Thu.Sep 16, 2021

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18 Ways to Improve Your Organic Click-Through Rate (CTR)

Kissmetrics

Many times, marketers focus their SEO efforts entirely on discoverability. They want to tick that careful balance between keyword optimized and “ keyword stuffed ,” but here’s a secret: being on the first page of search engine results pages (SERPs) won’t do you any good if searchers aren’t interested in your content. Instead of focusing all your efforts on creating local SEO content to bag that top spot, you need to understand what turns searchers into readers, and readers into customers, throug

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Social Commerce: Retailers (and Platforms) Struggle to Catch up With Consumers’ Enthusiasm

Retail TouchPoints

Seemingly every day there’s another announcement about a new feature enabling purchases on one social platform or another. In the last two months alone, TikTok has rolled out dedicated “Shopping Tabs” for Shopify merchants, Twitter began a pilot of its “Shop Module,” and Pinterest made it possible for creators to “control the shopability of their content” by tagging products.

Consumer 312
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8 Must-Know SEO Best Practices For Developers

Kissmetrics

Web development and search engine optimization (SEO) become increasingly intertwined as search engines become more intelligent. Therefore, experts in both fields need to have a basic understanding of the other. Today, I’m speaking to web developers. While you can leave the nitty-gritty to the SEO experts, the best practices I’ll talk about in this piece could help you communicate with your team, raise your brand image, and provide better services to your customers.

SEO 294
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Walmart and Meredith Cook Up Wide-Ranging Shoppable Content Partnership

Retail TouchPoints

Walmart has teamed up with media company Meredith for a cross-platform partnership designed to help customers plan and prepare meals faster and more easily through AI-powered meal planning, shoppable recipes, visual search, chatbots and more. Under the new partnership, customers will be able to shop for Walmart products across content from Meredith’s portfolio of publications, including Allrecipes , Better Homes & Gardens , PARENTS , EatingWell and REAL SIMPLE.

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Get MACH Ready: Preparing Your Business for Digital Transformation

Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.

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Your People Are Your Most Important Technology Asset

Forrester eCommerce

If you're using emerging technology in the right way, it should unleash creativity in your organization. Find out how.

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Walmart Teams Up With Ford for its First Multi-City Autonomous Delivery Program

Retail TouchPoints

Walmart is partnering with Ford Motor Company and Argo AI to launch an autonomous vehicle delivery service in Miami, Austin, Texas and Washington, D.C. The effort, which utilizes Ford’s self-driving vehicle powered by the Argo AI Self-Driving System, will be Walmart’s first multi-city autonomous delivery collaboration in the U.S. Walmart customers will be able to place orders and have them autonomously delivered directly to their homes.

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New Research: How the Delta Turning Point is Affecting Customer Sentiment and Retail Behavior

Retail TouchPoints

Retailers and marketers who were looking forward to a “more-normal” summer and back-to-school season in 2021 quickly realized that the pandemic rollercoaster had other plans. In fact, the real takeaway from Resonate’s latest wave of its COVID-19 and Emerging Trends Consumer Study is this: Forget “normal.” If retailers and brands can’t monitor and adapt to the real-time impact of evolving news on consumer opinions and actions, they’re going to get left behind.

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The Top Ecommerce Trends for Electronics Brands | Salsify

Salsify

You might expect electronics brands to naturally align with ecommerce environments — after all, both are inherently digital. Traditionally, however, there’s been a disconnect between consumer electronic sales and agile online markets.

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Feedvisor Launches AI-Powered Amazon Optimization Platform

Retail TouchPoints

Optimization and intelligence platform Feedvisor has launched Feedvisor360, a tool designed to continuously optimize operations on Amazon in real time. The software aims to improve performance in advertising, pricing and inventory. The AI-powered platform is designed to give retailers a complete view of their entire operation, by continuously monitoring market dynamics and automatically identifying opportunities and implementing real-time integrated actions aimed at driving sales and profits.

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The hybrid customer experience may be the key to your eCommerce success

GetElastic

This post was originally published on March 11, 2019 and has been updated for accuracy and relevancy in the market. Why a Hybrid Customer Experience is Essential for Today’s Consumer. There are 2.14 billion digital shoppers today. Having an eCommerce strategy has become not just a nice-to-have, but a vital component of any business’s long-term success; And the recent expansion of IoT, proliferation of smart devices, global crises like COVID-19, and trending mobile apps like TikTok, have forced b

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The Future of Multi-Vendor Commerce

In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.

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Goodlife Opens First NYC Flagship

Retail TouchPoints

High-end essentials brand Goodlife has opened its first flagship location in New York City. Situated on Bleecker Street in the heart of the West Village, the new flagship replaces a smaller store on the same street. The new store opening marks the next stage in Goodlife’s evolution , which started as a wholesaler, then moved into ecommerce pure-play and now omnichannel retail.

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The hybrid customer experience may be the key to your eCommerce success

GetElastic

This post was originally published on March 11, 2019 and has been updated for accuracy and relevancy in the market. Why a Hybrid Customer Experience is Essential for Today’s Consumer. There are 2.14 billion digital shoppers today. Having an eCommerce strategy has become not just a nice-to-have, but a vital component of any business’s long-term success; And the recent expansion of IoT, proliferation of smart devices, global crises like COVID-19, and trending mobile apps like TikTok, have forced b

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UpSellit Shortlisted for Two 2021 International Performance Marketing Awards

UpSellIt

UpSellit has officially been shortlisted for two 2021 International Performance Marketing Awards ! The International Performance Marketing Awards – or IPMAs – provide a stage to recognize companies excelling in the marketing industry. We are incredibly honored to be worthy of a spotlight amongst other industry leaders in the performance marketing space.

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SaaS Payment Processing: 10 Questions to Ask When Comparing Solutions

FastSpring

What makes a company choose one SaaS payment processing provider over another? In my conversations with software developers and technical founders over the years, I’ve heard how complicated these tech stack choices are to make. For example, at FastSpring, we have a lot of data about online shopping carts. We know that conversion rates for SaaS and software companies will vary by 30% or more just based on the checkout experience.

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Forrester Report: Demystifying The Technical Functions of POS Solutions

Understanding the intricate world of Point-of-Sale (POS) technology is a common challenge for tech buyers. When it comes to defining the functions of Point-of-Sale systems, the communications have yet to be standardized–—until now. Forrester’s new report, Demystifying The Technical Functions of POS Solutions, breaks through the noise and provides business leaders with the information and tools they need to evaluate the features of POS systems.

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How to Use Internal Site Searches to Inform SEO Strategy

Inflow Insights

Successful eCommerce retailers and marketers must use all the metrics they can to improve customer experience. But one often overlooked data point is internal site search results, which are packed with SEO potential. Using this data to optimize your website to get higher search engine rankings is known as “site search SEO” — and if you’re not using it yet, now’s the time to get started.

SEO 113
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Hardest hit: Retailers are putting 2020 behind them, but some still show weakness

RetailDive

J. Jill, Chico's, Tuesday Morning and others still show financial vulnerability even during a broad-based retail recovery, according to RapidRatings data.

Retail 121
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Preparing for the 2021 Holidays, Part 2: Ready, Set, Perform!

ChannelAdvisor

In our first holiday planning post , we discussed pricing, advertising and promotions, and budgeting. When sellers think about holiday season prep, those are the topics that tend to immediately come to mind. . However, holiday planning neither starts nor ends there. So in reading this second blog installment on holiday planning, realize that many of the recommended steps within should be considered, and some of them implemented, in tandem with the actions suggested in the earlier blog. .

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Walmart teams up with Ford to test self-driving deliveries

RetailDive

As part of ongoing experimentation with the technology, the retailer will initially launch the service in Miami, Washington, D.C., and Austin, Texas.

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How Retailers Are Transforming Customer Experiences with Data & AI

Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and Guest Speaker Sucharita Kodali

Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.

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Preparing for the 2021 Holidays, Part 2: Ready, Set, Perform!

ChannelAdvisor

In our first holiday planning post , we discussed pricing, advertising and promotions, and budgeting. When sellers think about holiday season prep, those are the topics that tend to immediately come to mind. . However, holiday planning neither starts nor ends there. So in reading this second blog instalment on holiday planning, realise that many of the recommended steps within should be considered, and some of them implemented, in tandem with the actions suggested in the earlier blog. .

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How to improve Customer Lifetime Value in retail: the CVO Maturity phases

Omniconvert

As we say RIP to cookies, most brands are turning towards long and sustainable activities to keep their customers alive once they pay the monopoly taxes to the Gods of Facebook and Google. That wakes them up to a reality that’s alive since the trade is: customer lifetime value, which becomes sexy again. The math […]. The post How to improve Customer Lifetime Value in retail: the CVO Maturity phases appeared first on Omniconvert Ecommerce Growth Blog.

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Co-op announces partnership with Amazon and extension of robot deliveries

365 Retail

Co-op is partnering with Amazon and extending robot deliveries as it seeks to more than double online sales by the end of the year. The new partnership and robot rollout are key to Co-op’s plans to speed up “rapid kerb to kitchen grocery delivery services” as it strives to lift online sales from £70 million to £200 million. Co-op is investing in its partnership with a robot company (Co-op/PA).

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How to improve Customer Lifetime Value in retail: the CVO Maturity phases

Omniconvert

As we say RIP to cookies, most brands are turning towards long and sustainable activities to keep their customers alive once they pay the monopoly taxes to the Gods of Facebook and Google. That leads to a new reality: a concept that’s alive since the trade is, customer lifetime value, becomes trendy again. The math […]. The post How to improve Customer Lifetime Value in retail: the CVO Maturity phases appeared first on Omniconvert Ecommerce Growth Blog.

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The B2B Digital Commerce Playbook for Manufacturers

In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.

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Pets at Home announces plans to close on Boxing Day

365 Retail

Pets at Home has become the latest retailer to agree to close all stores on Boxing Day this year. Bosses said sites will shut on December 26 as a thank you to staff for their hard work during the year, which saw stores remain open throughout the pandemic due to its “essential” retailer status. Pets at Home will be closed on Boxing Day this year (Tim Goode/PA).

Retail 64
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Honest Co. taps former head of Amazon Key as new digital chief

RetailDive

Pete Gerstberger is set to lead the brand's omnichannel and online operations after years of rapid growth and accumulated losses.

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John Lewis Partnership narrows losses despite £54m hit from redundancies

365 Retail

The John Lewis Partnership (JLP) has narrowed its losses despite taking a £54 million hit from redundancies. The retail giant unveiled a £29 million pre-tax loss for the half-year to July 31, representing a significant improvement from the £635 million loss it posted for the same period last year. A John Lewis partner cleans a counter (Kirsty O’Connor/PA).

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The $47M Hidden E-Commerce Tax That Goes Unnoticed by Retailers

Fabric Blog

As the CFO of one of the most disruptive and fastest-growing companies in e-commerce, I often have the privilege of meeting with enterprise-level business executives to discuss a particularly vexing issue: the total cost of ownership ( TCO ) of implementing, maintaining, and scaling e-commerce solutions with software.

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The Personalization Playbook: 2024 Strategies

Did you know—74% of IT leaders are looking to improve their tech stack to offer better personalization? It’s impossible to ignore the importance of personalization, but it comes with challenges. How do you do it with a tight budget? What about customer privacy and the use of data? The Personalization Playbook is packed with research and insights from Orium, Talon.One, and Bloomreach and gives IT leaders answers to these tough questions, helping them shape 2024 strategies for personalization.

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Labor shortage forces Harris Teeter to cut store hours

RetailWire

Harris Teeter announced that it is temporarily cutting back store hours until further notice as the grocery chain deals with a labor shortage that is affecting businesses nationwide. The Kroger-owned chain has offered bonuses and temporary pay increases during the pandemic in an effort to recruit and retain retail associates working on the front line.

Retail 52
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The Field Sales Leader Checklist: Is your Retail Execution Software Holding You Back?

RepslyBlog

The pandemic expedited a need for digital transformation and organizational agility that otherwise may have taken years to adopt – and many field teams faced a sink or swim situation. The past 18 months caused a lot of change in process for CPG brands and their field teams and left many desiring more insight and control of their SKUs on the shelf.

Retail 52
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Kroger tells all its employees to mask up

RetailWire

Kroger has updated its mask policy, requiring all employees and contractors to wear masks inside its stores, offices and other facilities regardless of their vaccination status. The supermarket giant is strongly recommending that customers wear masks but is not making it a requirement to shop.

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Choosing the Best Web Hosting in Canada (Sep 2021)

Ecommerce Platforms

The web hosting provider that you pick for your Canadian audience can make or break your business. For one, if your target audience resides in a particular country you would want your web hosting service to be able to provide a fast and efficient experience for users in that location. And just any web hosting company won't do the trick. Some hosting services are great in terms of loading speeds, uptime, and ease of use in specific countries but in others aren't so great.

Live Chat 204
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Mapping Digital Transformation: Retail’s Strategic Shift

Speaker: Jennifer Wright, Michael Scholz, Jasmin Guthmann, and Scott Canney

Digital transformation in retail is so much more than new technology. You need to get your whole organization, from entry-level workers to executives, on board with the new tech, new skills, and culture changes that digital transformation brings. Leading this mindset shift can be a daunting task… but that’s where this webinar comes in! Join our panel of experts as they guide you through the challenges of digital transformation, preparing you to avoid common mistakes and make the most of incredib