Fri.Apr 10, 2020

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Navigate To The New Norm: Insights From Forrester’s Consumer + COVID-19 Research

Forrester eCommerce

As COVID-19 wreaks havoc, businesses are forced to make tough decisions about how to operate in the current chaos and how to prepare for a wildly uncertain future. Without a template to follow, leaders must forge ahead by keeping a laser-sharp focus on their consumers’ attitudes, expectations, and behaviors. At Forrester, we’re harnessing our multimethodological […].

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Nathan Latka podcast: Seize the B2B investment opportunity

Omniconvert

In this week’s episode of Growth Interviews, we invite you to join our podcast conversation with Nathan Latka, a serial. The post Nathan Latka podcast: Seize the B2B investment opportunity appeared first on ECOMMERCE GROWTH Blog.

B2B 131
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In A Time Of Crisis, Can Digital Technology Save Globalization?

Forrester eCommerce

Ever since I picked up a copy of Thomas Friedman’s The Lexus and the Olive Tree nearly 20 years ago, I’ve been convinced that globalization is here to stay. But the idea has been under fire recently, blamed for everything from job loss to income inequality to immigration — a backlash that has flared up […].

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FBA Alternative for Your Amazon Items

SellBrite

FBA is restricting non-essential product inbounds and Prime deliveries , meaning you need an FBA alternative for your Amazon items if you want to continue selling through the coronavirus pandemic. We’re here to explain FBM and how viable it is as an alternative for FBA. We’ll go over what has happened with FBA, common FBM questions, and how to get started.

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Get MACH Ready: Preparing Your Business for Digital Transformation

Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.

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The Insights Beat: Spring Has Sprung — Get Your Data And Analytics Tools In Order

Forrester eCommerce

The time of year has finally arrived when the sun lingers on the horizon longer and longer, life creeps back into the trees, and weather forecasts look much more favorable. But this normally welcome period of seasonal change coincides with unprecedented change in how we are forced to conduct business. In the midst of the […].

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Managing Google Ads Effectively During COVID-19

Store Growers

Live call notes. Worksheet: [link]. Industry stats: [link]. [link]. [link]. The post Managing Google Ads Effectively During COVID-19 appeared first on Store Growers.

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New Research: What Consumers Hardest Hit by the Pandemic Want from Brands

SheerID

Medical workers and seniors are among those most impacted by the coronavirus. Learn what they want from brands and how they’ll respond if brands deliver it.

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Salesforce for Nonprofits Guide

Onilab User Guides

Over 30k not-for-profit businesses around the world are already utilizing the capabilities of Salesforce for successfully setting their missions into motion, and their number only continues to grow. Salesforce software for nonprofits is perfect for catering to the needs of the company at a full-circle extent by connecting people, structuring processes, making it simpler for everyone to perform, and as a result, helping the organization to grow and do more good.

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5 Steps to Ensure the Success of Your Personalized Offer

SheerID

Learn how Targus earned triple-digit growth in revenue and orders by digitally verifying its personalized offers and marketing them aggressively.

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How Brands Are Engaging Customers During Coronavirus

Teamwork Retail

Teamwork’s partner, Endear , recently had a surge in usage and engagement, and that is largely due to brands & retailers who count on us to supplement their traditional digital marketing efforts with more personalized, curated messaging. We also know this is a time when many companies are looking for inspirational ideas around how to keep up customer engagement, especially with the big question mark around how long COVID-19 will keep us indoors.

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The Future of Multi-Vendor Commerce

In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.

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Six Ways to Boost Ecommerce Conversion

Heartland

One silver lining of the current pandemic is the push it has given many retailers to take their brick & mortar business online for the first time, as well as prompt current online sellers to begin thinking more critically about their ecommerce operations. And while launching your online store is a great accomplishment in itself, its success should be measured by not only gross sales, but conversion: the percentage of site visitors who make a purchase within a set time.

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How Brands Are Engaging Customers During Coronavirus

Teamwork Retail

Teamwork’s partner, Endear , recently had a surge in usage and engagement, and that is largely due to brands & retailers who count on us to supplement their traditional digital marketing efforts with more personalized, curated messaging. We also know this is a time when many companies are looking for inspirational ideas around how to keep up customer engagement, especially with the big question mark around how long COVID-19 will keep us indoors.

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Deciphering Paid Traffic Right Now

eCommerceFuel

I’m joined by Taylor Holiday to discuss the strange things happening with paid traffic in our current environment. Traffic is relatively cheap but with plunging conversion rates is it actually a good time to double down on your ad spend? We also discuss the encouraging top-line revenue trends we’ve seen over the last few weeks. Subscribe: iTunes | Stitcher.

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3 tips to make working from home work

PERQ

The lines between work, school and home have grown closer for much of the workforce. Balancing all three is no easy task. You now have to face many distractions on a day-to-day basis that aren’t present in an office setting: children or spouses working. The post 3 tips to make working from home work appeared first on PERQ.

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Forrester Report: Demystifying The Technical Functions of POS Solutions

Understanding the intricate world of Point-of-Sale (POS) technology is a common challenge for tech buyers. When it comes to defining the functions of Point-of-Sale systems, the communications have yet to be standardized–—until now. Forrester’s new report, Demystifying The Technical Functions of POS Solutions, breaks through the noise and provides business leaders with the information and tools they need to evaluate the features of POS systems.

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Six Ways to Boost Ecommerce Conversion

Heartland

One silver lining of the current pandemic is the push it has given many retailers to take their brick & mortar business online for the first time, as well as prompt current online sellers to begin thinking more critically about their ecommerce operations. And while launching your online store is a great accomplishment in itself, its success should be measured by not only gross sales, but conversion: the percentage of site visitors who make a purchase within a set time.

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Can Retailers Win With the Right eCommerce Shipping Strategy?

Wiser

How often have you shopped online recently? Given the challenges presented by COVID-19, specifically for retailers, it’s not surprising that more people are shopping online than before. For many, this is the best option in a tough situation. That got us wondering how the everyday consumer approached eCommerce during this time. Specifically, we wanted to know about eCommerce shipping—how important was it?