Forrester eCommerce
JULY 14, 2021
A question I often get from Forrester clients is: “Do you have a martech reference architecture that I can use to build my martech stack?” ” The short answer is no; but it’s not that simple. First of all, marketers should think in terms of an interoperable martech ecosystem, not stacks or platforms.
Kissmetrics
FEBRUARY 4, 2021
We’re well into the digital age, and e-commerce stores are more prevalent than ever. While online stores tend to have fewer expenses, e-commerce overhead can quickly add up. What Are E-Commerce Overhead Costs? Overhead is an accounting term that refers to most business-related expenses.
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Kissmetrics
JANUARY 31, 2022
There are an estimated 12 to 24 million e-commerce stores. Most e-commerce store owners have no idea how to effectively market their business. They either try to use the same strategies they use for their brick and mortar store (which will fail) or use strategies meant for blogs: not e-commerce stores.
Fabric
OCTOBER 26, 2023
API calls are the lifeline of modern e-commerce, serving as the invisible threads that connect digital platforms and enable seamless interactions. Using API calls, there is no need to reinvent the wheel in e-commerce. API calls are made in everyday e-commerce operations at various levels: 1.
RetailMinded
MARCH 22, 2024
Ecommerce businesses know that orders delivered on time equals customer satisfaction. You Get An Edge Over Your Competitors If there is one thing that can give you the edge over your ecommerce competitors, it’s expedited shipping. Not to mention, those recurring customers refer your business to their friends, family, and colleagues.
ChannelSale
DECEMBER 4, 2023
Nowadays, many businesses’ expansion plans depend heavily on e-commerce. E-commerce enterprises must routinely assess their performance and make data-based decisions to remain in the highly competitive online marketplace. Cart Abandonment Rate Cart abandonment is a common issue in the e-commerce landscape.
Steve Dennis
APRIL 29, 2022
Set your WABAC Machine to the spring of 2020 and you’ll find scores of references to how we experienced “10 years of growth in only 3 months.” On average, e-commerce penetration is only slightly ahead of where we would expect it to be had the pandemic not happened. Just What The Heck Is “E-commerce” Anyway?
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