Thu.Sep 26, 2019

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What is Green Monday?

ecomdash

We’ve outlined what Green Monday is and all you need to know about one of the biggest online shopping days of the year below. The post What is Green Monday? appeared first on Ecomdash.

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Magento E-mail Marketing: Tips For Increasing Your Sales Revenue

Prisync

If you want to know a series of Magento email marketing tips, you’ve come to the right place. Now that you’ve got your Magento store up and running and chosen a good selection of Magento extensions to improve the way your store runs, it’s time to start thinking about how you’ll communicate with your customers.

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Amazon Sucks at Offsite Personalization and That’s Great for Other Retailers

Sailthru

Retailers are outpacing Amazon at personalization. The retail giant lags many competitor brands on both mobile and email, and that’s great news for any retail brand looking to differentiate with consumers. Amazon has always been, and still is, a leader in onsite personalization , but it doesn’t display the same dazzling customer attention offsite. Amazon may not be good at personalization offsite because it doesn’t have to be.

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Financial Service Firms Need To Stop Thinking Like Retailers On Personalization

Forrester eCommerce

Many financial services firms say that they are already delivering on personalization and view improving their personalization capabilities and technology further as a top priority. But financial services companies’ current personalization efforts are nowhere near the level necessary to engage increasingly demanding customers. And most are thinking like retailers when it comes to personalization — […].

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Get MACH Ready: Preparing Your Business for Digital Transformation

Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.

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30 B2B ecommerce experts to follow

GetElastic

After extensive research and interviews, the team at Get Elastic is presenting a list of 30 industry movers and shakers in B2B ecommerce. These hardworking and thought-provoking individuals are known among their peers and commerce community as experts in digital strategy and building digital-first B2B enterprises. We’re following them and we think you should be too.

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Three Critical Metrics You Should Expect From A Vulnerability Risk Management Solution

Forrester eCommerce

Many vulnerability risk management (VRM) solutions are limited and fail to provide meaningful metrics about the health of your VRM program. One example is the use of counting metrics such as the number of vulnerabilities identified in your organization. Counting stats don’t have any real value because they fail to provide context. These vulnerabilities could […].

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Run Your Business At The Speed Of Thought

Forrester eCommerce

Whether you model your data and analytics practice around an insights-driven strategy or are transitioning your business to run on algorithms, these visions have greater implications than our technology heritage has prepared us for. The factory model for assembly line delivery assumed machines don’t think. And, process optimization had the effect of turning humans into […].

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Cryptocurrency and its global acceptance [infographic]

GetElastic

Most people have heard of the term cryptocurrency and know that Bitcoin is one, but most people don’t know what it really is. Cryptocurrency is a decentralized virtual currency that can also be thought of as programmable money. Bitcoin and cryptocurrency cannot be used interchangeably as the former is just one of the many cryptocurrencies out there which happens to be the most popular one, just how we often use the word “TiVo” instead of a digital video recorder or “iPhone” instead of a smartpho

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The Be-Here-Now Phone: A Conversation With Light CEO Kaiwei Tang

Forrester eCommerce

Does time spent on your smartphone sometimes feel like it’s pulling you away from real life? And is the pull hard to resist? There’s a reason it feels that way. Some apps help you, some apps hook you There are well-established and very effective design patterns for driving app users to engage in repetitive behaviors […].

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How Upselling Techniques Increase Revenue Without Acquiring New Customers?

MakeWebBetter

Are you generating a filthy amount of money or trying to revive your almost dead return? There are some upselling techniques that’ll help you in both conditions to increase your revenue. But it depends on what your business objectives are? Are you focusing on customer acquisition or trying to improve the customer experience of the […]. The post How Upselling Techniques Increase Revenue Without Acquiring New Customers?

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The Future of Multi-Vendor Commerce

In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.

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Brian Green: Innovate around the experience and the customer journey as the speed of innovation is the speed of differentiation

Omniconvert

Welcome to Growth Interviews, the fun, stimulating and engaging series of conversations driven by digital business growth. Our mission is to provide insights and ideas from world-class professionals on the topic of growth and to cut through the noise of so-called marketing tips and tricks, revealing the money-making strategies behind e-commerce. Each episode is an intriguing challenge involving an insightful expert who reveals… The post Brian Green: Innovate around the experience and the c

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Employee Spotlight: Lisi Zhu, A Passionate UX Designer and Exquisite Chef

FastSpring

FastSpring’s Employee Spotlight is a Q&A series that features the hardworking, intelligent, and fun people that make FastSpring great. Get to know the fantastic team behind the ecommerce platform! In this post, we’re featuring our Engineering Manager, Lisi Zhu: Q: What is your role at FastSpring? A: I am the user experience designer for the product team at FastSpring.

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Using Personalization to Convert Social Media Shoppers

UpSellIt

The Rapid Rise of Social Shopping. Social media platforms like Instagram and Facebook have become a key part of many digital marketing strategies, and it’s not hard to see why. Facebook alone has 2.4 billion+ active monthly users. While organic posts and social media placements can be an effective way to drive traffic, converting social media shoppers is often a different story. 96% of Facebook users regularly access their account through their phone.

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Social Media Objectives You Should Fix For Your Business This Festive Season

MakeWebBetter

The festive season is about to arrive and fill our lives with colors. Well, as a social marketer, your aim is to increase your business results. For this, you must be implementing various methods and techniques in your social media marketing strategy. But, all your social media marketing efforts will go in vain, if you […]. The post Social Media Objectives You Should Fix For Your Business This Festive Season appeared first on MakeWebBetter.

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Forrester Report: Demystifying The Technical Functions of POS Solutions

Understanding the intricate world of Point-of-Sale (POS) technology is a common challenge for tech buyers. When it comes to defining the functions of Point-of-Sale systems, the communications have yet to be standardized–—until now. Forrester’s new report, Demystifying The Technical Functions of POS Solutions, breaks through the noise and provides business leaders with the information and tools they need to evaluate the features of POS systems.

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Cart Abandonment Emails with Social Proof: 7 Tips to Turbo-Charge Your Conversions

Email Audience

Abandoned cart emails work. Few other marketing emails boast anywhere near the same open and conversion rates. Yet if you’re like most retailers, you probably aren’t fully capitalizing on the opportunity that abandoned cart emails present. Why? Because you’ve forgotten about social proof. More likely, you probably didn’t even think of it in the first place!

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Best Retail Marketing Tips for 2019

retailnext

No lines, lots of choices, affordable deals, shop anytime and anywhere – these are just some of the many reasons why 51 percent of Americans prefer to shop online. Needless to say, the online retail industry has gotten bigger. From $390 billion in 2016, total sales jumped to $453 billion in 2017. While it brings great opportunities for entrepreneurs, the stiff competition in the market, plus the enormous demand for high-quality service, make succeeding in this industry challenging too.

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Holiday Selling Secrets: Tips from ChannelAdvisor, ShipStation and Newegg

ChannelAdvisor

Looking for some guidance as you prepare for the peak holiday season? Here’s a tip: Think beyond Black Friday. With the explosive potential of each day from Thanksgiving through Cyber Monday, Black Friday is far from the only shopping holiday online sellers should prepare for. This was one of several key takeaways from our recent webinar: Discover E-Commerce’s Best-Kept Secrets for Q4.

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Kerel Cooper Q&A: The Hidden Power of Logged-In Media

Liveintent

The New York Post , Everyday Health , and PGA Tour are three very different publisher brands that create very different content, but they’re all successfully using email newsletters to achieve critical business goals. Representatives from the three companies discussed their efforts during a panel at the August 2019 AdMonsters Publisher Forum in Vancouver, British Columbia.

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How Retailers Are Transforming Customer Experiences with Data & AI

Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and Guest Speaker Sucharita Kodali

Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.

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Magento E-mail Marketing: Tips For Increasing Your Sales Revenue

Prisync

If you want to know a series of Magento email marketing tips, you’ve come to the right place. Now that you’ve got your Magento store up and running and chosen a good selection of Magento extensions to improve the way your store runs, it’s time to start thinking about how you’ll communicate with your customers.

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HOW THE CALIFORNIA CONSUMER PRIVACY ACT IS IMPACTING THE FUTURE OF RETAIL

PFS

On the heels of shifting consumer preferences, global policy changes and a steady flow of cyber-attacks, the state of California has put into motion the most comprehensive consumer data protection to date. The California Consumer Privacy Act (CCPA), which goes into effect January 1, 2020, has wide-ranging impacts stretching far beyond the state’s borders.

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Shopify Payments Review: The Most Elementary Alternative To 3rd Party Gateways

Ecommerce Platforms

Just like other cardinal sales channels, Shopify’s prevalence in the ecommerce retail sector can’t go unnoticed. If you catch sight of things at first hand, you must have realized that we do have lots of Shopify inclined posts. This includes a thoroughly researched review of Shopify's functionalities where you can find out what makes it one of the best ecommerce platforms.

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Here’s How to Build an Online Brand That Sells

Payoneer

The importance of building a brand in today’s eCommerce marketplace cannot be overstated. According to Anshuman Jain, Partner Manager at Shopify Gold, Indian brands, especially those related to local specialties (e.g., handmade products, apparel, spices) are appealing to different cultures and geographies. This is especially true when the brand takes the time to learn about their target customers and demographics. ?.

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The B2B Digital Commerce Playbook for Manufacturers

In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.