article thumbnail

The Ultimate Guide to E-commerce Marketing: Where You Should Focus and How to Succeed

Kissmetrics

If you’re looking to drive traffic (and sales) for your e-commerce business, this guide is for you. I’ll walk you through why e-commerce marketing is different, what strategies to use, and we’ll even explore a few e-commerce businesses that are getting marketing right.

article thumbnail

Advertising On Social Media: The Benefits

Groove

There are a variety of marketing strategies out there for businesses to utilize, but there’s one in particular that consumers encounter each and every day: advertising on social media. Benefits of Advertising on Social Media. Establish A Social Media Presence. Reach A Wider Audience.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

eCommerce Marketing Software To Drive Conversions

Groove

When it comes to implementing eCommerce marketing software, many businesses don't know where to start. Whether your goal is to automate marketing or sales initiatives, improve site search, increase customer loyalty or convert more customers, there is a software for you. eCommerce Marketing Software: Increase Revenue.

article thumbnail

5 Ecommerce Marketing Tips to Boost Sales

Omnisend

Optimizing an ecommerce marketing strategy can seem like a daunting task these days. Sure, every ecommerce business is different, but there are certain key areas that, when optimized, are guaranteed to boost the marketing performance and revenues of any retailer, large or small. Reading Time: 8 minutes.

article thumbnail

Ecommerce Marketing Ideas That Don’t Offer a Discount

Optimizely

Offer personalized recommendations. Personalized recommendations?” Isn’t that basically ecommerce marketing strategy 101?” When you look at your customer’s data across channels, you can understand what they’ve purchased or browsed in the past, then recommend specific products that are tailored just to them.

article thumbnail

Get Prepared: CCPA for eCommerce Marketers

Optimizely

We always recommend that you take advice from your own counsel above anyone else. Customer data might be cookies, names, addresses, emails, or mechanisms of identification, or more, and you could be sending them to social media, ad networks, your CRM, your loyalty program, your ecommerce platform, or a variety of other places.

article thumbnail

Beauty Ecommerce Marketing: The Must-Know Trends to Grow Your Beauty Brand

Omnisend

If personalization is akin to using the name of the person when talking to them, hyper-personalization is using their name and talking to them at the right time, armed with the right product or recommendation. Embracing cosmetic and skincare ecommerce trends goes a long way in boosting your store’s relevancy. Sounds complicated?