Fri.Apr 02, 2021

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Don’t Let Pandemic-Driven Tech Decisions Impact Your Opportunity To Be Future Fit

Forrester eCommerce

After a period of scrambling many technology leaders are looking to get their technology strategy back on track. Here's how you can do it.

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What is Demand Generation?

Kissmetrics

Marketing your business can feel like an uphill battle, but it all comes down to making your target audience care about what you’re selling. What’s the best way to do that? Shifting their perspective so they understand not just what you do, but what problem you solve. Help them recognize they need what you offer to create a demand for your products or services.

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How Innovation Can Make Your Firm More Resilient

Forrester eCommerce

The firms that prove most resilient have innovation processes built into their culture and leverage adaptive technology platforms. Learn how you can do this at your firm.

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Post-COVID Consumer Priorities: Personal Budgets, Brands’ Social Responsibility

Retail TouchPoints

As the world emerges from the COVID-19 crisis, consumers plan to fundamentally change how they spend money and live their lives. According to the sixth EY Future Consumer Index , people are more worried about their health, families and futures than they were in October 2020, when the last Index was published. Many expect life to get harder, not easier.

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Get MACH Ready: Preparing Your Business for Digital Transformation

Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.

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Build Better Help-Desk Chatbots

Forrester eCommerce

I like chatbots. I think they’re neat and hold immense promise. Unfortunately, most of the bots I’ve interacted with haven’t met the bar to be considered “useful.” In fact, I would say a majority of chatbot experiences that both myself and others have are quantifiably “bad,” impeding people from getting the help they need, yet […].

Other 352
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How to Run Sponsored App Ad Campaigns

Kissmetrics

You created an app. Now you just need to drive traffic to it. As a marketer or app creator, you might not know where to start to drive app downloads. It might not be as hard as you think. You can start gaining traffic through a sponsored app ad campaign. Wondering what a sponsored ad campaign is and how to run one effectively? Let’s cover what you need to do to get started and optimize your chances of success.

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Thrasio Completes $100 Million Funding Round, Hires JCPenney Exec as CFO

Retail TouchPoints

Leading Amazon rollup firm Thrasio has completed a $100 million Series C funding round, bringing the total raised since December 2020 to $1.35 billion. Additionally, Thrasio has hired former JCPenney CFO Bill Wafford to serve in the same role at the company. Thrasio is probably the best-known Amazon rollup firm , so-called because they “roll up” successful third-party Amazon sellers.

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How To Make Sense Of Consumer Behavior After The Pandemic

Forrester eCommerce

Here in New York City, COVID-19 vaccinations are opening to all residents ages 16 and up; the fluttering arrival of warmer weather and easing of restrictions are lifting spirits and drawing locals out to the parks and sidewalk restaurants. As the world gradually starts to recover, marketing leaders are asking a burning question: Are the […].

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Kroger Looks to Build on 2020 Growth by Accelerating Digital, ‘Leading with Fresh’

Retail TouchPoints

Kroger outlined plans to deliver total shareholder returns of 8% to 10% in 2021 at its virtual Investor Day, held March 31, 2021. Leadership pointed to two core areas for driving that growth: the fresh food segment and digital, which was described as “a growth engine” for the supermarket retailer, one of the nation’s biggest. . Chairman and CEO Rodney McMullen started the meeting by acknowledging two tragic events that had shaken the company in recent weeks — a shooting at a Roundy’s distributio

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Shopify Plus vs BigCommerce Enterprise (Apr 2021) – What is the Difference?

Ecommerce Platforms

There are plenty of digital tools online designed to help today’s entrepreneurs sell online. However, many of these solutions focus on companies of a certain size that are keen to grow. For companies who need advanced features from day one, it’s important to find an ecommerce platform with the right backend scalability. There are a handful of companies out there, from Magento, to Shopify that allow for a more enterprise-scale level of selling.

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The Future of Multi-Vendor Commerce

In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.

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Forbes: Harry’s Raises $155 Million, Plans to Invest in New Products and Acquisitions

Retail TouchPoints

Harry’s has raised $155 million in a Series E funding round led by Bain Capital and Macquarie Capital, valuing the company at $1.7 billion , according to Forbes. This puts the retailer’s value 25% higher than the price of the blocked $1.37 billion acquisition deal that Edgewell attempted in 2020, with the growth attributed to product diversification during the COVID-19 pandemic.

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[eCommerce Trends 2021] 6 Insights to Increase Sales and Customer Loyalty

lateshipment

Everybody loves memes… It really helps us take a breather from the pressures of work and cool off for a moment. And the best part, it’s a different joke that cracks us up every time! Every week there’s a new meme trending online – From Bernie Sanders to a ship stuck in the Suez Canal. eCommerce works exactly the same way. Now and then there come new trends that shape the industry for the future.

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J.Crew Senior Leadership Appointments Support Retailer’s Strategic Growth Plan

Retail TouchPoints

As part of its long-term strategic growth plan, J.Crew Group has appointed four experienced retail industry leaders to its senior management team: Jose Davila, Chief People Officer; Danielle Schmelkin, Chief Information Officer; Derek Yarbrough, Chief Marketing Officer; and Liz Hershfield, SVP Sustainability. These executives will be integral to accelerating J.Crew Group’s approach to building a digital-first, purpose-driven organization under its J.Crew , Madewell and J.Crew Factory brand

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Consumers experience long waits for appliance deliveries

RetailWire

The combination of higher consumer demand and supply chain backups is causing “a perfect storm” of appliance delivery delays, says sales professional James Kries. “Everyone’s staying home, remodeling homes,” said Mr. Kries. “The warehouses, the manufacturers aren’t up at full production. They’re operating at 50% staff.

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Forrester Report: Demystifying The Technical Functions of POS Solutions

Understanding the intricate world of Point-of-Sale (POS) technology is a common challenge for tech buyers. When it comes to defining the functions of Point-of-Sale systems, the communications have yet to be standardized–—until now. Forrester’s new report, Demystifying The Technical Functions of POS Solutions, breaks through the noise and provides business leaders with the information and tools they need to evaluate the features of POS systems.

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AdaptML

Dynamic Yield

Human-like recommendations A self-training deep learning system that adapts the digital experience individually to each user by extrapolating buying intent from customer data and predicting products they may be interested in. Scroll down Overview Recommendations Rankings Talk to sales Personalize using predictive and deep learning models on web, in emails, and via mobile apps Replicate […].

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Macerich mall to be converted to housing community

RetailWire

A possible indication of what may become of many of the nation’s struggling malls is mall developer Macerich’s sale of its Phoenix’s Paradise Valley Mall to a joint venture that plans to create a planned mini-community on the property. Some retail shops, as well as office space, will be incorporated into the community, which will span the original mall’s 92 acres.

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Creative product descriptions

Shopping Signals

– Product Descriptions – Are you still using product descriptions that are copied directly from your supplier? If so, you are KILLING your chances of converting visitors into sales. It’s time to up your game and write great product descriptions! To do so, you just need a simple framework … Like this: Know who you’re selling to: Your product is not for everyone.

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Pre-pandemic, Amazon considered opening discount stores

RetailWire

Sources said to be close to the discussions told Bloomberg that Amazon had been developing plans to open a chain of discount stores with the aim of clearing out hard-to-move inventory from its warehouses, but apparently postponed or abandoned it once the pandemic took hold. According to the report, Amazon was interested in merchandising discounted home goods, electronics and other relatively small-footprint items in the physical stores, and had dismissed the idea of selling apparel because stock

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How Retailers Are Transforming Customer Experiences with Data & AI

Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and Guest Speaker Sucharita Kodali

Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.

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Best Practices For Choosing Ecommerce Domain Names for Shopify

AcquireConvert

This easy-to-use ecommerce platform has made setting up and running an online store accessible to several aspiring entrepreneurs all over the world. Even those with no website designing or coding experience can now become proud owners of an online store. Shopify provides all the templates, plug-ins, and other technical requirements that you need to set up an online shop in no time.

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Alabama ‘going full guns’ in response to talk of new legislation

RetailWire

As has been the pattern in recent years, when highly publicized mass shootings prompt calls for stricter gun regulations, gun sales boom, as evident in the heightened activity at gun shops in Alabama. “I think [Biden’s statement] is causing a surge in sales again, just like it did under the Obama administration,” said Randall Murphree of Murphree’s Gun Shop in Oneonta, AL.

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Reeling in a New Generation of Renters

PERQ

Generation Z, Zoomers, or just Gen Z aren’t just teenagers on TikTok. The oldest of Gen Z are in their early to mid 20’s. They are at the age where they are renting on their own — whether it’s in their college town or in the city they move to for their first jobs. What do we know about this generation and how can your multifamily community attract them to your property?

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Mississippi liquor store owners puzzled by new delivery law

RetailWire

Earlier this week, Mississippi lawmakers passed H.B. 1135, allowing home delivery by licensed package store retailers. That might seem to be a win for store owners, but many are not yet sure, considering the additional costs involved. “In Mississippi, there’s a liquor store on every corner,” Scott Jackson, owner of Colony Wine Market, told WLOX. “We have the highest liquor store density in the south eastern United States, so it’s very convenient already for everyone.

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The B2B Digital Commerce Playbook for Manufacturers

In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.

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How to Create Evergreen Content Right From the Start

Kissmetrics

Evergreen content engages and educates readers for longer without a huge amount of effort. Once you master the art of writing “timeless” content, you can ensure your articles, e-books, and tutorials stay relevant for years to come. Below, I’m going to show you exactly why evergreen content should be part of every marketer’s content strategy, and I’ll explain how to craft your own timeless pieces.

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Focusing on global food trends can work even in suburban Tennessee

RetailWire

The proprietor of Maemax Market, a Filipino grocery store in La Vergne, TN (outside of Nashville), works hard to source items from his native Philippines, knowing that his customers will drive from all over the region to find a taste of home. Middle Tennessee has a good number of food stores catering to international tastes, echoing a national trend in globally-sourced grocery items, which is reportedly growing much faster than the general supermarket industry.

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Can Modern CRM be the Lifeline Retail is Looking for?

Retail TouchPoints

In a reversal of the traditional paradigm, today’s consumer expects brand loyalty to be reciprocal. They invest time as advocates of your brand, and in return they expect you to reward them with unique experiences that justify their commitment. This new dynamic requires a reimaging of the standard customer relationship management (CRM) software that retailers have typically used to offer customers a basic level of personalization.

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Apple closes stores again as third COVID-19 wave rolls through France

RetailWire

C’est dommage. Although store closures are still voluntary at this point, Apple has decided to shutter all of its stores in France as the nation prepares for a third country-wide lockdown. COVID-19 infections reportedly doubled between February and March in France. According to the new lockdown rules, residents are allowed to leave their homes to shop for essential supplies and to collect orders or deliveries.

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The Personalization Playbook: 2024 Strategies

Did you know—74% of IT leaders are looking to improve their tech stack to offer better personalization? It’s impossible to ignore the importance of personalization, but it comes with challenges. How do you do it with a tight budget? What about customer privacy and the use of data? The Personalization Playbook is packed with research and insights from Orium, Talon.One, and Bloomreach and gives IT leaders answers to these tough questions, helping them shape 2024 strategies for personalization.

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Buying and Transforming Underperforming Stores

eCommerceFuel

If you are an entrepreneur, you have probably come across a business being sold so cheaply that you considered purchasing it. However, being business savvy enough to differentiate between fantastic buying opportunities and energy-destroying lemons can be very tricky. So in this episode, we have Brian Lejeune and Janine Do, owners of VirginiaBoysKitchens.com , joining the show to discuss how they purchased a business that had not made a profit in over half a decade and turned it into a profitable

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Facebook wins Supreme Court decision on automated text alerts

RetailWire

Facebook took a complaint that its text alerts, designed to notify users of suspicious logins, should be classified as illegal robo-calls all the way to the Supreme Court and came away with a victory. Referring to the 1991 Telephone Consumer Protection Act (TCPA), the court in a unanimous decision concluded that an illegal robo-dialing system “must use a random or sequential number generator,” and that the definition “excludes equipment like Facebook’s login notification system, which does not u