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Exercise Executive Empathy To Get Stakeholders Excited About CX

Forrester eCommerce

How can CX leaders gain funding? Develop executive empathy: Determine stakeholder priorities, connect CX to these existing priorities, and communicate the value of CX.

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The Best 15 eCommerce Podcasts for Sellers in 2023

Algopix

In today’s fast-paced digital landscape, staying ahead in the eCommerce industry requires continuous learning and adaptation. As an eCommerce seller, you’re undoubtedly familiar with the abundance of information available online, but have you considered the untapped potential of podcasts as a valuable resource for your growth?

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Late to the e-commerce party: What Marshalls, At Home and others got wrong

Steve Dennis

At a time when many believe that e-commerce is eating the world and brick-and-mortar retail is dying a slow death, it may be hard to believe that some rather large retailers are just now exploring this new-fangled thing we call online shopping. Recently, Marshall’s finally launched e-commerce. E-commerce is not a channel.

eCommerce 112
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Five Ways To Plan For B2B Journey Mapping Success

Forrester eCommerce

Journey mapping can be an energizing and eye-opening exercise in customer empathy. As advisors to B2B CX and Marketing Leaders in the Forrester Leadership Boards (FLB), we come along on many journey mapping “journeys”.

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E-commerce Privacy Policy & CCPA: What You Need to Know

GetElastic

The California Consumer Protection Act (CCPA) is a new e-commerce privacy policy that went into effect January 1, 2020. Not be discriminated against for exercising their privacy rights. Your business doesn’t need to be based in California, or even in the United States to be subject to this new e-commerce privacy policy.

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Find Your “Value For Customer” Sweet Spot With Our New Exercise

Forrester eCommerce

Value for customer is a customer’s perception of what they get versus what they give up when doing business with a firm. Four dimensions make up the overall value a customer perceives: 1) functional, 2) experiential, 3) symbolic, and 4) economic. But which combination is the right one? Find Your Organization’s Value Sweet Spot!

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Infections Are Surging In The US, China, And Brazil — Exercise Caution In Your Return-To-Work Plan

Forrester eCommerce

Infections are in the rise in more than 20 US states, and at least a dozen have experienced new record rates of infections. And the US isn’t alone; China and Brazil are experiencing a rise, too. Officials say the chance of a second wave is high. Over the last few months, we’ve been providing advice […].