Inflow Insights

APRIL 3, 2020

Powerful B2B eCommerce marketing strategies get developed through a process of continual improvement in a number of different areas. Classic marketing strategies such as asking for referrals, promoting at industry events, and doing cold outreach have their place. B2B eCommerce SEO Marketing Strategies. #1:

B2B 78

B2B eCommerce Marketing eCommerce Marketing 78

Retail TouchPoints

JULY 4, 2022

Common Google Analytics Errors for ecommerce Accounts. It’s highly recommended that your ecommerce brand migrate your accounts as quickly as possible to retain year-over-year data and confirm proper account setup. For posterity’s sake, we recommend continuing to track your data through UA until its end next summer.

eCommerce 258

eCommerce SEO Events Recommendation 258

Groove

JANUARY 4, 2021

Recommend cohesive strategy for current websites. Our Recommendations. We also recommended that it was best for the client to leverage audience demographic data to improve conversion rate. Need help enhancing your eCommerce marketing strategy and driving serious results? Groove Commerce is here to help!

Improvements 370

Improvements PPC Recommendation Shopping Carts 370

Algopix

FEBRUARY 22, 2024

With minimal upfront costs and the ability to scale gradually, entrepreneurs can enter the e-commerce market with relative ease. Marketing and Promotion: Implement a comprehensive marketing strategy using Amazon PPC advertising, influencer partnerships, and social media marketing to drive traffic and increase sales.

Shipping Costs 86

Shipping Costs eCommerce PPC Social Media 86

Inflow Insights

JANUARY 15, 2020

We’ve seen several eCommerce marketing articles that recommend dozens of “key” performance indicators at once. Working with hundreds of eCommerce stores has shown us that the right answer isn’t “one-size-fits-all” when it comes to what marketing benchmarks to meet. Pay-per-click (PPC). eCommerce PPC Metrics.

PPC 162

PPC eCommerce SEO X-cart 162

Inflow Insights

MARCH 11, 2020

With a limited advertising budget, what PPC channels should you invest in? The preferred “choices” eCommerce merchants articulate to us is generally between Facebook (and Instagram) Ads vs Google Shopping (and Paid Search) Ads. The budgeting method we recommend to find your most profitable campaigns. Get in touch.

PPC 156

PPC eCommerce Social Media Channel 156

BigCommerce

JULY 13, 2017

I’d recommend the integration for sure! Damon Didier, VP of Marketing at Office Furniture Source. Nick Borrelli, Ecommerce Marketing Director, Nu Wave Marine.13% That’s when I met BigCommerce, built a site, taught myself SEO and PPC. Plus, overall revenue is up 1.5% –– again, with very little work. Final Word.

BigCommerce 415

BigCommerce Multi-channel Gifts Channel 415

Groove

FEBRUARY 2, 2022

In fact, PPC was ranked as one of the top three best channels for high-volume leads in 2020, according to Formstack. Email marketing is one of the highest-converting channels for eCommerce merchants, and it’s vital to include in your customer retention strategy. Last but not least, we have eCommerce loyalty programs.

Customer 150

Customer Customer Retention Merchant Services PPC 150

BigCommerce

MARCH 23, 2017

PPC advertising is equal parts art and science. To help you optimize your PPC advertising campaigns from day one, I sat down with two analysts from CPC Strategy — Lewis Brannon and Jason Bell — who work with Fortune 500 brands to optimize their campaigns on a daily basis. Lewis: No, I wouldn’t recommend that.

PPC 408

PPC BigCommerce Recommendation Apparel 408

Inflow Insights

AUGUST 25, 2021

Need help building an end-to-end marketing plan for the holidays? 10 Holiday eCommerce Marketing Strategies for Your Best Year Yet. We’ve packed everything we’ve learned along the way into the following eCommerce holiday marketing tips: 1. Create a team-wide holiday marketing plan.

eCommerce 109

eCommerce Marketing Shipping Costs Social Media 109

Inflow Insights

NOVEMBER 11, 2021

As mentioned above, we recommend eCommerce businesses run a combination of paid social advertising and paid search advertising campaigns. So, how should you use these platforms together in your eCommerce marketing strategy? Building the Strategy: Facebook Ads & Instagram Ads vs. Google Shopping & Search Ads.

Social Media 125

Social Media eCommerce Recommendation PPC 125

Inflow Insights

NOVEMBER 14, 2017

Be sure to keep important marketing elements like emotion, personalization, and personas in mind. Marcia Yudkin of Practical eCommerce recommends taking a page from Trader Joe’s creative monthly flyer and using seasonal copy to improve your promotions and trigger purchases. Don’t have a holiday strategy?

eCommerce Marketing 68

eCommerce Marketing eCommerce Marketing Magento 68

Inflow Insights

SEPTEMBER 17, 2019

We have seen that eCommerce marketers tend to chase keywords with a high search volume. In our experience doing SEO for a variety of eCommerce stores, we’ve often noticed our clients bringing in traffic and revenue from these terms. We recommend that companies do some research to see if they can cash in on long tail keywords.

eCommerce 120

eCommerce SEO PPC eCommerce Marketing 120

Inflow Insights

DECEMBER 14, 2021

As an eCommerce marketing agency, we’ve experimented with countless Google Shopping strategies and tactics to identify the winning one for online businesses. Want similar results for your eCommerce store? It’s for good reason that we recommend Shopping campaigns to all of our eCommerce business clients.

PPC 103

PPC Apparel eCommerce Merchant Services 103

Algopix

AUGUST 10, 2020

2020 will be remembered as a remarkable year for eCommerce. As an eCommerce marketer, you need to identify shifting trends and adjust your business strategies accordingly. Which channels do you recommend and what are the keys to wise expansion? First of all, sell where your customers are located.

eCommerce 78

eCommerce Channel PPC Gifts 78

ecomdash

DECEMBER 26, 2018

Affiliate marketing has the power to increase your ecommerce revenue, so here are 7 reasons why it’s vital to success. 16% of ecommerce orders are generated through affiliate marketing, and customers spend more money when making a purchase off an affiliate’s recommendation compared to discovering the product on their own.

eCommerce 108

eCommerce Marketing SEO PPC 108

BigCommerce

FEBRUARY 1, 2018

Need some simple graphic design help for a logo, PPC banner or social media ad? So, I went out to the ecommerce experts and influencers and asked them: what blogs and publications do you recommend? Everett Sizemore, Director of Marketing, Inflow. Jamie Turner, CEO, 60 Second Marketer. Get design help on the cheap.

Social Media 374

Social Media BigCommerce Blog Shipping Costs 374

Inflow Insights

APRIL 6, 2021

Is it worth targeting long tail keywords for eCommerce websites? eCommerce marketers tend to chase keywords with a high search volume. We recommend checking each term manually in search results to make sure it matches the user intent. If you’re running PPC ads for eCommerce , use the long tail phrases for that, too!

eCommerce 99

eCommerce SEO PPC Recommendation 99

Inflow Insights

JANUARY 22, 2020

Note : Our eCommerce SEO experts can perform effective keyword research like this for your online store to make profitable recommendations. Why Does Our Approach to eCommerce Keyword Research Work? For example, many keyword research guides recommend using Google’s Keyword Planner to find keywords. Penguin Update.

eCommerce 189

eCommerce SEO Article Recommendation 189

Inflow Insights

MAY 3, 2019

However, if you are doing the work of optimizing your data feed frequently , this can work in your favor as you are showing up for only the most relevant searches at a fraction of the cost of PPC search ads. The first step is choosing your goal or objective such as: Sales If you are first starting out, we’d recommend choosing this goal.

Merchant Services 76

Merchant Services Shipping Costs Recommendation PPC 76

Shopping Signals

OCTOBER 26, 2016

Tools and services that can not only organize your most important metrics into easy to understand dashboards, but that can also show you industry benchmarks, and even make custom recommendations to help you grow your revenue. Once Gabriella came onboard, they started to put a pretty aggressive PPC strategy into practice.

eCommerce 75

eCommerce PPC Shopify Social Media 75

Inflow Insights

NOVEMBER 12, 2019

Most eCommerce founders and management teams aren’t PPC experts. As a result, eCommerce PPC management often gets delegated to a 3rd party. The question is, who should that 3rd party eCommerce PPC consultant be? We’ve written this post as the definitive guide for choosing your best PPC hiring option.

PPC 92

PPC eCommerce Management Seminar 92

Shopping Signals

FEBRUARY 5, 2019

Fortunately, my friends over at Freeeup know all about helping ecommerce businesses grow. That’s why I’ve asked them to let us in on their top 5 recommended traffic generation strategies for this year. — February is a great month to think about ecommerce traffic generation strategies.

eCommerce 93

eCommerce SEO Social Media PPC 93

BigCommerce

JUNE 6, 2017

I recommend starting with four methods and tools: Method #1. I’ve covered Free-Return Policy impacts ecommerce PPC campaigns in a separate article. Your customer research will fuel your hooks for each segment when creating retargeting campaigns. How do you find out what your customers want? Customer Review Sites.

BigCommerce 419

BigCommerce Channel Shopping Carts Marketing 419

Groove

JULY 2, 2020

To help your audience find you, we're breaking down two main marketing initiatives: PPC and SEO. PPC, or pay-per-click marketing, involves creating ads that are featured at the top of search results. Paid search is one of the most popular forms of PPC. According to HubSpot, PPC Ads can boost awareness by 80%.

PPC 195

PPC SEO Recommendation eCommerce 195

Shopping Signals

FEBRUARY 5, 2019

Fortunately, my friends over at Freeeup know all about helping ecommerce businesses grow. That’s why I’ve asked them to let us in on their top 5 recommended traffic generation strategies for this year. PPC can be the most daunting of all the ecommerce traffic generation strategies out there because of the cost.

eCommerce 40

eCommerce SEO Social Media PPC 40

Omnisend

SEPTEMBER 6, 2021

However, this does present some unique challenges to marketers, whose previously relied-upon channels have been becoming more limited, either in use, or in the data collected from customers. I asked Chloë for her thoughts on the struggle between the increasing need for privacy contrasted against a marketer’s need for data.

eCommerce 148

eCommerce Books Marketing Merchant Services 148

Inflow Insights

JULY 13, 2021

Here’s what we recommend: Step 1: Brainstorm offers and ideas. We recommend speaking with your sales and customer service departments. Our recommendation: Do your research and test your options to discover the best email list growth strategies for your brand. Don’t forget to use Customer Lifetime Value in your calculations, too.

eCommerce 120

eCommerce Marketing Shipping Costs X-cart 120

Inflow Insights

SEPTEMBER 16, 2019

Live chat is the interface of this whole new marketing niche, coined by Drift as: “ conversational marketing.” It’s all about tailoring the chat experience to increase satisfaction and conversions by engaging with, understanding, and recommending products to customers individually. Conversion rate optimization relies on testing.

Live Chat 69

Live Chat eCommerce Mobile Conversion Optimization 69

SellBrite

DECEMBER 6, 2017

The same is true in ecommerce marketing. It takes persistence and a variety of marketing strategies to reach your audience and increase sales. The alternative of slamming customers with aggressive marketing at once overwhelms buyers or, even worse, irritates them. 2) Utilize PPC advertising.

Social Media 165

Social Media Marketing PPC eCommerce 165

BigCommerce

DECEMBER 13, 2017

In turn, I’ve done my best to include the most up-to-date recommendations and tips based on both Amazon’s documentation and our own observations after managing 1000s of Amazon listings. However, the observations and recommendations I make in this guide are subject to change as A9 evolves. Product Description: Tell a Story.

SEO 209

SEO Merchant Services Document Recommendation 209

Retail TouchPoints

APRIL 13, 2021

Our agency has developed this list of five recommendations based on what we’ve seen across our clients’ sites in the last few months. I also recommend embedding videos from a platform like YouTube or Vimeo rather than hosting them natively on your site. Understand how to measure Core Web Vitals — and evaluate your score frequently.

SEO 166

SEO Improvements Mobile Recommendation 166

Inflow Insights

NOVEMBER 14, 2019

In this post, we’ll outline how to help the best content on your eCommerce site continue to “sell while you sleep”… and what to do if things drop off. Note: We specialize in helping eCommerce businesses to automate more of their sales through SEO, PPC, and CRO. Why Organic eCommerce Sales Drop When Traffic Drops.

eCommerce 106

eCommerce SEO PPC Recommendation 106

Ecommerce Platforms

MAY 16, 2022

In short, Adscale is a cloud-based marketing, advertising, SMS messaging , E-mail campaigns, and data solution best suited to e-commerce marketing managers, ad agencies, private advertisers, and PPC managers (pay-per-click). . Users define their marketing and advertising goals.

eCommerce 211

eCommerce Shopify Merchant Services Channel 211

Inflow Insights

JANUARY 13, 2022

That’s why we recommend starting at the source — making sure your website content is high-quality enough to answer your customer’s questions and provide a valuable user experience. How to Create “Quality” eCommerce Content. After your product and category pages are optimized, we recommend layering in quality “strategic content” (e.g.

eCommerce 136

eCommerce SEO Recommendation Article 136

BigCommerce

APRIL 20, 2018

Ad Groups with various biddings (via PPC Hero). Recommended Posts. Product groups allow you to seperate your products into relevant categories, similar to how you may categorize your products on your website. This is useful because you can set different bids for each product groups based on their performance or their profit margins.

Merchant Services 419

Merchant Services Shipping Costs SEO Information 419

BigCommerce

NOVEMBER 2, 2017

AdWords/PPC: The strategy of paid placement across the web to earn net new traffic and re-capture visitors who bounced. Are the most expensive and broad keywords out of reach for your PPC budget? Google Shopping is the new frontier of paid search and an awesome way to improve your ecommerce traffic generation. The Winning Edge.

eCommerce 420

eCommerce Social Media BigCommerce Mobile 420