Being an Early Adopter: What Does it Mean for Ecommerce?
Blue Acorn
JULY 11, 2017
Unfortunately we marketers love to use buzzwords, which in turn hyper-inflate specific technology, software, and techniques, and this can become a huge distraction. They banked on the technology hard, fell short, and their IPO likely saw some negative impact as a result. Hype is a dangerous thing when you’re running a business.
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