Segmenting and Personalizing the B2B Ecommerce Experience
Blue Acorn
SEPTEMBER 13, 2017
A B2B ecommerce site without either isn’t much better than a digital catalog and an EDI. This isn’t a fiction-writing seminar. They watch for behaviors and collect demographic information, then address customers with relevant product offers and content as a salesperson would. If you can’t reduce it down, ease up on specificity.
60 
Let's personalize your content