Tue.Apr 09, 2019

How To Prepare Your Online Store For A Holiday Sale


Thinking of running a holiday sale? From the December gift-giving holidays to President’s Day, some of the most successful marketing campaigns are tied to holidays. Increasingly, this means non-traditional holidays as well. Ecommerce businesses can drive significant sales with promotions for any and all holidays, from Singles Day to Pi Day. It seems like there are more and more “Days” popping up every year. These holiday sales tap into cultural trends and can draw a lot of engagement online.

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Online Store SEO: How to Rank In Search


As an eCommerce inbound marketing agency, we counsel our clients about the value of P.E.S.O. paid, earned, shared and owned) strategies. Organic search and online store SEO fall under the owned portion of this acronym and offer long-term benefits for both new and legacy stores.

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Why You Shouldn’t Try to Rank #1 on Google


Do you know what the number one email request I get is? Come on, take a guess. What do you think it is? Ok, its people asking me for money. But, do you know what the second most common email request I get is? Companies asking me to rank them number 1 on Google for a specific term.

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Marketing Unboxed: Unpacking Away’s Marketing Strategy


If you’ve traveled at all recently, you’ve probably noticed the most stylish passenger on your plane with a sleek Away suitcase. This ecommerce luggage company is everywhere you go online today, with a bold brand that promises thoughtful standards for modern travel.

Tips For E-Commerce Best Practices

An infographic listing the best practices companies can follow to bolster their e-commerce website.

Strategic Easter Email Campaigns Can Put a Spring in Your Marketing Step


Easter falls a bit later this year — on April 21st — which means you have extra time to pull… Email Marketing

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The Forrester Wave: Loyalty Technology Platforms, Q2 2019 Is Now Live

Forrester eCommerce

I’m excited to share that our evaluation of loyalty technology providers — The Forrester Wave™: Loyalty Technology Platforms, Q2 2019 — is now live. In our 28-criterion evaluation, we identified the top 13 loyalty technology vendors – Aimia, Annex Cloud, Brierley+Partners, Cheetah Digital, Clutch, Collinson, Comarch, CrowdTwist, Epsilon, ICF Next, Kobie, Merkle/HelloWorld, and SessionM – […].

Tech partnership set to bring greater transparency to UK eCommerce

Retail Technology Review

A new tie-up between digital design agency, Sigma, and two leading eCommerce companies – Storm and InRiver – is aiming to deliver best-in-class eCommerce capability, while fostering a greater degree of responsibility, transparency and inclusivity in online customer experience. Internet Retailing Retail Supply Chain

The Questions CIOs Need To Be Asking About Their Firm’s Cloud Application Exposure

Forrester eCommerce

In my tech market forecasts, I am starting to see the intersection of two worrisome trends: software subscription fees for multi-tenant SaaS or for single-instance hosted software are rising rapidly, with a growing percentage related to existing software as opposed to new, and with a high percentage having fixed annual fees or fees tied to metrics […].

The future of voice recognition [infographic]


Voice recognition devices are a growing trend among consumers. In 2018 alone, Amazon sold tens of millions of their Echo devices, making them one of the biggest selling voice devices to date.

85% of UK consumers prefer to shop in store

Retail Technology Review

High street retailers must be savvy with omnichannel technological integration in order to survive in the digital age, new research has warned. A survey of 1,056 UK adults carried out by digital marketing agency, Marketingsignals.com, revealed that 85% of people still prefer to physically purchase products in store, despite the convenience offered by online shopping. Critical Issues Retail Supply Chain Internet Retailing

3 Ways to Improve Your Email Open Rate


An email marketer spends countless hours perfecting their email messaging, visuals and subject lines and the last thing you expect after hitting send is a low open rate. An email. The post 3 Ways to Improve Your Email Open Rate appeared first on Webbula.

Tigers expands UK operations by opening new flagship facility in Thurrock as e-commerce booms

Retail Technology Review

Tigers has opened a new facility in Thurrock, near London Gateway, to continue with long-term UK investment plans and to meet growing e-commerce demand, despite ongoing uncertainty surrounding Brexit. Internet Retailing

Is your small business ready for tax time?


Whether you’re a traditional retailer or an eCommerce company, small business tax preparation can be time-consuming and overwhelming with a never-ending list of things to do to get your finances in order. Planning ahead is key to make tax time as simple and seamless as possible.

High Street ‘saviour’ cashierless stores could disappear because of the ‘Philadelphia Experiment’

Retail Technology Review

New legislation protecting minorities could stop the spread of cashierless stores in the UK before they have been fully launched. Critical Issues Internet Retailing

Here’s What’s New from March 2019 | Applozic Product Releases


At Applozic, 2019 started with a focus on improving our product’s usability to give you a smoother experience. You can find all the updates that we did so far in lines to that here.

5 features every eBay listing needs


eBay has over 168 million active buyers and it’s growing daily. So how do you make your listings stand out from the crowd and convert to sales? Let’s run through the six key features every eBay listing needs to entice customers and convince them to buy. Quality Images.

5 ways retail technology will improve the eCommerce customer experience in 2019


Over the past decade, the rise in eCommerce has transformed the retail experience - and this trend only continues to grow. In recent years, online retail sales reached an incredible $2.3 trillion worldwide , and eCommerce sales accounted for more than 10% of all retail sales globally.

PayPal Blocks Merchant Accounts Due to Magento Carding Vulnerability

Onilab User Guides

In April 2019, PayPal Payflow Pro is suddenly under a massive attack from scammers. The bad news is that Magento 2 stores are one of their main targets. Both PayPal and Magento have released urgent security updates on how to deal with this situation.

How to Download the Amazon Search Term Report

CPC Strategy

Understanding what terms customers are using in their search to find your products is critical for informing your targeting and content strategy on. Read More. The post How to Download the Amazon Search Term Report appeared first on Retail Performance Marketing Blog - CPC Strategy. Amazon Marketplace

Happy 10th Anniversary, LiveIntent!


We have an extra excuse to celebrate this month (as if we needed one). We’re turning 10! LiveIntent launched in 2009 with a simple idea: Let brands and publishers be present where their customers are paying attention by leveraging the power of the email address. We saw an opportunity to transform email from an under-utilized, under-monetized channel into an unstoppable revenue stream and engagement channel for publishers.

Optimize Your Amazon Customer Experience with Video Content

ROI Revolution

There are more than two million sellers and over 400 million products on the Amazon marketplace. How do you get your products to stand out among aggressive competition?

Top 5 Reasons to Choose OrderDynamics’ Order Management System


Top 5 Reasons to Choose OrderDynamics’ Order Management System. First of all, an order management system is key to omnichannel retail. It is the core system that: Accepts orders regardless of source (order processing). Orchestrates the order for fulfillment.

What is Product Sourcing?


It isn’t easy to find the products you want to sell at prices that allow you to make a profit. Researching, finding the right suppliers, and maintaining a high level of product quality can prove to be challenging. To be successful, you need a good strategy for product sourcing.

The Impact of 5G on Wireless Retail


LTE has considerably expanded the market and digital opportunities for both businesses and customers; disruptive companies, such as Uber, couldn’t have existed without it. It’s now clear 5G will have an even greater impact than its predecessors.

How to Convert Unauthorized Sellers into Authorized Sellers—Or Stop Them in Their Tracks


Control is incredibly important for retail brands. You need to control your brand image, your products, your resale channels, and much more. Loss of control at any point along the path from product inception to the customers’ hands can hurt your brand’s reputation, your sales, and your profits. .

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