Inflow Insights

MARCH 26, 2020

The surprising reality of eCommerce PPC is that maximizing the return on ad spend (ROAS) does not always maximize profitability. For example, eCommerce companies that use Google A ds have many bid optimization levers available such as: Device s. Of course, you also have the standard KPIs associated with pay-per click (PPC).

PPC 130

PPC eCommerce Conversion Optimization Social Media 130

Inflow Insights

JANUARY 15, 2020

Identifying your key “marketing levers” is an approach every eCommerce business can pursue. In this post, we share our philosophy for identifying the best marketing metrics to focus on without getting bogged down in unnecessary details. How to Analyze Your eCommerce KPI’s. Search Engine Optimization (SEO).

PPC 162

PPC eCommerce SEO X-cart 162

Inflow Insights

NOVEMBER 1, 2019

In our conversations with hundreds of eCommerce business owners, many have told us that their Google ads (formerly Google Adwords) campaigns aren’t performing as well as they originally thought they would, and could be working more efficiently for a lesser cost. The eCommerce PPC Strategies We Implemented for a 9.89x ROAS.

PPC 105

PPC eCommerce SEO Information 105

FastSpring

DECEMBER 18, 2020

While we’ve been shopping for items like clothes or shoes online for years, another trend is now emerging—business-to-business (B2B) ecommerce. As of 2019, B2B ecommerce sales globally have surpassed $12 trillion in revenue. According to Statista, B2B sales are now 6X larger than the business-to-consumer (B2C) market.

B2B 147

B2B eCommerce Payment Services SEO 147

Shopping Signals

MARCH 16, 2023

Are you an ecommerce store owner looking for ways to increase traffic and boost sales? You may have heard about the benefits of paid traffic and SEO, but do you know which is better for your business? Unfortunately, many ecommerce store owners focus solely on paid traffic, without realizing the risks involved.

SEO 52

SEO eCommerce PPC Payment Services 52

Inflow Insights

APRIL 3, 2020

Powerful B2B eCommerce marketing strategies get developed through a process of continual improvement in a number of different areas. Classic marketing strategies such as asking for referrals, promoting at industry events, and doing cold outreach have their place. B2B eCommerce SEO Marketing Strategies. #1:

B2B 78

B2B eCommerce Marketing eCommerce Marketing 78

Groove

AUGUST 27, 2020

Most eCommerce businesses and consumers are familiar with points programs. provides the features eCommerce brands need to engage their customers. Looking to drive more conversions with other eCommerce marketing software ? A tiered VIP program to create a sense of exclusivity. A referral program to reward brand advocates.

Customer Loyalty 370

Customer Loyalty Customer BigCommerce PPC 370

Groove

MARCH 24, 2022

Selecting an eCommerce marketing agency for your BigCommerce online store is a crucial step in achieving your eCommerce goals. As an Elite BigCommerce Partner Agency , our certified team is available to assist in growing your mid-market business with BigCommerce Enterprise. What Is An eCommerce Marketing Agency?

BigCommerce 195

BigCommerce B2C eCommerce Marketing B2B 195

Inflow Insights

MAY 1, 2020

Before I became the Director of Marketing at Inflow , I worked at various consumer packaged goods companies that utilized eCommerce as one of their go-to-marketing channels. A classically trained brand marketer, I was able to learn more about digital activations as a part of promoting this channel.

PPC 109

PPC eCommerce Marketing SEO 109

Ecommerce Platforms

MAY 2, 2018

If you're one of those people with a passion for building your very own online enterprise with the help of an ecommerce store, then this is the right place. The following is a list of the top ecommerce podcasts to help get you started on the journey to passive income. Ecommerce Minute. Ecommerce Paradise.

eCommerce 187

eCommerce Small Business Retail Online Retail eCommerce Marketing 187

Inflow Insights

JANUARY 22, 2020

In this guide, we’ll share our go-to eCommerce keyword research strategy. This keyword research strategy is great for eCommerce in particular because it is based on intent marketing to optimize every type of page on your eCommerce website. Talk to one of our SEO experts here. Product descriptions. Keep reading.

eCommerce 189

eCommerce SEO Article Recommendation 189

Inflow Insights

AUGUST 25, 2021

Over the last few weeks, we’ve published a multi-part blog series with eCommerce holiday marketing tips and strategies. This is the final entry in that series — but, if you want more guidance, you can always request a free proposal from our digital marketing strategists anytime. Create a team-wide holiday marketing plan.

eCommerce 109

eCommerce Marketing Shipping Costs Social Media 109

Inflow Insights

JUNE 26, 2020

Specifically, we were looking to improve on three subtle but significant opportunities common among even the best eCommerce agencies by: Creating a consistent work management process. It’s common in digital marketing agencies for different teams or employees to create their own workflow processes.

PPC 78

PPC eCommerce SEO Definition 78

eCommerce Evolution

OCTOBER 16, 2018

In recent years SEO has lost its luster as a “hot” traffic source. SEO can help drive relevant traffic at nearly every stage of the shopping funnel – helping your build a following and sell more stuff. Dale is the Owner and Digital Strategist for fireandspark.com and he knows his SEO. We discuss how. via Linkedin.

SEO 40

SEO eCommerce PPC Games 40

Inflow Insights

JULY 29, 2019

Most people would gauge the success of any agency (including answering who the best eCommerce agencies are) by their size and revenue. My goal was to build a $10 million eCommerce marketing agency — and build it fast. How Can We Become One of the Best eCommerce Agencies? A few years ago, I thought that too.

eCommerce 103

eCommerce PPC SEO eCommerce Marketing 103

Inflow Insights

APRIL 6, 2021

Is it worth targeting long tail keywords for eCommerce websites? eCommerce marketers tend to chase keywords with a high search volume. That’s right: Low search volume keywords often do get clicks — and deserve a spot in your SEO strategy. Why search intent influences SEO success.

eCommerce 99

eCommerce SEO PPC Recommendation 99

BigCommerce

JULY 13, 2017

Eventually I opened an ecommerce store off eBay. While I continue to sell on eBay through that store, I am hopeful to swing the buyers from eBay to my ecommerce store and make them customers who will return to Smudgy Monkey when they are looking for a thoughtful gifts from a store that offers exceptional customer service and value.

BigCommerce 415

BigCommerce Multi-channel Gifts Channel 415

Prisync

JULY 19, 2017

Unfortunately, it is the case of many online retailers and eCommerce store owners. Tossing your marketing budget down a black hole with no return on investment (ROI) is a similar waste of time and money. Here are some tips on how to spend wisely your ecommerce marketing budget, and get rid of the hole by the ROI you’ll make.

eCommerce Marketing 41

eCommerce Marketing eCommerce Marketing Channel 41

Inflow Insights

SEPTEMBER 17, 2019

We have seen that eCommerce marketers tend to chase keywords with a high search volume. For example, take a look at one of our eCommerce clients in the moving company niche. In our experience doing SEO for a variety of eCommerce stores, we’ve often noticed our clients bringing in traffic and revenue from these terms.

eCommerce 120

eCommerce SEO PPC eCommerce Marketing 120

Inflow Insights

MAY 7, 2020

One of the first questions to come to mind was: How is this going to impact merchant Shopping Ads, the bread and butter for any eCommerce PPC strategy? It is essential to measure the success of any advertising initiatives (paid, organic, or otherwise) to understand its effect on eCommerce sales.

PPC 117

PPC SEO eCommerce Fashion 117

Kissmetrics

OCTOBER 6, 2021

Using SEO (search engine optimization) and PPC (pay-per-click) ads can place your brand before your potential audience where they look for you. Start with on-page SEO, capitalizing on keywords your target market is looking for and ensuring your website uses those keywords effectively.

Subscription 252

Subscription eCommerce Marketing Reference eCommerce 252

ecomdash

DECEMBER 26, 2018

Marketing your ecommerce business involves testing, optimizing, and ensuring your brand message attracts customers to act, all while being ROI-positive. If only there was a marketing tactic that allowed you to pay for marketing dollars, after the sale occurred. Enter affiliate marketing. Enjoy SEO Benefits.

eCommerce 108

eCommerce Marketing SEO PPC 108

Inflow Insights

OCTOBER 30, 2019

Google’s automated ad types are becoming practically required for eCommerce brands to retain their competitive edge in PPC. There is a spend increase of 115% due to the success, and Transactions are up 323%, Revenue is up 182% and ROAS is up 31%: What can Google automate in terms of PPC? . Smart Shopping.

PPC 99

PPC eCommerce SEO Improvements 99

Store Growers

JULY 14, 2023

Disruptive Advertising Best for: Mid-size to large businesses, especially for those looking for a full-stack marketing services provider. Services : Full-stack of digital marketing services. Those include PPC management, paid social, eCommerce, analytics, lifecycle marketing, eCommerce, Growth Marketing, SEO, etc.

Social Media 91

Social Media SEO PPC Management 91

ROI Revolution

FEBRUARY 10, 2022

Top Trends for Ecommerce Marketers in 2022. The fifth most popular trend that digital marketing professionals named is direct to consumer , with 49.4% billion in 2019, US D2C ecommerce sales are projected to reach $151.2 Top Initiatives for Ecommerce Marketers in 2022. After hitting just $76.68

Marketing 78

Marketing Social Media White Paper PPC 78

Inflow Insights

NOVEMBER 14, 2017

Already, hopes are high for this season with experts from Deloitte predicting that eCommerce sales could reach $114 billion. So, if you haven’t already, now is the time to really start kicking off your holiday marketing efforts. Make sure your marketing is visually compelling for those shopping with intent or with curiosity.

eCommerce Marketing 68

eCommerce Marketing eCommerce Marketing Magento 68

Shopping Signals

FEBRUARY 5, 2019

You know what generally helps drive more sales for your ecommerce business? Fortunately, my friends over at Freeeup know all about helping ecommerce businesses grow. — February is a great month to think about ecommerce traffic generation strategies. 1) SEO on Product Pages and Blog Articles.

eCommerce 93

eCommerce SEO Social Media PPC 93

Omnisend

MARCH 21, 2021

Below, we’ve listed a few marketing strategies that every ecommerce brand should be tapping into when considering how to scale for marketing. Reveal the Power of Email Marketing Automation to Its Full Potential. Email marketing. Social media marketing. Clearbanc is the world’s largest ecommerce investor.

Marketing 142

Marketing Social Media PPC Customer Retention 142

Kissmetrics

OCTOBER 6, 2020

Ecommerce is still growing. Statista says worldwide ecommerce sales will grow from 4.2 The worldwide pandemic and the growth of remote work continues to boost ecommerce growth. This is a huge opportunity for ecommerce companies that are ready for this change. Your ecommerce business will need help.

eCommerce Marketing 248

eCommerce Marketing eCommerce Marketing Shipping Costs 248

Inflow Insights

DECEMBER 26, 2018

What would it look like to find the best eCommerce agency for your company? We’ll also share some decision-making criteria you can use when evaluating an eCommerce agency. Note: At Inflow, we work with dozens of eCommerce companies to increase traffic, conversions, and sales. Let us create a custom strategy for your business.

eCommerce 117

eCommerce Article PPC Improvements 117

Omnisend

APRIL 28, 2023

This just emphasizes how indispensable ecommerce has become. Increase your ecommerce sales on autopilot with Omnisend’s automated email and SMS marketing. Expansion of target markets Unlike brick-and-mortar stores, which are limited by their physical location, online stores are only limited by their marketing efforts.

Definition 88

Definition Shipping Costs Payment Services Merchant Services 88

Omnisend

APRIL 28, 2023

This just emphasizes how indispensable ecommerce has become. Increase your ecommerce sales on autopilot with Omnisend’s automated email and SMS marketing. Expansion of target markets Unlike brick-and-mortar stores, which are limited by their physical location, online stores are only limited by their marketing efforts.

Definition 88

Definition Shipping Costs Payment Services Merchant Services 88

Shopping Signals

FEBRUARY 5, 2019

You know what generally helps drive more sales for your ecommerce business? Fortunately, my friends over at Freeeup know all about helping ecommerce businesses grow. And ecommerce traffic generation strategies is an area that you definitely do not want to ignore. 1) SEO on Product Pages and Blog Articles.

eCommerce 40

eCommerce SEO Social Media PPC 40

Kissmetrics

SEPTEMBER 19, 2020

As an industry, ecommerce is expected to grow at a minimum of 6.3 The retail apocalypse and a worldwide pandemic have boosted ecommerce growth. This is good news for ecommerce companies; it’s great news for ecommerce companies with an agency that’s ready to take advantage of this growth. percent per year.

eCommerce 275

eCommerce eCommerce Marketing Shipping Costs Shopify 275

Ecommerce Platforms

AUGUST 20, 2021

Copysmith can create category content, product descriptions, headlines and rewritten content, taglines, and PPC ads. SEO metatags. Optimized content for SEO. There are various plans you can choose from if you want a little help from Copysmith for your social media, copywriting, and content marketing strategies.

Blog 118

Blog Shopify Article SEO 118

ROI Revolution

MARCH 4, 2020

If you’re interested in discovering best practice strategies and tactics for success that will transform you into an expert of all things digital and ecommerce marketing, then this is the podcast for you! The 2020 Ecommerce Paid Search Report. paid search market reached an all-time high of $55.2 Listen instantly here!

Marketing 88

Marketing Department Stores Social Media Search Marketing 88

ROI Revolution

JUNE 3, 2020

PPC + SEO = SERP domination. Combining PPC and SEO will boost your site traffic and brand awareness in both the long and short term. Good PPC maximizes your immediate return and optimizing your SEO consistently increases your brand authority over time. Tracking and measuring your SEO and PPC campaigns.

PPC 88

PPC SEO Automotive Mobile 88