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The Ultimate Guide to E-commerce Marketing: Where You Should Focus and How to Succeed

Kissmetrics

If you’re looking to drive traffic (and sales) for your e-commerce business, this guide is for you. I’ll walk you through why e-commerce marketing is different, what strategies to use, and we’ll even explore a few e-commerce businesses that are getting marketing right.

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Experimentation: The Holy Grail for Personalization, but Challenges Lie Ahead

Retail TouchPoints

Whether they like it or not, ecommerce marketers are being forced to adapt to a cookie-less environment. This can’t happen if an ecommerce business takes days or weeks to change content and test hypotheses. The official, complete elimination of all third-party cookies is now on track for the second half of 2024.

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5 Ecommerce Marketing Tips to Boost Sales

Omnisend

Optimizing an ecommerce marketing strategy can seem like a daunting task these days. Sure, every ecommerce business is different, but there are certain key areas that, when optimized, are guaranteed to boost the marketing performance and revenues of any retailer, large or small. Reading Time: 8 minutes.

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Mondi and easy2cool freshen up the eCommerce market

365 Retail

This development means that easy2cool’s customers can opt to deliver their goods in responsibly sourced packaging created from renewable resources, in the form of insulated pouches or liners within a corrugated box. The post Mondi and easy2cool freshen up the eCommerce market appeared first on 365 RETAIL | The Latest Retail News.

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Five Challenges Faced by Ecommerce Marketers In Launching Creative Ad Campaigns

Omnisend

Also, suggest a few simple, actionable ways to increase sales via the rollout of effective marketing initiatives. Do you lack the time or resources to do anything concrete with all the information you already have? Struggle to go live with marketing campaigns powered by fresh consumer insights? You’re not alone. We hear you!

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Data-driven predictions for ecommerce marketing in 2018

Klaviyo

While it may be hard to believe the end of the year is here (and the busiest time for ecommerce stores), the end is near. You may be wondering, what’s on the horizon for ecommerce marketing in 2018? But first, let’s dive into a few data-driven predictions for ecommerce in 2018. How’s that for a cliffhanger?

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eCommerce Marketing During a Downturn: Strategies and Options for eCommerce Businesses During the Coronavirus Crisis

Inflow Insights

But in this article, we’re documenting and updating tactical and strategic marketing options for eCommerce companies during this coronavirus crisis. Below, we discuss these options in the context of the 3 pillars of eCommerce marketing: SEO, PPC, and CRO. Our Thoughts on eCommerce SEO Strategy During This Time.