Inflow Insights

AUGUST 30, 2021

When it comes to making smarter content decisions for your eCommerce business, nothing’s more important than a brilliant SEO strategy. Enter SEO forecasting. Finally, you’ll learn what to do with all the SEO data you’ve collected — and how you can use it to create smarter content that meets your customers’ needs.

SEO 151

SEO eCommerce Information Recommendation 151

BigCommerce

JULY 11, 2017

Joel Gross, CEO of Coalition Technologies , an ecommerce design + marketing agency that has worked to increase the organic visibility of multi-million dollar brands including Spinning.com and Pink Lily, walks you through how to build the B2B SEO strategy your company deserves, without the confusion.

SEO 416

SEO B2B Shipping Costs B2C 416

Inflow Insights

MAY 14, 2020

We continue to see the impact of COVID-19 on eCommerce marketing and key performance indicators. Trends are changing rapidly and have significantly changed since we last reported on how eCommerce brands are navigating the storm. Across our SEO clients, Traffic has shown a steady increase since early March.

eCommerce Marketing 121

eCommerce Marketing eCommerce Marketing SEO 121

Inflow Insights

OCTOBER 14, 2021

Sure, classic marketing strategies like asking for referrals, promoting at industry events, and doing cold outreach have their place. However, if you want significant ROI for your business-to-business company, you need to focus on search engine optimization (SEO), pay-per click advertising (PPC), and conversion rate optimization (CRO).

B2B 107

B2B eCommerce Marketing eCommerce Marketing 107

Inflow Insights

MARCH 25, 2020

But in this article, we’re documenting and updating tactical and strategic marketing options for eCommerce companies during this coronavirus crisis. Below, we discuss these options in the context of the 3 pillars of eCommerce marketing: SEO, PPC, and CRO. Our Thoughts on eCommerce SEO Strategy During This Time.

eCommerce Marketing 155

eCommerce Marketing eCommerce PPC SEO 155

Retail TouchPoints

JULY 4, 2022

Once you get used to the interface and set up your account, you’ll appreciate that GA4’s SEO analytics and reporting capabilities are much more powerful than UA. Common Google Analytics Errors for ecommerce Accounts. For posterity’s sake, we recommend continuing to track your data through UA until its end next summer.

eCommerce 290

eCommerce SEO Events Recommendation 290

Groove

JUNE 16, 2020

If you haven't worked at or with a digital eCommerce agency before, understanding what we do and how we do it often leads to a number of questions: How does an eCommerce marketing agency operate? Groove Commerce is committed to helping eCommerce businesses grow. How Can A Digital eCommerce Agency Help?

eCommerce 370

eCommerce eCommerce Marketing Recommendation Technology 370

Inflow Insights

OCTOBER 10, 2019

eCommerce marketers know that when search engine optimization (SEO) errors occur, search volume goes down. Most content about SEO mistakes references the same commonly made errors: Common SEO Mistakes. Most of the time, you can monitor for these errors without an external SEO expert consulting.

SEO 110

SEO eCommerce eCommerce Platforms Mobile 110

Inflow Insights

APRIL 1, 2020

And because of that, they don’t need to give up any ground on what they’ve already built (with SEO and paid advertising) in spite of the crisis. What Staying The Course Looks Like for Some eCommerce Companies. We recommended that they highlight this in their messaging. How Some eCommerce Companies Have Chosen to Respond.

eCommerce Marketing 122

eCommerce Marketing eCommerce PPC Marketing 122

Shopping Signals

JULY 11, 2022

I know you’re looking for a Shopify SEO Agency, and that’s great, because you’re in the right place. Everything we do is specifically for ecommerce websites. A Non Agency Approach to Shopify SEO. Why do we take this approach, instead of the traditional Shopify SEO agency model? We are such an agency.

SEO 52

SEO Shopify eCommerce WooCommerce 52

Inflow Insights

MARCH 27, 2020

Editor’s Note: As we navigate a new normal amid the coronavirus pandemic, these are tried and true eCommerce marketing strategies and methods that have proven effective even as businesses change. Here’s an additional resource to help you navigate your marketing strategy during this time. Get in touch.

eCommerce Marketing 133

eCommerce Marketing eCommerce Marketing PPC 133

Groove

JULY 2, 2020

To help your audience find you, we're breaking down two main marketing initiatives: PPC and SEO. PPC, or pay-per-click marketing, involves creating ads that are featured at the top of search results. With SEO, ranking at the top of organic search results takes time and hard work to maintain. When Ranking Is A Priority.

PPC 195

PPC SEO Recommendation eCommerce 195

Inflow Insights

JANUARY 8, 2018

For eCommerce SEO professionals, issues surrounding duplicate content , and also thin/low-quality content, can spell disaster in the search engine rankings. Tools for Finding & Diagnosing Duplicate eCommerce Content. Inflow’s Cruft Finder SEO Tool. Test/Orphaned Pages. Thin Category Pages. Moz Site Crawl Tool.

SEO 166

SEO eCommerce X-cart Shopping Carts 166

Groove

OCTOBER 1, 2020

Take advantage of marketing tools. Have an optimized email marketing strategy. Use paid search and SEO. For example, a common goal for eCommerce brands is to increase revenue. Try changing the goal to something like, "optimize our SEO strategy to increase organic revenue by 20% by December 31st."

eCommerce 300

eCommerce Social Media SEO Mobile 300

Inflow Insights

JUNE 9, 2021

But, with such a fast-growing list of eCommerce marketing automation systems available, how do you decide which one is best for your business? We present our marketing automation comparison guide. When you’re comparing eCommerce marketing automation, starting with a list of names is a fool’s errand. ActiveCampaign.

eCommerce Marketing 81

eCommerce Marketing eCommerce Marketing Payment Services 81

Groove

JULY 28, 2020

Fulfill your audience's expectations by creating a solid eCommerce marketing strategy to increase engagement, nurture users through the buyer's journey and drive more conversions. Benefits of Content Marketing. To help establish consumer trust, we recommend positioning your brand as an industry expert. Establish Trust.

Social Media 361

Social Media Marketing Webinar White Paper 361

ecomdash

AUGUST 12, 2019

Technology advances, customers become savvier, and competition online grows – all reasons that it’s time to look at ways to refresh your ecommerce marketing strategy. . We’ve put together a list of four marketing strategies that you should be using, along with some tips on how to implement them. . . #1 Now it’s up to you!

eCommerce Marketing 72

eCommerce Marketing Marketing eCommerce Social Media 72

BigCommerce

DECEMBER 13, 2017

The type of guide that can turn you into an Amazon SEO expert in 15 minutes just didn’t exist… until now. In turn, I’ve done my best to include the most up-to-date recommendations and tips based on both Amazon’s documentation and our own observations after managing 1000s of Amazon listings. Free Guide to Amazon SEO.

SEO 209

SEO Merchant Services Document Recommendation 209

Inflow Insights

OCTOBER 30, 2018

If you’d like to learn more about producing strong copy for your eCommerce site, please contact our SEO team today. What is SEO Copywriting? eCommerce SEO Copywriting for Page Types. What is SEO Copywriting? Modern SEO copywriting is much more evolved, and with good reason. Table of Contents.

SEO 133

SEO eCommerce Other Outdoor 133

Groove

NOVEMBER 3, 2020

Inbound marketing is the concept of earning the attention of your audience through the development of unique content ? like blogs, videos, newsletters, SEO, social media and more. Enhancing your eCommerce inbound marketing strategy is important when it comes to attracting, engaging and delighting customers. Optimize URLs.

Social Media 243

Social Media Marketing SEO Blog 243

Inflow Insights

OCTOBER 2, 2018

If you want to improve SEO or SEM results for your eCommerce site, should you hire a marketing agency to help you? Or should you add an in-house SEO or SEM employee to your staff? You’ll have to add 20% or more to these salaries to figure out what the true total cost is for hiring one of these marketers.

SEO 157

SEO eCommerce Marketing Management 157

Groove

AUGUST 27, 2020

We often recommend Smile.io Since it's difficult and expensive to acquire new customers, we highly recommend utilizing referrals to award your most loyal customers. Looking to drive more conversions with other eCommerce marketing software ? Thank them by promoting rewards for referrals.

Customer Loyalty 370

Customer Loyalty Customer BigCommerce PPC 370

Inflow Insights

APRIL 3, 2020

Powerful B2B eCommerce marketing strategies get developed through a process of continual improvement in a number of different areas. Classic marketing strategies such as asking for referrals, promoting at industry events, and doing cold outreach have their place. B2B eCommerce SEO Marketing Strategies. #1:

B2B 78

B2B eCommerce Marketing eCommerce Marketing 78

Groove

NOVEMBER 17, 2020

Investing in an eCommerce marketing tool helps businesses attract, engage and delight customers at every stage of the buyer's journey. Improve your email marketing strategy and exceed customer expectations with a tool that best fits your eCommerce needs. Our Recommendation. Klaviyo vs. Listrak. What Is Klaviyo?

BigCommerce 368

BigCommerce Social Media Customer Data Recommendation 368

ESW

AUGUST 7, 2019

Here’s how you can tell when it’s time to outsource your eCommerce marketing efforts, plus what to look for in that new marketing partner. When You Have Big Goals to Achieve Are you expanding your product offering into new markets or moving to a DTC setup for the first time in the company’s history?

eCommerce Marketing 96

eCommerce Marketing eCommerce Marketing Social Media 96

Retail TouchPoints

APRIL 13, 2021

But you don’t have to be a web developer or technical SEO expert to understand and implement changes ahead of this deadline. In just a few steps, you can improve your site’s scores and reduce the likelihood of massive traffic disruption to your ecommerce site. Improve your site loading speed. Continue producing high-quality content.

SEO 189

SEO Improvements Recommendation Mobile 189

Ecommerce Platforms

DECEMBER 18, 2022

We recommend. Our TOP 10 Ecommerce CMS for Creating an O Store. SEO Friendly. SEO Friendly. SEO Friendly. Built-in SEO. SEO Friendly. The Best Ecommerce Courses for Business Owners. The best ecommerce course could be a valuable tool for you if you’re planning on launching a new store online.

eCommerce 104

eCommerce SEO Electronics Article 104

Groove

FEBRUARY 11, 2019

We're sorry to break it to you, but there isn't a silver bullet in eCommerce marketing. When it comes to eCommerce strategy, you have to think about three things – the past, the present and the future. Our Favorite eCommerce Hacks. Product Page SEO. Typically, we recommend having four-email set up in your workflow.

eCommerce 258

eCommerce Payments eCommerce Platforms Recommendation 258

Inflow Insights

JANUARY 13, 2022

Search engine optimization (SEO) can often be a “survival of the fittest” of competing websites vying to rank at the top of Google for valuable search queries. That’s why we recommend starting at the source — making sure your website content is high-quality enough to answer your customer’s questions and provide a valuable user experience.

eCommerce 136

eCommerce SEO Recommendation Article 136

Ecommerce Platforms

DECEMBER 18, 2022

Our TOP 3 Ecommerce CMS for 2023. We recommend. SEO Friendly. SEO Friendly. SEO Friendly. Built-in SEO. SEO Friendly. The Best Ecommerce Courses for Business Owners. The best ecommerce course could be a valuable tool for you if you’re planning on launching a new store online. Visit site.

eCommerce 104

eCommerce SEO Electronics Article 104

Inflow Insights

OCTOBER 24, 2017

Approximately 75% of the companies that contact Inflow to hire our eCommerce marketing experts are leaving another agency relationship that was unsatisfactory for one reason or another. The recommendations you get seem very basic and/or cookie cutter in nature. Make no mistake, digital marketing is hard.

eCommerce Marketing 61

eCommerce Marketing eCommerce Marketing SEO 61

Inflow Insights

JANUARY 22, 2020

We used our eCommerce keyword research process to find missing keywords and made copy edits to the article in order to include them. After we implemented our SEO optimizations to the article, it began ranking #1 in Google for several of our target keywords (while additional target keywords also moved up in the search engine rankings).

eCommerce 189

eCommerce SEO Article Recommendation 189

BigCommerce

MARCH 7, 2017

And they are doing so using tried-and-true ecommerce marketing tactics to drive traffic , win sales and increase customer lifetime value. In their place, SMB owners plan to use channels and tactics like social advertising (51%), SEO improvements (46.28%) and email marketing (40.27%) to drive top-line growth.

BigCommerce 416

BigCommerce Mobile SEO Channel 416

Groove

MARCH 19, 2019

If you haven't worked at or with an eCommerce marketing agency before, understanding what we do and how we do it often leads to a number of questions: How does an agency operate? Our agency is committed to helping eCommerce businesses grow. At Groove Commerce, we are both an Elite BigCommerce and Diamond HubSpot Agency Partner.

eCommerce 279

eCommerce Recommendation Technology Web Design 279

Kissmetrics

JUNE 7, 2018

What if the biggest source of your SEO traffic wasn’t from the front page of Google? It’s a completely legal, whitehat SEO backdoor too, so there’s no chance you’ll be penalized. And if you leverage yourself correctly, that organic traffic can naturally turn into a sale for your e-commerce site.

eCommerce 221

eCommerce SEO Social Media Improvements 221

Ecommerce Platforms

FEBRUARY 2, 2023

10 2nd Visit site Read review Visit site We recommend Teachable “Excellent” 9.1 /10 10 Excellent Visit site Read review Visit site Same-day setup Pricing starts at $75/month Marketing tools & automations Chat & email support 8.9 /10 See our ethics statement. Our TOP 3 Online Course in Australia Visit site Uscreen “Great” 8.9

eCommerce 104

eCommerce Webinar Electronics Article 104

BigCommerce

JULY 13, 2017

I’d recommend the integration for sure! Damon Didier, VP of Marketing at Office Furniture Source. Damon Didier, VP of Marketing at Office Furniture Source. BigCommerce’s connections to eBay and Amazon have driven considerable online sales for us, and strong SEO has helped to drive both online and in-store sales.

BigCommerce 415

BigCommerce Multi-channel Gifts Channel 415