Thu.Mar 07, 2019

Guest Blog – Reading Your Customers’ Signals at Every Step of the Customer Journey

Zmags

Rick Kenney Zaius Vice President of Industry Strategy You’ve probably been there before. They’re just not that into you. What could I […]. The post Guest Blog – Reading Your Customers’ Signals at Every Step of the Customer Journey appeared first on Zmags. Ecommerce Best Practices content & commerce customer engagement

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The Land Down Under Ups Their Omnichannel Game

OrderDynamics

The Land Down Under Ups Their Omnichannel Game. The Omni-2000 research looked at over 2000 global retail websites to discover the shopper’s view of omnichannel offerings. The global report examined the state of omnichannel capabilities across the world.

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Making Sense of Amazon’s New Restrictions for Wholesalers in Vendor Central

ChannelAdvisor

Amazon made waves across the e-commerce industry this week after news emerged that it changed certain policies regarding manufacturers and how they can sell products to and through the retail giant. In short, many wholesale vendors were encouraged by Amazon this week to start selling direct to consumers via Seller Central while other vendors were encouraged to drop their direct-to-consumer operations altogether. Here’s how it started.

Data And Analytics Leaders, We Need You!

Forrester eCommerce

How do you create an insights-driven organization? One way is leadership. And we’d like to hear about yours. Today, half of the respondents in Forrester’s Business Technographics® survey data report that their organizations have a chief data officer (CDO).

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Every Marketer Must Become a Cutting Edge Technologist

Zaius

When you think of your role as a B2C marketer, does “technologist” immediately come to mind as a description? If it doesn’t, it should. You spend a lot of time evaluating, using, and optimizing your marketing tech stack all while staying up on the latest trends in the industry.

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Uncovering 2020 Digital Experience Priorities: It’s That (survey) Time of Year!

Forrester eCommerce

This week we launched our annual panel survey on Digital Experience (DX) priorities, challenges and strategies. If you’re a leader, decision-maker, or influencer of your enterprise DX strategy, we’d love to have your input: [link] take the survey?

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More Trending

We Should Chat About WeChat And Why Facebook Wants In

Forrester eCommerce

For years, I’ve maintained that Mark Zuckerberg, CEO of Facebook Inc., has had his eye on a singular goal: becoming the global version of China’s WeChat. WeChat is China’s most popular messaging app with 1 billion monthly users. China’s population is 1.4

Physical Retail Is Not Dead Yet!

Bryan Eisenberg

Amazon almost killed Best Buy. Then Best Buy learned to Be a little more Like Amazon and it is doing great. You too can Be Like Amazon while not being like Amazon. Any business, retail or services, online or brick and mortar can learn from these principles.

Goliath’s Challenge: DTC Startups Get Personal

Forrester eCommerce

In this battle between direct-to-consumer (DTC) startups — cast as the proverbial David — and their large, established brand opponents, victory is not about size or stature; it’s about skillful weaponry.

Thoughts from Berlin on International Women’s Day #BalanceForBetter

ChannelAdvisor

Blog post by Tomke Bruns, ChannelAdvisor Client Strategy Associate, Berlin, on behalf of ChannelAdvisor’s Women’s Group. The International Women’s Day was the most impactful demonstration for the voting right for women in the history of feminism.” — Clara Zetkin, 1911.

Product Photography Tips: Selling More with Better Photos

Prisync

Product Photography Tips: Selling More with Better Photos A picture tells a thousand words, right? Now you want those words to be positive and encourage someone to hit purchase. But if your product photography is poor, you’ll find your sales plummet. And you don’t want that.

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eBay Suspension: what causes it and how to recover

Frooition

eBay suspension is every seller’s worst nightmare. Suddenly locked out of a marketplace with 180 million active buyers, results can be devastating. Especially for a business still building itself online. So how can an honest, law-abiding eBay seller avoid suspension?

5 ways Amazon throws a monkey wrench into Home Improvement brand strategies

Profitero

Part 2 of a 3-part series on Accelerating Growth Online: Tools & Home Improvement. The online shift is happening — and fast — for the home improvement industry, as discussed in Part 1 of this series.

How to Hypertarget Your Online Audience

Powerinbox

You can’t be everything to everyone, but you can make a big impact on a very specific type of person. The key to maximizing your marketing resources and efficiently monetizing your audience is learning how to hypertarget your campaigns to reach the right people.

Authorize.net Direct Post Will Stop Working in Magento Unless You Patch It

Onilab User Guides

Some of you know, some of you don’t, but Authorize.net team has been hard at work overhauling their payment API system in order to move to better and more consistent tech.