INDUSTRY INSIGHTS YOUR PEERS ARE READING
Reputation, social proof, and authority does. There are three main ways you can get a high-converting, reputable site at little to no cost: Build referral traffic and social proof via reviews. Borrow reputation & build more referral traffic via Instagram marketing. MORE
Wanting to improve your ecommerce Facebook ads? Blog Ecommerce Tips ecommerce marketing seller tips social media marketing tips trendingYou have come to the right place. Find out how to write successful ads with outstanding conversion rates. Read more. The post How to Write Facebook Ads with Insane Conversion Rates appeared first on ecomdash. MORE
While there are hundreds of different marketing strategies, only one can bring in consistent sales from day one. Social media advertising. content marketing). influencer marketing). The 6 Best Social Networks for Ecommerce Advertising. MORE
Thinking about your eCommerce strategy, where are you selling your products? Only on your eCommerce store? Especially if you haven’t considered social media as a viable way to increase your revenue. Social networks are visited by tens of millions of people. MORE
Already, hopes are high for this season with experts from Deloitte predicting that eCommerce sales could reach $114 billion. So, if you haven’t already, now is the time to really start kicking off your holiday marketing efforts. Try to get a little more social this season. MORE
For ecommerce marketers, there are a number of social media apps available that can make your job easier. If you’re a social marketer, read on for a list of helpful social media apps that will help boost your social selling. MORE
Approximately 75% of the companies that contact Inflow to hire our eCommerce marketing experts are leaving another agency relationship that was unsatisfactory for one reason or another. I’ve been selling and delivering digital marketing services for over 14 years. MORE
How is a sinking ship different from a failing ecommerce site? The whole ecommerce game boils down to getting people to buy your product. Customer acquisition is the process by which ecommerce brands actively find and then convert net new customers to their sales cycle. MORE
This is the customer lifecycle, and understanding the ins and outs of this ever-changing process is the key to effective ecommerce marketing. You cannot market to one-time buyers or potential customers in the same way that you market to a loyal customer of 5 years , for example. MORE
Running an ecommerce business is just as hard as running any other business (minus the soul-killing overheads perhaps). None of the advantages of ecommerce businesses take away the stark reality that entrepreneurship is hard. Too many ecommerce stores tend to go “timid.” MORE
Immediately following Cyber Five of 2017, I sent an email out to a bunch of ecommerce experts and multi-million dollar ecommerce store owners. That latter reason had me asking these crazy smart, crazy successful folks what was on the horizon for ecommerce in 2018. MORE
The post Low Budget Videos, High-Quality Marketing appeared first on Zmags. Yes, we know the struggle is real. And we also know that your budget isn’t unlimited. When it comes to sacrificing resources having […]. MORE
How to Drive Ecommerce Traffic and Convert Customers. Gary Vaynerchuk’s “ Jab, Jab, Jab, Right Hook ” method for increase followers and sales through social media. The importance of mobile and social optimization ( 89% of smartphone usage is spent on social media apps! ) MORE
Finding new ways to generate ecommerce sales is getting tougher. But there’s one powerful area that tends to get neglected by ecommerce businesses: Word of mouth marketing (or WOMM). What is Word of Mouth Marketing? In the International Journal of Market Research , M. MORE
Since the advent of eCommerce companies, the industry has only grown more competitive. That means standing out to consumers through marketing has become even more of a challenge. It requires keeping up with effective marketing trends as well as the general trends on the Internet. MORE
Reports by Forrester Research and eMarketer show that 25% of total online spending in 2018 will go toward social media. And, 90% of social media users are on Facebook –– which is significantly higher than the other platforms. Why Advertise on Facebook? MORE
How to generate inbound links for your ecommerce website. If you are managing an ecommerce website , chances are that you have several products in your shop that are produced by different companies. Get inbound links through content marketing. Influencer marketing. MORE
The same is true in ecommerce marketing. It takes persistence and a variety of marketing strategies to reach your audience and increase sales. The alternative of slamming customers with aggressive marketing at once overwhelms buyers or, even worse, irritates them. MORE
As both the use of ad blockers and the amount of time people spend on social media continues to rise, the effectiveness of traditional advertising has taken a nosedive. The answer lies in influencer marketing. According to a study by Tomoson , influencer marketing yields a $6.50 MORE
Imagine scrolling through your social feed and coming across a post by a well-known actress endorsing a particular face cream. If you are a B2C business and influencers aren’t part of your eCommerce marketing strategy, you’re missing out on a piece of the profitable pie. In the influencer world, not everyone is the same, and when looking for someone to help market your business, it’s important to consider the type of engagement you’re looking for. MORE
The thinking behind discounting in ecommerce goes something like this: Once you lure in a new customer, they’ll fall in love with your product, get hooked, and come back for multiple repeat purchases. Isn’t that basically ecommerce marketing strategy 101?” MORE
When it comes to Instagram, ecommerce businesses by and large recommend the platform. 5X — Instagram growth rate compared to overall social network usage in the U.S. And with a feature that both Instagram users an businesses marketing on Instagram have been asking for (i.e. MORE
Running an ecommerce store in the ‘hotly contested’ digital marketplace is a tricky affair. Everyone is working hard to outdo each other – investing in the best ecommerce platform software, employing ‘topnotch’ marketing strategies and offering the best customer experiences. But most importantly, they Read more The post How to Increase Your Ecommerce Revenue by Leveraging Social Commerce appeared first on Ecommerce Marketing Automation | Omnisend. MORE
Location-based marketing is part of our daily lives as consumers. What is Local Marketing? This type of marketing specifically targets potential customers in a physical store’s community. Why has this type of marketing taken off recently? Engage with the locals on social. MORE
The above is a screenshot of BigCommerce’s out-of-the-box ecommerce analytics Customer report. The higher your brand’s LTV (lifetime value) is, the more valuable it is considered in the market. Offering expert advice through social media. MORE
Adding a marketing automation system to your eCommerce marketing arsenal is typically a worthwhile high ROI effort and is a mandatory part of Inbound Marketing for eCommerce. 2014 Marketing Technology Landscape Image by Scott Brinker at Chiefmartec.com ]. MORE
Let’s talk about ecommerce content marketing and it’s importance. So many online store owners and marketers ignore the power of content marketing. What is Content Marketing? Social Media Marketing: How Should You Share Your Content? MORE
Running a successful ecommerce business definitely isn’t easy. What are the most important aspects of an ecommerce business that need to be addressed? Shopping cart abandonment is a natural part of ecommerce (close to 70% of all shopping carts end up abandoned). MORE
The ROI Revolution Ecommerce Marketing Summit has put together a stellar lineup this year! We recently had the pleasure of sitting down with Jessica to discuss today’s ecommerce landscape and the ways she manages to keep ahead of the curve. MORE
Ecommerce Best Practices Uncategorized content & commerce ecommerce marketing technology Social mediaThe first thing that probably comes to mind when you think of Instagram influencers is a blonde twenty-year-olds posing in front of a […]. The post Instagram Influencers: Why Are They Influential? appeared first on Zmags. MORE
What better way to do that than by using social media? Below, we outline 5 ways to improve your loyalty programs with social media. Ecommerce Loyalty Programs: What They Are. Then, it’s time to hit social media. Ecommerce Marketing MORE
Most advice for ecommerce marketers focuses on what you should be doing to improve your brand’s marketing. Even if you’ve created a robust ecommerce marketing strategy, doing the wrong thing at the wrong moment could chase away even your very best customers. MORE
The average US millennial spends more than eleven hours a day consuming media. Nearly 25% of business owners are selling through Read more The post How to Make Social Commerce the Key to Unlocking Customer Loyalty appeared first on Ecommerce Marketing Automation | Omnisend. MORE
When it comes to analyzing ecommerce markets, there’s one thing that matters the most. It’s product/market fit. Even if you are an idea guru that can come up with 50 good ideas in your bathroom, it is essential that you find product/market fit to validate demand. MORE
Finally, you’ve got a new product and it’s amazing, has all the required features, and is ready for the market. But then again, when it comes to marketing the product, you face a few obstacles. That’s it's main job, just like any other headline of any social post/blog post. MORE
It’s a question I’m asked at every single in-person meetup I do: “What is your advice about using social influencers to grow sales?”. But those brands started doing influencer marketing before it was known as “influencer marketing.”. Influencer marketing today is a new buzz term. MORE
There are plenty of online articles out there –– heck, we even ran one –– where industry experts and influencers advise of which seasonal marketing strategies online brands and ecommerce marketers should use to ensure their store gets a fair share of the holiday ecommerce revenue. MORE
Add in all the non-PR agents sending pitches — like entrepreneurs, marketers, and ecommerce owners — and you can see why journalists are drowning in emails. What is a Media Pitch? Remember: great media pitches play on the idea of reciprocity. MORE
While it may be hard to believe the end of the year is here (and the busiest time for ecommerce stores), the end is near. You may be wondering, what’s on the horizon for ecommerce marketing in 2018? But first, let’s dive into a few data-driven predictions for ecommerce in 2018. MORE
True omnichannel marketing is tough to do well. But, according to the 2017 Ecommerce Holiday Report , 86% of ecommerce marketers have still not executed a full omnichannel marketing strategy for their brand. What is an omnichannel marketing strategy? MORE
Successfully cracking the lucrative European market poses significant challenges not encountered in North America. Here are some of the biggest hurdles to consider if you’re eager to make Europe part of your eCommerce growth plan. The European eCommerce market is growing exponentially and represents a huge opportunity for retailers all around the globe. In fact, eCommerce is the fastest growing segment in retail across Europe. market. MORE
BigCommerce
AUGUST 8, 2017
While there are hundreds of different marketing strategies, only one can bring in consistent sales from day one. Social media advertising. content marketing). influencer marketing). The 6 Best Social Networks for Ecommerce Advertising.
BigCommerce
FEBRUARY 27, 2018
Finding new ways to generate ecommerce sales is getting tougher. But there’s one powerful area that tends to get neglected by ecommerce businesses: Word of mouth marketing (or WOMM). What is Word of Mouth Marketing? In the International Journal of Market Research , M.
ecomdash
APRIL 23, 2019
What better way to do that than by using social media? Below, we outline 5 ways to improve your loyalty programs with social media. Ecommerce Loyalty Programs: What They Are. Then, it’s time to hit social media. Ecommerce Marketing
ecomdash
NOVEMBER 19, 2018
For ecommerce marketers, there are a number of social media apps available that can make your job easier. If you’re a social marketer, read on for a list of helpful social media apps that will help boost your social selling.
Prisync
AUGUST 30, 2018
Thinking about your eCommerce strategy, where are you selling your products? Only on your eCommerce store? Especially if you haven’t considered social media as a viable way to increase your revenue. Social networks are visited by tens of millions of people.
Zaius
SEPTEMBER 4, 2018
Most advice for ecommerce marketers focuses on what you should be doing to improve your brand’s marketing. Even if you’ve created a robust ecommerce marketing strategy, doing the wrong thing at the wrong moment could chase away even your very best customers.
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Zaius
MAY 6, 2019
This is the customer lifecycle, and understanding the ins and outs of this ever-changing process is the key to effective ecommerce marketing. You cannot market to one-time buyers or potential customers in the same way that you market to a loyal customer of 5 years , for example.
Zaius
DECEMBER 6, 2018
The thinking behind discounting in ecommerce goes something like this: Once you lure in a new customer, they’ll fall in love with your product, get hooked, and come back for multiple repeat purchases. Isn’t that basically ecommerce marketing strategy 101?”
Zaius
JANUARY 30, 2018
True omnichannel marketing is tough to do well. But, according to the 2017 Ecommerce Holiday Report , 86% of ecommerce marketers have still not executed a full omnichannel marketing strategy for their brand. What is an omnichannel marketing strategy?
Inflow Insights
JULY 12, 2018
Adding a marketing automation system to your eCommerce marketing arsenal is typically a worthwhile high ROI effort and is a mandatory part of Inbound Marketing for eCommerce. 2014 Marketing Technology Landscape Image by Scott Brinker at Chiefmartec.com ].
Zmags
SEPTEMBER 20, 2018
Ecommerce Best Practices Uncategorized content & commerce ecommerce marketing technology Social mediaThe first thing that probably comes to mind when you think of Instagram influencers is a blonde twenty-year-olds posing in front of a […]. The post Instagram Influencers: Why Are They Influential? appeared first on Zmags.
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Payoneer
MARCH 4, 2019
Imagine scrolling through your social feed and coming across a post by a well-known actress endorsing a particular face cream. If you are a B2C business and influencers aren’t part of your eCommerce marketing strategy, you’re missing out on a piece of the profitable pie. In the influencer world, not everyone is the same, and when looking for someone to help market your business, it’s important to consider the type of engagement you’re looking for.
BigCommerce
MARCH 21, 2017
When it comes to Instagram, ecommerce businesses by and large recommend the platform. 5X — Instagram growth rate compared to overall social network usage in the U.S. And with a feature that both Instagram users an businesses marketing on Instagram have been asking for (i.e.
Omnisend
MARCH 18, 2019
The average US millennial spends more than eleven hours a day consuming media. Nearly 25% of business owners are selling through Read more The post How to Make Social Commerce the Key to Unlocking Customer Loyalty appeared first on Ecommerce Marketing Automation | Omnisend.
Ecommerce Platforms
APRIL 8, 2019
Finally, you’ve got a new product and it’s amazing, has all the required features, and is ready for the market. But then again, when it comes to marketing the product, you face a few obstacles. That’s it's main job, just like any other headline of any social post/blog post.
ecomdash
OCTOBER 23, 2018
Running a successful ecommerce business definitely isn’t easy. What are the most important aspects of an ecommerce business that need to be addressed? Shopping cart abandonment is a natural part of ecommerce (close to 70% of all shopping carts end up abandoned).
Traffic and Sales
MARCH 16, 2017
Reputation, social proof, and authority does. There are three main ways you can get a high-converting, reputable site at little to no cost: Build referral traffic and social proof via reviews. Borrow reputation & build more referral traffic via Instagram marketing.
Klaviyo
DECEMBER 5, 2017
While it may be hard to believe the end of the year is here (and the busiest time for ecommerce stores), the end is near. You may be wondering, what’s on the horizon for ecommerce marketing in 2018? But first, let’s dive into a few data-driven predictions for ecommerce in 2018.
SellBrite
DECEMBER 6, 2017
The same is true in ecommerce marketing. It takes persistence and a variety of marketing strategies to reach your audience and increase sales. The alternative of slamming customers with aggressive marketing at once overwhelms buyers or, even worse, irritates them.
Prisync
MAY 17, 2018
Since the advent of eCommerce companies, the industry has only grown more competitive. That means standing out to consumers through marketing has become even more of a challenge. It requires keeping up with effective marketing trends as well as the general trends on the Internet.
Inflow Insights
OCTOBER 24, 2017
Approximately 75% of the companies that contact Inflow to hire our eCommerce marketing experts are leaving another agency relationship that was unsatisfactory for one reason or another. I’ve been selling and delivering digital marketing services for over 14 years.
Omnisend
APRIL 16, 2019
Running an ecommerce store in the ‘hotly contested’ digital marketplace is a tricky affair. Everyone is working hard to outdo each other – investing in the best ecommerce platform software, employing ‘topnotch’ marketing strategies and offering the best customer experiences. But most importantly, they Read more The post How to Increase Your Ecommerce Revenue by Leveraging Social Commerce appeared first on Ecommerce Marketing Automation | Omnisend.
Inflow Insights
NOVEMBER 14, 2017
Already, hopes are high for this season with experts from Deloitte predicting that eCommerce sales could reach $114 billion. So, if you haven’t already, now is the time to really start kicking off your holiday marketing efforts. Try to get a little more social this season.
ecomdash
APRIL 27, 2017
Wanting to improve your ecommerce Facebook ads? Blog Ecommerce Tips ecommerce marketing seller tips social media marketing tips trendingYou have come to the right place. Find out how to write successful ads with outstanding conversion rates. Read more. The post How to Write Facebook Ads with Insane Conversion Rates appeared first on ecomdash.
eCommerce CEO
NOVEMBER 23, 2018
When it comes to analyzing ecommerce markets, there’s one thing that matters the most. It’s product/market fit. Even if you are an idea guru that can come up with 50 good ideas in your bathroom, it is essential that you find product/market fit to validate demand.
Scalefast
MAY 23, 2018
Successfully cracking the lucrative European market poses significant challenges not encountered in North America. Here are some of the biggest hurdles to consider if you’re eager to make Europe part of your eCommerce growth plan. The European eCommerce market is growing exponentially and represents a huge opportunity for retailers all around the globe. In fact, eCommerce is the fastest growing segment in retail across Europe. market.
ROI Revolution
SEPTEMBER 4, 2018
The ROI Revolution Ecommerce Marketing Summit has put together a stellar lineup this year! We recently had the pleasure of sitting down with Jessica to discuss today’s ecommerce landscape and the ways she manages to keep ahead of the curve.
BigCommerce
OCTOBER 17, 2017
Location-based marketing is part of our daily lives as consumers. What is Local Marketing? This type of marketing specifically targets potential customers in a physical store’s community. Why has this type of marketing taken off recently? Engage with the locals on social.
BigCommerce
AUGUST 16, 2017
It’s a question I’m asked at every single in-person meetup I do: “What is your advice about using social influencers to grow sales?”. But those brands started doing influencer marketing before it was known as “influencer marketing.”. Influencer marketing today is a new buzz term.
BigCommerce
JUNE 27, 2018
Reports by Forrester Research and eMarketer show that 25% of total online spending in 2018 will go toward social media. And, 90% of social media users are on Facebook –– which is significantly higher than the other platforms. Why Advertise on Facebook?
BigCommerce
AUGUST 3, 2017
Running an ecommerce business is just as hard as running any other business (minus the soul-killing overheads perhaps). None of the advantages of ecommerce businesses take away the stark reality that entrepreneurship is hard. Too many ecommerce stores tend to go “timid.”
BigCommerce
NOVEMBER 2, 2017
How to Drive Ecommerce Traffic and Convert Customers. Gary Vaynerchuk’s “ Jab, Jab, Jab, Right Hook ” method for increase followers and sales through social media. The importance of mobile and social optimization ( 89% of smartphone usage is spent on social media apps! )
BigCommerce
DECEMBER 5, 2017
How is a sinking ship different from a failing ecommerce site? The whole ecommerce game boils down to getting people to buy your product. Customer acquisition is the process by which ecommerce brands actively find and then convert net new customers to their sales cycle.
BigCommerce
DECEMBER 20, 2017
Immediately following Cyber Five of 2017, I sent an email out to a bunch of ecommerce experts and multi-million dollar ecommerce store owners. That latter reason had me asking these crazy smart, crazy successful folks what was on the horizon for ecommerce in 2018.
BigCommerce
OCTOBER 12, 2017
There are plenty of online articles out there –– heck, we even ran one –– where industry experts and influencers advise of which seasonal marketing strategies online brands and ecommerce marketers should use to ensure their store gets a fair share of the holiday ecommerce revenue.
BigCommerce
MARCH 3, 2017
Let’s talk about ecommerce content marketing and it’s importance. So many online store owners and marketers ignore the power of content marketing. What is Content Marketing? Social Media Marketing: How Should You Share Your Content?
BigCommerce
AUGUST 17, 2017
As both the use of ad blockers and the amount of time people spend on social media continues to rise, the effectiveness of traditional advertising has taken a nosedive. The answer lies in influencer marketing. According to a study by Tomoson , influencer marketing yields a $6.50
BigCommerce
AUGUST 1, 2017
How to generate inbound links for your ecommerce website. If you are managing an ecommerce website , chances are that you have several products in your shop that are produced by different companies. Get inbound links through content marketing. Influencer marketing.
BigCommerce
DECEMBER 8, 2017
Add in all the non-PR agents sending pitches — like entrepreneurs, marketers, and ecommerce owners — and you can see why journalists are drowning in emails. What is a Media Pitch? Remember: great media pitches play on the idea of reciprocity.
BigCommerce
JUNE 13, 2017
The above is a screenshot of BigCommerce’s out-of-the-box ecommerce analytics Customer report. The higher your brand’s LTV (lifetime value) is, the more valuable it is considered in the market. Offering expert advice through social media.
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