How Ecommerce Discounts Hurt Customer Loyalty
Optimizely
NOVEMBER 22, 2018
Have you heard of a little event called Black Friday? Cyber Monday ring a bell? Other than being a day when normally level-headed people start brawling over a pair of Nike sneakers , it’s also when B2C marketers go a little crazy with the discounts in a bid to boost sales in the run-up to the holiday season. Every year, the discounts get bigger and the sales period gets longer.
Let's personalize your content