Inflow Insights

MARCH 27, 2020

Editor’s Note: As we navigate a new normal amid the coronavirus pandemic, these are tried and true eCommerce marketing strategies and methods that have proven effective even as businesses change. Here’s an additional resource to help you navigate your marketing strategy during this time.

eCommerce Marketing 133

eCommerce Marketing eCommerce Marketing PPC 133

Algopix

JULY 26, 2023

In today’s digital age, a strong online presence is crucial for any business looking to thrive in the competitive eCommerce landscape. To effectively reach customers and drive sales, businesses need reliable and efficient website and shopping cart solutions. What are Shopping Cart Solutions?

Shopping Carts 125

Shopping Carts Payment Services 3dcart eCommerce Platforms 125

ChannelSale

DECEMBER 4, 2023

User-Generated Content (UGC): UGC is crucial to social commerce. Customers are more likely to trust peer recommendations than information from brands. Influencer Marketing: Influencers are now important voices in social commerce. Influencers’ recommendations have a significant impact on what consumers purchase.

eCommerce 52

eCommerce Social Media Retail eCommerce Marketing 52

Optimizely

FEBRUARY 5, 2019

However, as cart abandonment strategies become more and more familiar to customers, online stores just like yours are asking the same question: What’s the next big thing on the ecommerce marketing horizon that’s not cart abandonment that I should try? Have any other ideas beyond what we recommend here?

Recommendation 199

Recommendation Shopping Carts eCommerce Marketing B2C 199

Groove

JULY 6, 2020

Include these tactics in your eCommerce marketing strategy to increase average order value and improve the customer experience: Bundle discounts. Decrease shopping cart abandonment and encourage shoppers to purchase additional items by letting them know exactly how much more they must spend to qualify for free shipping.

Shipping Costs 343

Shipping Costs Gifts Shipping Merchant Services 343

Retail TouchPoints

JUNE 22, 2021

The pandemic forced consumers to shop more online, getting them more accustomed to an extremely convenient and cost-effective buying experience, which has helped form shopping habits that will stick around forever. But when they go to add it to their shopping cart and check out, the app crashes, ending their session.

eCommerce 192

eCommerce Mobile Online Retail Shopify 192

Optimizely

JULY 19, 2018

If you do decide to offer discount codes to your buyers, they should be part of a thoughtful ecommerce discount strategy. For online stores that aren’t thinking about their repeat purchase rate, obtaining a customer’s email seems like a solid ecommerce marketing strategy. Earn the email address.

eCommerce 333

eCommerce Shipping Costs Customer Loyalty Shipping 333

GetElastic

OCTOBER 14, 2019

While the footwear retailer is offering the usual discounted prices to consumers, it also recommends products based on the meteorologist data in the area. It can be a message that invites consumers to re-explore the items sitting in their online shopping carts. This particular DSW email ad does so many things right.

eCommerce 152

eCommerce eCommerce Marketing Shopping Carts Consumer 152

Optimizely

APRIL 18, 2017

After shopping with a women’s clothing retailer and abandoning a linen shirt in a shopping cart, we received a few campaigns promoting a site-wide sale on linen items – one of these campaigns included an image of the shirt we had previously abandoned.

Shopping Carts 170

Shopping Carts Clothing Definition Channel 170

Retail TouchPoints

JUNE 23, 2021

The pandemic forced consumers to shop more online, getting them more accustomed to an extremely convenient and cost-effective buying experience, which has helped form shopping habits that will stick around forever. But when they go to add it to their shopping cart and check out, the app crashes, ending their session.

eCommerce 132

eCommerce Mobile Online Retail Shopify 132

Inflow Insights

NOVEMBER 14, 2017

Be sure to keep important marketing elements like emotion, personalization, and personas in mind. Marcia Yudkin of Practical eCommerce recommends taking a page from Trader Joe’s creative monthly flyer and using seasonal copy to improve your promotions and trigger purchases.

eCommerce Marketing 68

eCommerce Marketing eCommerce Marketing Magento 68

Onilab User Guides

JANUARY 18, 2019

If you don’t cross-sell or upsell on your e-commerce store, you are losing money. Product recommendations drive 26% of the sales, simplify navigation, and contribute to personalization (which is expected by 78% of the shoppers). For example, instead of saying “We recommend” you can say “Product that might interest you”.

Magento 40

Magento X-cart Recommendation Shopping Carts 40

Smile.io

JANUARY 4, 2024

What is onsite marketing Onsite marketing examples What is onsite marketing? Onsite marketing is an ecommerce marketing strategy that involves engaging and converting website visitors through targeted campaigns tailored to their behavior and data. TOMS uses gamification tactics to get customers engaged 8.

X-cart 66

X-cart eCommerce Marketing Live Chat 66

Omnisend

DECEMBER 22, 2021

In this article, we’ll show you what top ecommerce KPIs (Key Performance Indicators) and metrics you should track and optimize to build your ecommerce empire. What are ecommerce metrics & KPIs? Metrics and KPIs play a crucial role in any ecommerce marketing strategy. NPS = %Promoters – %Detractors.

X-cart 78

X-cart eCommerce Shopping Carts Shipping Costs 78

Ecommerce Platforms

JANUARY 17, 2023

Learning how to start an online business in Canada requires a reputable ecommerce platform , niche product ideas, and a suitable business structure for managing your business in the long term. Canada has several benefits as an ecommerce hub. However, there are several companies that have managed to reinvent necessities.

Payment Services 197

Payment Services Payments Merchant Services Shipping Costs 197

Ecommerce Platforms

JANUARY 17, 2023

Learning how to start an online business in Canada requires a reputable ecommerce platform , niche product ideas, and a suitable business structure for managing your business in the long term. . Canada has several benefits as an ecommerce hub. A complete online store with a shopping cart, checkout module, and payment processing.

Payment Services 197

Payment Services Payments Merchant Services Shipping Costs 197

ESW

JULY 6, 2020

That’s why Smushkevich recommends adding as many as you can. Here are the five leading eCommerce trust signals. An SSL Certificate Obtaining personal information is a prerequisite for making sales online, writes Anthony Capetola , Marketing Manager at eCommerce marketing platform Sales & Orders.

Shipping Costs 120

Shipping Costs Payments Shipping Payment Services 120

Optimizely

JUNE 26, 2018

Buyer behavior is a goldmine of data for ecommerce marketers. The most common examples of behavioral campaigns are: Shopping cart abandonment. Every time someone browses a page on your site, clicks a link in an email, or engages with an Instagram post, you should know about it instantly and act on it immediately.

Marketing 186

Marketing eCommerce B2C Channel 186

Email Audience

MARCH 23, 2022

You can develop your business using effective email marketing techniques. Marketing professionals recommend using personal phones when calling potential customers for the first time. Besides, using a responsive design, you need to add an online shopping cart. Its specialists concluded that 69.8%

eCommerce 69

eCommerce Shipping Costs Shopping Carts Clothing 69

Elsner

APRIL 23, 2020

With the increasing pace of smartphone penetration in the market, the best way to draw customers is to get your business to their fingertips. That’s when the eCommerce market biggies started to launch their mobile apps. According to the latest Statista report , Amazon tops the list of the most popular shopping apps in the USA.

Mobile 90

Mobile eCommerce Customer Payment Services 90

Inflow Insights

AUGUST 25, 2021

Need help building an end-to-end marketing plan for the holidays? 10 Holiday eCommerce Marketing Strategies for Your Best Year Yet. We’ve packed everything we’ve learned along the way into the following eCommerce holiday marketing tips: 1. Create a team-wide holiday marketing plan.

eCommerce 109

eCommerce Marketing Shipping Costs Social Media 109

BigCommerce

JULY 19, 2018

The second reason is the growing ecommerce market. Customer relationship management software, when integrated with an ecommerce platform , gives you the power to get a complete profile of every customer. These marketing strategies simply aren’t possible for brick-and-mortar wine retailers. year-over-year (YoY).

Shipping Costs 263

Shipping Costs Shipping eCommerce Merchant Services 263

Ecommerce Platforms

MARCH 20, 2020

Ultimately, making the decision between Shopify and Weebly comes down to deciding exactly what you want from your eCommerce store. Both tools will give you the basics, like a shopping cart, checkout tools, and options for accepting credit card payments. Automatic tax calculator and integrated shopping cart.

Shopify 104

Shopify Shipping Costs Payment Services Shopping Carts 104

ecomdash

FEBRUARY 25, 2019

It’s highly recommended that you use a shipping software that connects your shopping cart and marketplace accounts with your shipping carriers. Recommended Products, Upsell, and Cross-Sell (Boost Sales App). The Shopify App Store offers multiple apps that can recommend similar or frequently bought product packages.

Shopify 60

Shopify Shipping Costs Live Chat SEO 60

BigCommerce

JUNE 6, 2017

I recommend starting with four methods and tools: Method #1. Example: Shopping Cart Segment, Issue: Trust. 69% of shopping carts are abandoned (based on 37 different studies). Your customer research will fuel your hooks for each segment when creating retargeting campaigns. Customer Review Sites. Customer Survey.

BigCommerce 419

BigCommerce Channel Shopping Carts Marketing 419

Inflow Insights

JANUARY 15, 2020

We’ve seen several eCommerce marketing articles that recommend dozens of “key” performance indicators at once. Working with hundreds of eCommerce stores has shown us that the right answer isn’t “one-size-fits-all” when it comes to what marketing benchmarks to meet. Bounce Rate and Cart Abandonment.

PPC 162

PPC eCommerce SEO X-cart 162

Ecommerce Platforms

MARCH 15, 2022

From Gibsons, Canada, Claudia is touted as one of the top email marketing experts for Shopify, mainly because of her ongoing pricing packages, automated workflows, and knowledge on how to optimize ecommerce marketing campaigns to their full effect. Starting at $1,895 for email marketing. Email marketing.

Web Design 104

Web Design Shopify Beauty and Health Marketing 104

Ecommerce Platforms

APRIL 26, 2021

One of the market leaders in ecommerce is Volusion. The Volusion website store builder and shopping cart software designed to help you build an online store within a matter of minutes. We recommend giving this a try before you switch over fully, as it’s helpful for getting a feel for what the service is really like.

Volusion 104

Volusion Payment Services Merchant Services Shipping Costs 104

Kissmetrics

APRIL 25, 2018

Automation is frequently used in e-commerce marketing and sales to schedule social media posts, send emails, and even respond to customer questions. You can take advantage of all of these systems with your own e-commerce business. You can also use automation to send out reminders of an abandoned shopping cart.

eCommerce 211

eCommerce Social Media Shipping Costs eCommerce Marketing 211

SellBrite

AUGUST 27, 2017

We typically recommend merchants to take a look at Shopify because of its reliability and continual growth as a platform. Once installed, it’s easy to navigate and learn, while being an affordable ecommerce shopping cart solution. For an easy domain purchase, we recommend using the GoDaddy domain registrar.

Shopify 101

Shopify Multi-channel Shipping Costs eCommerce 101

Retail TouchPoints

MARCH 30, 2023

Composable is not just about the architecture; it’s also about business wins, experience and agility, which are fundamental to growing in the ecommerce market today,” said Faletski. So where’s the right place to do a product recommendation? Or ask a customer for their email address, or deliver a promotion?

POS 289

POS Omnichannel Webinar Point of Sale 289

Groove

APRIL 14, 2020

That's why in this blog, we're sharing three A/B testing tools that we recommend using to run your next (or first) test. 3 A/B Testing Tools We Recommend. Testing shopping cart pages to determine how we can increase a higher checkout rate and drive more revenue. Our team will be in touch!

Shopping Carts 370

Shopping Carts Recommendation eCommerce Blog 370

Ecommerce Platforms

DECEMBER 9, 2019

Well, there are a lot of options out there, but when all else fails, we often recommend starting with some of the most popular services. Stripe and PayPal are two of the best-known and most reliable payment processors in the ecommerce market. So, how do you decide which tool you need?

Payment Services 138

Payment Services Merchant Services Payments PayPal 138

Inflow Insights

JULY 13, 2021

Here’s what we recommend: Step 1: Brainstorm offers and ideas. We recommend speaking with your sales and customer service departments. Our recommendation: Do your research and test your options to discover the best email list growth strategies for your brand. This can be a compelling content offer in and of itself.

eCommerce 120

eCommerce Marketing Shipping Costs X-cart 120

Optimizely

AUGUST 21, 2018

As an ecommerce marketer, you’re never completely satisfied with your website’s conversion rate. In this case, we can show a dynamic lightbox pop-up that displays a different message depending on the shopping cart total. Gone are the days of one-size-fits-all online shopping. This is a guest post from Digioh.

eCommerce 210

eCommerce Shipping Costs Webinar Shipping 210

Optimizely

AUGUST 13, 2020

In reality, most marketers are falling far short. eCommerce marketers spend most of our time and effort reacting to a very small set – about 1% – of our customers, and nearly no time actively getting to know our customers. An abandoned shopping cart may be the strongest signal of intent a shopper provides.

Customer 195

Customer Events Shopping Carts Recommendation 195

Optimizely

NOVEMBER 29, 2018

Whether they’ve come across one of your tweets or are just leisurely browsing your ecommerce website, shoppers should have a basic understanding of what you do and sell at this point. Does your message stand out in a noisy ecommerce market? This is where cart abandonment campaigns first come into play.

eCommerce 252

eCommerce Customer Social Media Customer Loyalty 252