Fri.May 24, 2019

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Digital Acceleration Is At Cross Roads – Modernize Everything Or Die

Forrester eCommerce

Have you experienced or heard of anything similar to these anecdotes? “Tesla can’t figure out how to manage its glass inventory and replacements” or “I was abroad and had to give Uber my credit card number again!” or “My banking mobile app is not approving my online train ticket that was purchased on the web […].

Banking 402
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Customer Loyalty Blockchain: Ecommerce Shops Take Advantage of Blockchain Rewards Programs

BigCommerce

Retailers and ecommerce sellers can’t underestimate the value of a loyal customer.

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Why Sizmek’s Ad Server Shouldn’t End Up With Amazon

Forrester eCommerce

Ad serving… sounds boring right? And on its face, it is. Ad servers are the pipes of digital advertising – they (virtually) move content or ad creatives into empty slots on publisher’s pages, and then keep track of how many times they did it. So, it’s no wonder the ad serving market is seen by […].

Marketing 380
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Three Red Flags That Your App Is Failing You

RTP blog

By Antony Edwards, Eggplant Every day seems to bring another headline about a web site being down or an app being unavailable — from Instagram to J.Crew to Walmart, it’s clear brands are failing their customers. Rather than waiting for an outage — and the accompanying social media backlash from infuriated customers and potential loss of revenue — retailers must understand the warning signs that their app is a problem and make the necessary adjustments before it ends up in the ER.

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Get MACH Ready: Preparing Your Business for Digital Transformation

Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.

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Make addressing emerging market challenges a priority for your tech-driven innovation efforts

Forrester eCommerce

If your firm strives to be Customer Obsessed then a key focus should be on addressing emerging customer needs and challenges. Sadly, where and how they can live is rising fast as a global concern. As noted in my new Forrester report on the importance and impact of Moonshot innovations, I mentioned that part of […].

Marketing 314
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The Best Time to Send Emails (Omnisend Research 2019)

Omnisend

This topic is NOT about the best time to send emails in general. It’s about the best time to send newsletter campaigns. The ones that retailers send to their customers promoting their apparel, books, small electronic devices, etc. Every year, the Omnisend team does research on client metrics and shares the newest findings. This time, Read more The post The Best Time to Send Emails (Omnisend Research 2019) appeared first on Ecommerce Marketing Automation | Omnisend.

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SEO recommendations [infographic]

GetElastic

Optimizing your website for search engine while ensuring it is convenient for users is the key to a successful SEO strategy. Easier said than done, right? Especially, considering the fact that Google makes updates on a regular basis, while mobile and stationary devices change unrecognizably each year. With such a rapid movement, marketers experience real challenges when trying to plan their strategies.

SEO 135
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Katana Software Review: The Ultimate Guide

Ecommerce Platforms

Do you ever struggle with order fulfillment ? Maybe, you experience some mishaps while trying to reach your business goals. The Katana software promises to make it right by use of its crafty dashboard. In the general run of things, we all need to be worldly-wise precisely when we deal with order management. You just don't jump in without a clear depiction of the entire business operations.

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9 Ideas for How to Upsell Your Customers and Increase Sales

SellBrite

As an e-commerce seller, you’re in business to grow your customer base and increase sales. To do this, you have to reach as many people as possible by way of advertising, promotions, and offers. These are all effective ways to grow your business but another worthwhile option is figuring out how to upsell your customers. Upselling is a sales strategy used to convince customers to buy more products — usually at a higher price point.

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How to Balance Personal Customer Service and Automation for Maximum Impact

Kibo

Personal customer service is a crucial brand differentiator, but the growing use of […]. The post How to Balance Personal Customer Service and Automation for Maximum Impact appeared first on The Omni Channel.

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The Future of Multi-Vendor Commerce

In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.

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Talking WordPress, WooCommerce & Events with Chris Lema

eCommerceFuel

Today Chris Lema, vice president of LiquidWeb , joins the show to discuss all things WordPress and WooCommerce. With 20 years of consistent success, Chris has a lot of information to share with us about how to successfully set up an event. We’ll talk about public speaking and how people can improve their ability to effectively hold a room. Listen in to find out if it’s worth spending the extra money on premium plug-ins for your website and Chris’ tips for using your insecurities to propel you f