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How to Run an Omnichannel E-Commerce Marketing Campaign

Kissmetrics

To successfully target and convert consumers across every channel and platform, you need a unified marketing strategy. That’s the crux of an omnichannel e-commerce marketing campaign. What Is Omnichannel E-commerce? 8 Tips for Building a Successful Omnichannel E-commerce Marketing Campaign.

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Global Voices Report: The German Ecommerce Market

ESW

When it comes to online shopping, the German ecommerce market remains strong. And while German shoppers are similar to those in other Western retail markets, there are a few differences that brands should be mindful of when entering the market. Germany’s population is currently 84.6 million women vs. 41.7 million men).

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Ecommerce Marketing in 2021: Your In-depth Guide To Doing It Right

Ecommerce Platforms

As an ecommerce business owner, or someone who plans to start an online business in the future, ecommerce marketing is definitely going to play a role in how you bring in customers and get the word out about your product. It all starts with understanding the basics of ecommerce marketing. What is it exactly?

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9 Local E-Commerce Marketing Tips To Drive More Foot Traffic To Your Store

Kissmetrics

That said, there are many ways you can use local e-commerce insights and marketing tactics to drive foot traffic to your store, and I will show you exactly how you can do this. What e-commerce marketing tactics have you seen drive foot traffic to your store? Buy online, pick up in store (BOPIS).

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The Seller’s Guide to Ecommerce Marketing Automation

SellBrite

With this rise in shopping activity, ecommerce marketing automation(EMA) is a no-brainer for sellers. So instead of trying to finish more jobs than you can handle each day, let ecommerce marketing automation take a few off your plate and work its magic. What is ecommerce marketing automation?

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The Top 10 Mistakes Ecommerce Marketers Make

Optimizely

Most advice for ecommerce marketers focuses on what you should be doing to improve your brand’s marketing. Even if you’ve created a robust ecommerce marketing strategy, doing the wrong thing at the wrong moment could chase away even your very best customers. But do you also know what you shouldn’t be doing?

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Experimentation: The Holy Grail for Personalization, but Challenges Lie Ahead

Retail TouchPoints

Whether they like it or not, ecommerce marketers are being forced to adapt to a cookie-less environment. To overcome this challenge, ecommerce marketers need to be empowered with tools that enhance their ability to do their jobs. But potential obstacles lie ahead.