Social Media Branding Tips from the Experts


Social Media has become one of the most influential marketing tools used today. Some believe social media branding is as easy as posting photos every once in a while. Social Media Branding Basics. What Is Social Media Branding?

Word of Mouth Marketing: How to Create a Strategy for Social Media Buzz & Skyrocket Referral Sales


Finding new ways to generate ecommerce sales is getting tougher. But there’s one powerful area that tends to get neglected by ecommerce businesses: Word of mouth marketing (or WOMM). Nick Hajili wrote: “Trust, encouraged by social media, significantly affects intention to buy.

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How to Successfully Drive Traffic to Amazon with Social Media Advertising


As Amazon has grown as an eCommerce platform so have the complexities of being an Amazon Seller. The days of simple SEO optimization is no longer enough to keep with the massive number of sellers – and that number is growing every day.

Top 10 Marketing Trends 2020 Can Kill Your Business If Ignored [Free Market Research Template]


Like everyone is talking of chatbots, personalization and social commerce, augmented reality and bla bla bla. SERP results are overflowing with the same search query asked millions of times. What are the top marketing trends 2020?

Thin & Duplicate Content: eCommerce SEO

Inflow Insights

For eCommerce SEO professionals, issues surrounding duplicate content , and also thin/low-quality content, can spell disaster in the search engine rankings. In this resourceful guide, we dig into a wide variety of duplicate content scenarios commonly found on eCommerce websites.

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Know How to Plan for Black Friday Deals in 2019


Before anybody could start with their black friday deals, online-shopping retailer-Amazon releases daily deals at every hour. Not only that, to celebrate the biggest day of the year for retailers, Amazon pushes exclusive offers and deep discounts through ‘Countdown to Black Friday’.

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How To Do SEO For An Ecommerce Store And Rank In Search – The Definitive Guide

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Unlike social media and referral traffic, search engine traffic is consistent and predictable. Unfortunately, doing SEO is a long term process and you won’t see results overnight. The Basics Of On Site SEO – How to setup your ecommerce store to make. Establishing Your Website Featured How to Build an Online Store google online store search engines seo yahooThe eventual success of your online store will depend on several factors.

Get sale ready with Holiday Sale Calendar


Ecommerce holiday sales mostly counts upon […]. When talking about e-commerce marketing ideas. It becomes mandatory to pitch sales according to the holiday calendar. So here I present the most needed holiday sale calendar of 2019.

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eCommerce & SEO Copywriting Guide

Inflow Insights

If you’d like to learn more about producing strong copy for your eCommerce site, please contact our SEO team today. What is SEO Copywriting? Rich Media. eCommerce SEO Copywriting for Page Types. What is SEO Copywriting? eCommerce Marketing SEO

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Research: How Much Does It Cost to Hire an eCommerce SEO or SEM Professional?

Inflow Insights

If you want to improve SEO or SEM results for your eCommerce site, should you hire a marketing agency to help you? Or should you add an in-house SEO or SEM employee to your staff? SEO marketers who understand eCommerce SEO are more expensive than an average SEO marketer.

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An SEO’s Perspective: How to Scale Quality Content Production

Inflow Insights

For eCommerce companies looking to increase organic traffic, “scaling” content production, that is, building systems to produce a higher volume of content is usually a strategy that is on their radar. So, eCommerce companies looking to “scale” content production volume need to do so carefully.

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10 Ways To Market Your Ecommerce Site


The same is true in ecommerce marketing. 1) Spread the word on social media. Social media marketing is all about consistency — posting regularly at times that fit with your customers’ schedules allows you to frequently reach and engage buyers.

eCommerce Migration Checklist: How to Migrate Your Website Without Losing Your SEO

Inflow Insights

Public service announcement: Migrating your eCommerce site to a new design, platform, or domain means that you have to be ultra-diligent in executing the move. Otherwise, you risk a hit to SEO that affects your traffic, conversions, and revenue. Low SEO Risk: Site Redesign/Reskin.

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Everything I Taught You About SEO Was Wrong


Before I get into why everything I taught you about SEO was wrong, let me first give you some context on how I (and many marketers) became SEOs. I had no choice but to learn SEO and get good at it if I ever wanted my site to generate traffic and hopefully make money.

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The Ultimate Guide to Ecommerce SEO: How to Attain Page 1 Ranking + Organic Traffic Domination


This is the most complete guide to ecommerce SEO on the web – period. I created this guide for one reason… Search engine optimization is a low-hanging fruit for ecommerce websites. Instead, we rely on social media or paid ads. Part 4: On-Page SEO.

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How to Build a B2B SEO Strategy That Will Put You Ahead of the Competition


Joel Gross, CEO of Coalition Technologies , an ecommerce design + marketing agency that has worked to increase the organic visibility of multi-million dollar brands including and Pink Lily, walks you through how to build the B2B SEO strategy your company deserves, without the confusion.

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The Best eCommerce SEO Tools of 2019


That’s why knowing the best tools should be an essential component of your eCommerce SEO Strategy. From legacy eCommerce SEO tools to industry disruptors, we’ve outlined some of our favorites for keyword research, backlink information and more. SEO Site Checkup.

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The Critical Element Missing from Many eCommerce PPC and SEO Campaigns

Inflow Insights

I was the agency’s first Strategic Marketing Manager, and my job was to reach out to our top clients to sell them on a more complete marketing strategy, as opposed to the individual SEO and paid search programs that they were already paying for.

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5 Ways to Drive More Traffic to Your Shopify Store


Shopify is a great platform that can take your ecommerce business to the next level. Blog Ecommerce Tips ecommerce seller tips SEO shopify small business social mediaIncrease Shopify traffic with the following tips and tricks. Read more.

July 2019 Monthly Marketing Recap

ROI Revolution

This month, we’re covering Amazon Prime Day, how ecommerce is helping the CPG market, what Instagram is doing to improve its Explore page for advertisers, and more. Ecommerce + Consumer Packaged Goods. Social Media Water Cooler.

Online Store SEO: How to Rank In Search


As an eCommerce inbound marketing agency, we counsel our clients about the value of P.E.S.O. Organic search and online store SEO fall under the owned portion of this acronym and offer long-term benefits for both new and legacy stores. Online Store SEO Tips.

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December 2019 Marketing News Recap

ROI Revolution

Best Social Media Campaigns of 2019. Brandwatch recently put out a list of some of the top social media marketing campaigns of 2019 based on quantitative performance data. December 2019 Social Media Water Cooler: Q4 Wrap Up. Published January 3, 2020.

How to Optimize Images for the Web (and more sales): A Guide to Image SEO, ROAS & Conversion


On your social accounts. Yes, images are one of if not the most important asset for your ecommerce store. With that in mind, let’s walk through how you can make sure you have professional-quality and optimized photography on your ecommerce store.

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ROI Revolution Summit 2018 Speaker Spotlight: Part 3

ROI Revolution

The ROI Revolution Ecommerce Marketing Summit has put together a stellar lineup this year! She is responsible for each brand’s paid search, display, shopping data feeds, remarketing, SEO efforts, affiliate programs, as well as retail and wholesale marketplace expansion.

Affiliate Programs Made Simple: A Step-by-Step Guide For Ecommerce Sites


Getting your products into people’s hands and generating new sales is tough as a new ecommerce business. Aside from organic ecommerce SEO which can take time, you’ll probably need to invest in paid traffic on Google or Facebook (and advertising costs continue to rise).

The Top 25 Ecommerce Podcasts of 2018


But that doesn’t mean everyone should, especially in the ecommerce world. What makes the best ecommerce podcasts stand out? Take a cue from these 25 ecommerce podcasts, which we’ve selected as our favorites in the genre. eCommerce Master Plan. eCommerce Minute.

10 ways to drive organic ecommerce traffic


Also, enlisting effective search enginge optimization (SEO) techniques will influence ranking on various search engines. Social Media promotion. Social Media platforms like Instagram and Facebook help boost your customer interaction.

Our Strategy for Building One of the Best eCommerce Agencies

Inflow Insights

Most people would gauge the success of any agency (including answering who the best eCommerce agencies are) by their size and revenue. My goal was to build a $10 million eCommerce marketing agency — and build it fast. How Can We Become One of the Best eCommerce Agencies?

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How to Start an Ecommerce Business


billion people shopped online, and today, with the variety of marketplaces and free tools available, it’s easier than ever to start your own ecommerce business and get in on the online shopping action. Research domains and social sites. Market Your Ecommerce Business. Get Social.

Ecommerce Statistics

Ecommerce Platforms

Looking for some solid data on eCommerce, CRO, social media, and automation? Ecommerce sales account for just 8% of total retail sales in the U.S. B2B ecommerce sales are expected to outgrow B2C sales, reaching 6.7 Total average ecommerce spend per customer over the course of the year is estimated to be $1,800 in the US and 1,600 in the UK. Average ecommerce conversion rates vary from 3% to 4%. Wondering if SEO can still help?

eCommerce Metric Benchmarks: How to Analyze Your Online Store’s KPIs

Inflow Insights

Identifying your key “marketing levers” is an approach every eCommerce business can pursue. We’ve seen several eCommerce marketing articles that recommend dozens of “key” performance indicators at once. How to Analyze Your eCommerce KPI’s. Search Engine Optimization (SEO).

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The Right SEO Strategy to Boost Your Shopify Sales

VTNS Solutions

Simple answer, search engine optimization, or SEO for short. SEO is a cost-effective marketing strategy designed to help you improve web traffic to your store and build awareness for your business. Not only that, but SEO also helps you boost online presence, visibility and credibility for your e-commerce store. That being said, here’s how the right SEO strategy can boost your Shopify sales. Keywords are an integral part of any SEO strategy. Technical SEO.

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ROI Revolution Summit 2018 Speaker Spotlight: Part 1

ROI Revolution

Fueling Ecommerce Growth and Culture with Sylvane Marketing Director, Ryan Dobrin. We recently had the pleasure of sitting down with Ryan to discuss today’s ecommerce landscape and the ways he manages to keep ahead of the curve.

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ROI Revolution Summit 2018 Speaker Spotlight: Part 2

ROI Revolution

Our lineup includes a number of savvy industry veterans and their expert insights are sure to provide you with answers to the questions that you — as a retail, brand, or ecommerce executive — likely struggle with on a daily basis.

Beyond Words: How to Do eCommerce Content Marketing Successfully


Content marketing isn’t the first strategy that most eCommerce marketers turn to when trying to drive traffic to their stores. Google Shopping and social media ads usually take precedence. He was then able to transition the blog into a tea-focused eCommerce store.