Retail TouchPoints

JULY 5, 2022

As consumers have turned to more sources to shop, retailers have diversified their commerce and marketing strategies. In fact, Retail TouchPoints has seen the number of channels used to conduct business grow year after year in its annual Omnichannel and Fulfillment Benchmark Survey.

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Retail TouchPoints

JUNE 23, 2022

But in the retail realm, activist investors have recently latched on to a tactic that is relatively new — pushing ailing store brands to spin off their ecommerce business into a standalone company. Kohl’s , Macy’s and Neiman Marcus are among the retailers that have faced this particular pressure in the last year and a half.

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Retail TouchPoints

JULY 20, 2022

OSF Digital’s Digital Strategy team (formerly known as FitForCommerce) developed the 2022 Omnichannel Retail Index (ORI) to establish a benchmark for current practices and, most importantly, provide a set of actions and recommendations for the future. We used to talk about multichannel, then it was omnichannel. Loyalty programs.

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Retail TouchPoints

JANUARY 24, 2024

As 2024 unfolds, the B2B ecommerce sector is undergoing significant transformation driven by technological advancements and shifting buyer behaviors. Navigating digital transformation in 2024’s B2B ecommerce landscape hinges on a deeper comprehension of AI, omnichannel strategies and social commerce.

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Retail TouchPoints

JUNE 23, 2020

The retailer hopes to eliminate silos and unify customer data to drive more intelligent omnichannel engagement across email, mobile, social media, SMS and its retail stores. However, we recognized that to achieve our fairly ambitious growth plans, we needed help to provide authentic, personalized, omnichannel customer experiences.

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Optimizely

JULY 22, 2020

We recently chatted with Scott Rakestraw, Co-Founder at Upper Quadrant on an episode of the Empowered Marketer. Upper Quadrant is a data-focused marketing agency that specializes in creating rich, personalized omnichannel experiences through the use of customer data.

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Retail TouchPoints

NOVEMBER 13, 2023

However, the company also has achieved growth thanks to new awareness and sales channels such as: A blossoming Brooklinen for Business (B4B) strategy: The company has launched a new ecommerce destination that allows hotels, bed-and-breakfasts and other hospitality businesses to purchase Brooklinen products.

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Omnisend

MAY 30, 2019

Omnichannel marketing is far from just a buzzword for those who work in the digital sphere. How is it different from multichannel marketing? And most importantly- how can your ecommerce store benefit from an omnichannel marketing strategy? But what is it?

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Forrester eCommerce

MARCH 29, 2019

We’ve just published this year’s edition of “The State Of Retailing Online 2019: Omnichannel, Marketing, and Personalization,” a report we conduct annually with the National Retail Federation (NRF).

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Retail TouchPoints

AUGUST 2, 2023

DTC is still very much alive and well, but digital-first companies are having to adapt to a new normal where competition is fiercer, financial pressure is ever-present and the marketing tactics that used to work so well are no longer cost-efficient. I look at DTC ecommerce in three pillars,” added Nino. pointed out.

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Kissmetrics

MARCH 30, 2018

E-commerce is growing at a meteoric pace, and there is no doubt about it. According to a recent study by Statista , retail e-commerce sales worldwide reached $2.4 In fact, B2B e-commerce worldwide sales in 2017 peaked at $7.7 You have probably heard the term omnichannel before. trillion in 2021.

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Retail TouchPoints

APRIL 13, 2023

Wine marketers have an exciting opportunity to identify ways to educate new consumer segments, show up in key commerce channels and drive marketing ROI. Then, by activating a flexible, omnichannel approach, you can learn who your best audience is. The key is to avoid early mass media investment.

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Optimizely

JUNE 7, 2018

. Today’s ecommerce buyers are all over the place online — reading emails, liking posts on social, browsing ecommerce sites, scrolling for products on Amazon, and much more. You most likely have a few active social channels, a great ecommerce site, and some creative paid ads on Facebook or Google.

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GetElastic

AUGUST 18, 2021

B2B eCommerce has rapidly been changing over the past few years, and 2021 is no exception. With the disruption of COVID-19, new trends have emerged, and the eCommerce landscape is transforming. As of 2021, mobile has continued to expand and proliferate the B2B eCommerce space, and its growth will likely extend over the coming years.

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Omniconvert

APRIL 1, 2020

With so much newfangled marketing-speak and bits of jargon (Cross-channel? The post Omnichannel Strategy Evaluation: Is It Right for Your e-Commerce Business For 2020 and Beyond? appeared first on ECOMMERCE GROWTH Blog. It’s time to cut through all the noise. Conversion rate.

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Retail TouchPoints

OCTOBER 4, 2023

The Power of Flexible Enterprise Ecommerce Retailers have traditionally struggled to understand sudden changes in customer needs, because their systems aren’t holistic enough to see surges early and react to them in time. From cybersecurity to ecommerce, digital to mobile, she has touched every aspect of today’s technology landscape.

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Retail TouchPoints

JANUARY 11, 2023

Microsoft is gearing up to take a bigger piece of the growing retail media pie with the debut of a suite of new capabilities through its PromoteIQ marketing platform, which the company acquired in 2019. It is our vision to create the industry’s most complete omnichannel retail media stack to support retailer evolution through retail media.

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Retail TouchPoints

MARCH 9, 2023

Jacob Hawkins knows a lot about Gen Z, not just because he’s spent almost a year as the Chief Marketing, Digital and Omni Officer of Forever 21 , but also because he has a 17-year-old daughter. It’s about really taking the time and saying ‘no’ to a bunch of other things so you can say ‘yes’ to these important omnichannel things,” he said.

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365 Retail

MARCH 5, 2024

In an age where digital storefronts are as prevalent as their brick-and-mortar counterparts, the strategic application of advanced technology has become the linchpin for achieving e-commerce supremacy. “This is the competitive edge our clients gain, enabling them to stand out in a crowded market.”

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Retail TouchPoints

MARCH 28, 2022

MINISO has a big but simple goal: “We hope to make MINISO a popular lifestyle brand among young people by bringing joy to the world,” said Robin Liu, CMO and Head of Ecommerce for the fast-growing brand. MINISO controls the entire value chain, from product design to marketing and sales. And just how will they manage to do that?

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Salsify

FEBRUARY 27, 2024

Get to know Goldilocks shoppers and what their search for ‘just right’ omnichannel experiences looks like in the modern consumer buying journey.

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Omnisend

FEBRUARY 22, 2021

Omnichannel marketing continues to get a lot of ink (and will do so for as long as there is a digital universe) for the very good reason that it continues to evolve. Five years ago SMS marketing campaigns were infrequent; today they are a completely normal way to engage a subset of customers, such as your best brand fans.

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Omniconvert

JUNE 25, 2020

Every ecommerce business looks forward to creating the best customer experience that will determine long-term business success. Unlike the past, The post 11 Omnichannel Marketing Strategies For Ecommerce Businesses appeared first on ECOMMERCE GROWTH Blog.

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Omnisend

APRIL 26, 2019

It might seem that the marketing industry moves faster than the speed of light at times. It’s true, one of the biggest challenges in working in digital marketing (or any other tech-oriented field) is that things change by the hour.

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Retail TouchPoints

JANUARY 4, 2023

Ecommerce can sometimes lose the experience of in-person shopping and, with it a retailer’s ability to show off its products in ways that can set a store apart from its competition. Ecommerce sites can now highlight products in new and interactive ways that make the discovery process more fun for consumers. Bringing Luxury Online.

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ESW

MARCH 5, 2024

In the last few years, omnichannel logistics and delivery have become more than a nice-to-have. Omnichannel logistics and delivery are a must-have. Brands and retailers that have not yet adopted omnichannel strategies may be missing out on opportunities to grow business – especially in global markets.

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Retail TouchPoints

FEBRUARY 17, 2023

Over the course of her expansive career in marketing, Kristen D’Arcy has worked for household names like American Eagle , PacSun , Ralph Lauren and Oscar de la Renta. But she believes that successful marketing revolves around one key thing: understanding your customer and creating the value they expect.

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Omnisend

MARCH 23, 2020

Adding SMS marketing to your email automation workflow may be the best thing you do for your marketing strategy in 2020 and beyond. Far from a new channel in the digital marketing world, many marketers and online sellers are beginning to adopt SMS as a primary vector in their omnichannel strategies.

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Omnisend

MARCH 4, 2020

Watching this channel emerge, we could also see that the most successful marketers using it were the ones who found a Read more The post Unleash More with Free SMS : Our New Offer for (Real) Omnichannel Marketers appeared first on Ecommerce Marketing Automation | Omnisend.

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UpSellIt

JULY 13, 2023

In today’s competitive landscape, embracing an omnichannel retail strategy has become essential for businesses to thrive. Read on to explore the key elements of an omnichannel retail strategy and how it can benefit your business. What is Omnichannel Retailing? What is Omnichannel Retailing?

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Forrester eCommerce

MARCH 15, 2021

The latest update to our Digital Go-To-Market Review series […]. Before the pandemic, most CPG brands lacked direct-to-consumer (DTC) buy-ability on their website. However, the pandemic spurred numerous CPG brands like Beyond Meat, Bimbo, Del Monte, and PepsiCo/Frito Lay to launch DTC websites.

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MakeWebBetter

FEBRUARY 25, 2021

67% of the retail and brand owners agreed that omnichannel marketing is either critical or important for their success, states Statista. Omnichannel business empowers the customer throughout their decision-making process. The post How to Start Omnichannel Marketing With WooCommerce?

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Retail TouchPoints

MAY 20, 2022

A 45-year-old family-owned luxury business might not be the kind of company one expects to be at the cutting edge of digital commerce, but thanks to President Ken Natori, the company’s second-generation leader, Natori is just that. That’s not to say that the Natoris weren’t a bit nervous about making the move into ecommerce.

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Retail TouchPoints

NOVEMBER 9, 2022

Gap will sell its Gap Greater China (GGC) business to Shanghai-based ecommerce solutions provider Baozun in a $40 million all-cash transaction. This acquisition accelerates our evolution into a technology-driven, omnichannel commerce player,” said Vincent Qiu, Chairman and CEO of Baozun in a statement.

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Retail TouchPoints

FEBRUARY 28, 2023

SaksOff5th.com has appointed former Untuckit executive Julie Mares to the newly created role of SVP of Ecommerce. The move comes as the standalone ecommerce entity seeks to continue its digital growth and evolve the customer experience. Mares will now undoubtedly be a big part of that effort.

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RTP blog

MAY 18, 2018

By Steve Tucker, Bunting When it comes to e-Commerce, marketers often focus on driving new web site traffic and getting new customers. Another report from Adobe found that marketers in the U.S. Retention marketing is all about making your current buyers happy, and nurturing a relationship that yields brand loyalty.

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Optimizely

MARCH 27, 2018

It turns out that 86% of ecommerce marketers have still not implemented a full omnichannel marketing strategy for their brand. The post WHITEPAPER: How To Take Omnichannel From Marketing Dream To Reality appeared first on Zaius. Crazy, right? .

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