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Ecommerce Marketing Lessons from Q4 2023 

Retail TouchPoints

Given that Android installs peaked in early November, we’ll reconsider budget allocation for campaigns targeting Android devices during November for our ecommerce campaigns in 2024. Likewise, we’ll consider shifting our iOS budgets until later in November to better optimize the overall performance for this operating system.

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9 eCommerce Marketing Tools You Can't Live Without

Groove

To help, we've outlined our favorite tried-and-true eCommerce marketing tools to help businesses achieve their goals. Whether you're looking for SEO tools or a marketing automation platform, we've got you covered. eCommerce Marketing Tools. Google Marketing Platform. These include: Point Systems.

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The Headless Commerce Showdown: The Unseen Strategy Retailers Use to Win Ecommerce Market Share

BigCommerce

This strategy decouples the presentation layer from the ecommerce platform using popular CMS solutions like WordPress for unparalleled content experiences that increase brand value perception and drive to checkout. What is Headless Commerce? This experience-led model is known more commonly in the retail industry as headless commerce.

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The Best POS System for Coffee Shops in 2022

Ecommerce Platforms

The best POS system for coffee shops is a convenient solution for managing transactions, customer data, and inventory tracking in one place. Best known for its exceptional flexibility, Shopify is one of the most powerful tools in the ecommerce market. Picking the Best POS System: Table of Contents. Shopify POS.

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$2,000 Ecommerce Marketing and Technology Science Scholarship

Ecommerce Platforms

At Ecommerce Platforms, we strive to locate products, platforms, marketing tools and tips so that entrepreneurs and ecommerce professionals can establish the most effective systems for selling anything from new inventions to eBooks. Feel free to include everything from diagrams to sketches.

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7 Growth Strategies for Ecommerce Marketers of All Expertises

Smile.io

If you’re an ecommerce marketer, you know growing sales to your online store is amongst your top priorities. Don’t worry, every marketer has been there. With how fast the landscape of ecommerce is changing, it can help to have some fresh growth strategies before you.

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Digital Transformation Propels Burton’s Omnichannel Growth Plans

Retail TouchPoints

Ready to grow even further, the company launched a digital transformation to swap out its legacy systems, advance customer knowledge through data and provide a truly omnichannel customer experience. The second prong was replacing foundational systems, such as the company’s legacy enterprise resource planning (ERP) system. “It