Thu.Mar 07, 2019

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Guest Blog – Reading Your Customers’ Signals at Every Step of the Customer Journey

Fastr

Rick Kenney Zaius Vice President of Industry Strategy You’ve probably been there before. They’re just not that into you. “What could I […]. The post Guest Blog – Reading Your Customers’ Signals at Every Step of the Customer Journey appeared first on Zmags.

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The Land Down Under Ups Their Omnichannel Game

OrderDynamics

The Land Down Under Ups Their Omnichannel Game. The Omni-2000 research looked at over 2000 global retail websites to discover the shopper’s view of omnichannel offerings. The global report examined the state of omnichannel capabilities across the world. With the country reports you get a targeted view of how each country is fairing in modern retail.

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Making Sense of Amazon’s New Restrictions for Wholesalers in Vendor Central

ChannelAdvisor

Amazon made waves across the e-commerce industry this week after news emerged that it changed certain policies regarding manufacturers and how they can sell products to and through the retail giant. In short, many wholesale vendors were encouraged by Amazon this week to start selling direct to consumers via Seller Central while other vendors were encouraged to drop their direct-to-consumer operations altogether.

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We Should Chat About WeChat And Why Facebook Wants In

Forrester eCommerce

For years, I’ve maintained that Mark Zuckerberg, CEO of Facebook Inc., has had his eye on a singular goal: becoming the global version of China’s WeChat. WeChat is China’s most popular messaging app with 1 billion monthly users. China’s population is 1.4 billion people, which means approximately 2 in 3 Chinese are on WeChat. But WeChat […].

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Get MACH Ready: Preparing Your Business for Digital Transformation

Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.

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Every Marketer Must Become a Cutting Edge Technologist

Optimizely

When you think of your role as a B2C marketer, does “technologist” immediately come to mind as a description? If it doesn’t, it should. You spend a lot of time evaluating, using, and optimizing your marketing tech stack all while staying up on the latest trends in the industry. These days it’s easy to feel a bit too reliant on your marketing technology.

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Uncovering 2020 Digital Experience Priorities: It’s That (survey) Time of Year!

Forrester eCommerce

This week we launched our annual panel survey on Digital Experience (DX) priorities, challenges and strategies. If you’re a leader, decision-maker, or influencer of your enterprise DX strategy, we’d love to have your input: [link] take the survey?

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Data And Analytics Leaders, We Need You!

Forrester eCommerce

How do you create an insights-driven organization? One way is leadership. And we’d like to hear about yours. Today, half of the respondents in Forrester’s Business Technographics® survey data report that their organizations have a chief data officer (CDO). A similar number report having a chief analytics officer (CAO). Many firms without these insights leaders […].

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Refersion Review: Is it The Best Affiliate Marketing Software?

Ecommerce Platforms

This Refersion review explores its unique features and different pricing structures. On top of this, it will also cover the users who are likely to benefit the most from using this platform. For online business owners, it’s hard to ignore the power of affiliate marketing. Research shows an increase of 6.8 billion in U.S affiliate spending by 2020. Sounds impressive, right?

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Goliath’s Challenge: DTC Startups Get Personal

Forrester eCommerce

In this battle between direct-to-consumer (DTC) startups — cast as the proverbial David — and their large, established brand opponents, victory is not about size or stature; it’s about skillful weaponry. In fact, if one looks at DTC startups’ long-term growth numbers, a scorecard tally suggests that today’s Goliaths will continue to dominate consumer retail […].

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5 Mobile Checkout Experience Optimizations

ecomdash

With more online shoppers using mobile devices to buy from their favorite brands, ecommerce retailers must keep up with technology on their websites. Your customers have the expectation that making purchases with a smartphone or tablet will be as easy as doing so on a laptop or desktop. You must improve your checkout process to create a positive customer experience no matter the device your potential shopper is on.

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The Future of Multi-Vendor Commerce

In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.

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5 ways Amazon throws a monkey wrench into Home Improvement brand strategies

Profitero

Part 2 of a 3-part series on Accelerating Growth Online: Tools & Home Improvement. The online shift is happening — and fast — for the home improvement industry, as discussed in Part 1 of this series. Therefore, it’s imperative that Tools & Home Improvement brands follow suit and figure out how to accelerate sales online, and more specifically on Amazon.

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eBay Suspension: what causes it and how to recover

Frooition

eBay suspension is every seller’s worst nightmare. Suddenly locked out of a marketplace with 180 million active buyers, results can be devastating. Especially for a business still building itself online. So how can an honest, law-abiding eBay seller avoid suspension? Certainly, prevention is better than cure. That is to say, the best way to avoid suspension is to learn what eBay frowns upon and, well, don’t do it.

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Product Photography Tips: Selling More with Better Photos

Prisync

Product Photography Tips: Selling More with Better Photos A picture tells a thousand words, right? Now you want those words to be positive and encourage someone to hit purchase. But if your product photography is poor, you’ll find your sales plummet. And you don’t want that. So in this post, we’re going walk you through.

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Authorize.net Direct Post Will Stop Working in Magento Unless You Patch It

Onilab User Guides

Some of you know, some of you don’t, but Authorize.net team has been hard at work overhauling their payment API system in order to move to better and more consistent tech. When previously Magento developers had to deal with completely divided, all-over-the-place APIs for each integration method, soon Authorize will offer everyone a brand new, consistent API set.

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Forrester Report: Demystifying The Technical Functions of POS Solutions

Understanding the intricate world of Point-of-Sale (POS) technology is a common challenge for tech buyers. When it comes to defining the functions of Point-of-Sale systems, the communications have yet to be standardized–—until now. Forrester’s new report, Demystifying The Technical Functions of POS Solutions, breaks through the noise and provides business leaders with the information and tools they need to evaluate the features of POS systems.

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How to Hypertarget Your Online Audience

Powerinbox

You can’t be everything to everyone, but you can make a big impact on a very specific type of person. The key to maximizing your marketing resources and efficiently monetizing your audience is learning how to hypertarget your campaigns to reach the right people. Instead of wasting your ad spend talking to consumers for whom your product or service is irrelevant, use people-based data to inform your efforts and watch your ROI surge.

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Thoughts from Berlin on International Women’s Day #BalanceForBetter

ChannelAdvisor

Blog post by Tomke Bruns, ChannelAdvisor Client Strategy Associate, Berlin, on behalf of ChannelAdvisor’s Women’s Group. “The International Women’s Day was the most impactful demonstration for the voting right for women in the history of feminism.” — Clara Zetkin, 1911. Today is International Women’s Day! It’s a day of celebration and to be thankful for how far we have come toward equality for women.

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