Thu.Nov 07, 2019

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Countdown to Cyber Five, Part 2: Which retailers will ‘sleigh’ this holiday season?

Profitero

With November upon us, holiday shopping will soon be kicking into high gear. In our previous edition of Countdown to Cyber Five , we shared that almost half (45%) of U.S. shoppers had already started their holiday shopping by October, with another 27% set to start in November. Now the question becomes: Which retailers will find themselves on consumers’ “nice” lists this year?

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Marketing to Gen Z: Your Guide To Converting The Most Politically Active, Environmentally Conscious and Influencer-Driven Generation Yet

BigCommerce

As a younger Millennial, I’ll be honest — I thought I knew everything there was to know about Gen Z.

Marketing 319
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The Do's and Don'ts of Emotional Marketing

Smile.io

Emotional marketing is all the rage right now in the world of content marketing. But what exactly is it? Does posting a cute picture of a baby or puppy on your social media count? Or do you need an extensive omnichannel marketing strategy? The truth is, emotional marketing is all based on your customers’ needs and desires since they are the ones you are trying to create an emotional connection with.

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Forrester Publishes NPS Benchmarks For 260 Brands In 16 Industries

Forrester eCommerce

Forrester has been measuring Net Promoter Score (NPS)* for four years as a part of our annual CX Index survey. Because customer experience (CX) pros have been asking how their firm’s NPS compares to other firms’ scores and what “good” is, we decided to publish our NPS data for the first time. The data is […].

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Get MACH Ready: Preparing Your Business for Digital Transformation

Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.

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Holiday Sales Are Here — Are You Prepared for Them?

Sailthru

We’d say the holidays are right around the corner… but you know better. According to RetailMeNot, 70% of Prime Day shoppers were already buying gifts in July! While the holiday sales are already here, kicking off a busy season for marketers, Sailthru is here to help. We just presented our 2019 Holiday Readiness webinar to get you prepared for the busiest time of the retail year.

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G2 Reports Are In: It’s a High Performance Year at FastSpring

FastSpring

We are thrilled G2 recognized FastSpring as a High Performer in this year’s Fall 2019 Grid® Report for Ecommerce Platforms ! This is why we created a report that highlights some of the amazing things real FastSpring users shared about their experience. Highlights from the G2 Report. Along with a high overall satisfaction rating, some additional highlights from the report include: Our users on average go live five times faster than other ecommerce platforms.

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SheerID Recognized as One of North America’s Fastest-Growing Companies in Deloitte’s 2019 Technology Fast 500™

SheerID

The post SheerID Recognized as One of North America’s Fastest-Growing Companies in Deloitte’s 2019 Technology Fast 500™ appeared first on SheerID.

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How to Measure Workforce Productivity in Retail

retailnext

With digitization taking over and online shopping becoming more common throughout the U.S., it’s understandable that many retailers are prioritizing e-commerce in order to provide a smooth and streamlined online journey for their shoppers. But, brick-and-mortar stores still have a lot of life in them. According to the Accenture Global Consumer Shopping Survey , 60 percent of Americans still prefer to shop in-store, and while this is certainly a very positive statistic for retailers with a physic

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Inspiration Library – A searchable database of personalization examples

Dynamic Yield

Providing marketing inspiration through a comprehensive collection of personalization use cases deployed by real brands across the Dynamic Yield customer-base. The post Inspiration Library – A searchable database of personalization examples appeared first on Dynamic Yield.

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The Ones & Zeros of E-Commerce, Part II: The Importance of Data Quality

ChannelAdvisor

Data is a foundational concept in commerce. It is arguably the most critical topic related to success. This blog series covers the different types of data that exist, the importance of data quality and ways data is prepared and transferred in e-commerce today — so you can make appropriate plans or changes to your relationship with data to build a greater chance of success. ( Read Part I. ). — Consumers and business owners alike need to know and understand the impact data can have on our li

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The Future of Multi-Vendor Commerce

In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.

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How to Keep Generation Z Renters Engaged with Your Multifamily Property – The Bridge Podcast

PERQ

Want to better understand your Generation Z renters? This one’s for you. In episode 6, Andy and Fabian discuss up-and-coming industry trends with Paul Bergeron, Editor-in-Chief at UNITS Magazine. The increased availability of smartphones and social media has prompted gamification and content-based interactions to reign. The post How to Keep Generation Z Renters Engaged with Your Multifamily Property – The Bridge Podcast appeared first on PERQ.

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Dynamic Yield Introduces Industry’s First-Ever Personalization Inspiration Library

Dynamic Yield

Introducing a robust collection of over 80 inspiring examples of how leading brands in various industries have delivered high-yielding results across channels. The post Dynamic Yield Introduces Industry’s First-Ever Personalization Inspiration Library appeared first on Dynamic Yield.

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Win Buy Box, Maximize Profits with ChannelAdvisor Elevate for Amazon

ChannelAdvisor

ChannelAdvisor is excited to announce a new, standalone repricing and analytics solution designed to help elevate your Amazon business. ChannelAdvisor Elevate for Amazon harnesses the power of ChannelAdvisor’s repricing technology into an easy-to-use, standalone interface. . The new solution has been designed to help Amazon US sellers of all sizes and categories increase Buy Box attainment, maximize profits and keep ahead of the competition on Amazon.

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Using Lifecycle Personalization to Improve Lifetime Value and Cost of Acquisition

Optimizely

As a marketer, you directly influence two major measures of your brand’s success—LTV and CAC. You might even have the words customer acquisition costs and lifetime value ringing in your ears daily as you search for more efficient ways to convert customers and drive repeat purchasing. While there are many ways to approach increasing LTV and decreasing CAC, personalization should be in every marketer’s toolbox; specifically, personalizing marketing content and cadence to the customer’s order histo

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Forrester Report: Demystifying The Technical Functions of POS Solutions

Understanding the intricate world of Point-of-Sale (POS) technology is a common challenge for tech buyers. When it comes to defining the functions of Point-of-Sale systems, the communications have yet to be standardized–—until now. Forrester’s new report, Demystifying The Technical Functions of POS Solutions, breaks through the noise and provides business leaders with the information and tools they need to evaluate the features of POS systems.

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8 ways to digitally enable sales reps through B2B ecommerce [+ Infographic]

GetElastic

While many B2B sellers have embraced digital technology to serve customers better, most companies still drag their feet when it comes to digitally enabling field sales according to a recent study. Equipping sales with digital tools helps them do their job faster, serve accounts better and close more deals. Don’t miss these 8 digital tools that can help empower B2B salespeople (and scroll for an infographic at the end!).

B2B 142