decision-making criteria you can use when evaluating an eCommerce agency. Note: At Inflow, we work with dozens of eCommerce companies to increase traffic, conversions, and sales.

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5 Ecommerce Trends that will Dominate 2018

ROI Revolution

With 2018 right around the corner, what are the ecommerce trends that retailers like you need to be aware of in the new year? So without further ado, here are five ecommerce trends that will help to shape 2018. Are you interested in learning more about mobile marketing?

49 Tips & Strategies for Successful Holiday Marketing Campaigns


For most, the answer is a resounding “not yet,” which means there is no better time than now to start thinking about your holiday marketing campaigns. Bill Widmer, Ecommerce SEO & Content Marketing Consultant. Starting early can help marketers avoid rushing later.

How to Master Amazon SEO and Move Your Products up the Search Rankings in 2017


From there, we can use Amazon PPC to gather data on which terms help our listing convert and optimize for those keywords. Like really ugly: Thankfully, the market and the algorithm will penalize you for this type of behavior. Ecommerce Marketing Omnichannel Amazon multi-channel

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7 Reasons Why Ecommerce Sites Need Affiliate Marketing


Marketing your ecommerce business involves testing, optimizing, and ensuring your brand message attracts customers to act, all while being ROI-positive. If only there was a marketing tactic that allowed you to pay for marketing dollars, after the sale occurred.

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Using Analytics Tools To Make Better Ecommerce Decisions [Case Study]

Shopping Signals

To help us fully understand this concept, let’s dig into a cool case study that shows us how one successful ecommerce website utilizes such a tool to improve their business. Gabriella is the ecommerce Manager at the , an ecommerce website with a unique product, and an equally unique back story. Once Gabriella came onboard, they started to put a pretty aggressive PPC strategy into practice. Influencer Marketing. Ecommerce Marketing

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How to Increase eCommerce Traffic


Increasing your website traffic will lead to growth for your eCommerce store. As an eCommerce marketing agency , we help businesses everyday to evaluate the effectiveness of marketing efforts, learn more about their buyer personas and generate more revenue. PPC Campaign.

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How 5 Online Businesses Already Increased Revenue Up to 96.44% – Just By Selling on eBay


For online brands looking to expand into new markets, eBay is often overlooked in favor of Amazon or selling on Facebook. Eventually I opened an ecommerce store off eBay. Damon Didier, VP of Marketing at Office Furniture Source.

Episode 59 – SEO for Ecommerce with Dale Bertrand

eCommerce Evolution

While I’ve been an SEO practitioner since the early 2000s and even though OMG Commerce offers SEO services for eCommerce – I still wanted to have Dale Bertrand on to talk SEO. Mentioned in This Episode: FireandSpark – eCommerce Marketing – Boston Expert SEO and PPC.

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The Top 6 Ecommerce KPIs for 2017

ROI Revolution

In digital marketing, it is a universally accepted tenant that performance analysis is pivotal for any effort. Looking at how data centric success is generally measured, we’ve put together a list of the 6 most valuable KPIs ecommerce businesses should monitor for 2017.

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42 Top Ecommerce Podcasts That Will Transform You Into an Ecommerce Magnate

Ecommerce Platforms

If you're one of those people with a passion for building your very own online enterprise with the help of an ecommerce store, then this is the right place. The following is a list of the top ecommerce podcasts to help get you started on the journey to passive income. Ecommerce Minute.

59 Productivity Hacks for Online Small Business Owners


There are a lot of ecommerce resources that are publicly available. Let’s say that you are a solopreneur that has to handle emails from customers, packaging and shipping products, and marketing via your social media networks. Improve your email marketing.

The Ultimate Guide to Ecommerce SEO: How to Attain Page 1 Ranking + Organic Traffic Domination


This is the most complete guide to ecommerce SEO on the web – period. I created this guide for one reason… Search engine optimization is a low-hanging fruit for ecommerce websites. Grab a coffee, lock the door, and settle in… it’s time to learn ecommerce SEO.

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The History of Ecommerce: What The Past Says About Tomorrow’s Retail Challenges


When it comes to ecommerce, a word that first comes to mind is growth. Ecommerce expert Gary Hoover’s research shows that just in the last 14 years, the growth of ecommerce companies has skyrocketed across the board. What is Ecommerce? eCommerce. Ecommerce.

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35+ Best Ecommerce Tools For Emerging Startups

eCommerce CEO

The number of ecommerce tools is mind-boggling. From shopping cart software to marketing automation tools, getting your online store setup can be a confusing process. With over 5 years in the ecommerce game and over a decade in internet marketing, I know what products work.

Why You Should Be Writing Funnier Product Descriptions (& How to Do It)


There’s this damaging belief in some eCommerce circles that buying online is a sacred process. This, my friend, is why you need to put humor to work for your eCommerce store. Now, any eCommerce marketer worth their salt knows that tension is a critical part of the persuasion process.

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Direct Mail Marketing Tips to Generate 40%+ of Revenue from a Catalog


How many cutting ­edge eCommerce marketing gurus do you know talking about print mail? I’m your host and fellow eCommerce entrepreneur, Andrew Youderian. He’s the VP of marketing over at Linksoul, which is an apparel brand out of California.

Direct Mail Marketing Tips to Generate 40%+ of Revenue from a Catalog


How many cutting ­edge eCommerce marketing gurus do you know talking about print mail? I’m your host and fellow eCommerce entrepreneur, Andrew Youderian. He’s the VP of marketing over at Linksoul, which is an apparel brand out of California.