Thu.Nov 22, 2018

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How Ecommerce Discounts Hurt Customer Loyalty

Optimizely

Have you heard of a little event called Black Friday? Cyber Monday ring a bell? Other than being a day when normally level-headed people start brawling over a pair of Nike sneakers , it’s also when B2C marketers go a little crazy with the discounts in a bid to boost sales in the run-up to the holiday season. Every year, the discounts get bigger and the sales period gets longer.

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The Best Black Friday & Cyber Monday Deals for Ecommerce Merchants? 2018

A Better Lemonade Stand

Ready to save some cash on the best tools in the ecommerce industry? We’ve rounded up all of the best ecommerce Black Friday deals for 2018! The post The Best Black Friday & Cyber Monday Deals for Ecommerce Merchants? 2018 appeared first on A Better Lemonade Stand.

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Master Production Schedule: How to free up hours to grow your manufacturing business

TradeGecko

Sometimes, it feels like there aren’t enough hours in the day — scratch that, for many small businesses there aren’t. Oftentimes you’ll feel like you are constantly playing catch-up. You get one order away on deadlines when another comes in. And preparing for Black Friday, Cyber Monday or the Christmas rush ? The less said about that the better! Spending more money to increase productivity seems like the only way out, but tight margins can make this difficult.

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How to Use Video Marketing at Each Stage of the Funnel

Lemonstand

Video marketing. You used it once to showcase a new product and maybe tried a video blog as part of an email. But it’s not something your brand uses in all of its promotional efforts. This is all about to change. Incorporating videos into each stage of your marketing funnel can attract customers, educate them, convert them, and keep them coming back for more.

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Get MACH Ready: Preparing Your Business for Digital Transformation

Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.

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Master Production Schedule: How to free up hours to grow your manufacturing business

TradeGecko

Sometimes, it feels like there aren’t enough hours in the day — scratch that, for many small businesses there aren’t. Oftentimes you’ll feel like you are constantly playing catch-up. You get one order away on deadlines when another comes in. And preparing for Black Friday, Cyber Monday or the Christmas rush ? The less said about that the better! Spending more money to increase productivity seems like the only way out, but tight margins can make this difficult.

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3 Ways to Reduce LeadGen cost with Conversational Sales

Whisbi

For many Telecom marketers, securing new, relevant, high quality leads online is a challenge. In-store conversion, which typically sits at 15-30% is going great but other channels are experiencing comparatively low lead conversion rates: But as technology has evolved, marketers now have access to enhanced live-chat and real-time video – also called C onversational Sale s – which not only enable Telecom organizations to convert customers more effectively (at 15%-30%; the same as in-

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Why Choose Out-of-the-Box Order Management Over Custom Coding?

OrderDynamics

Why Choose Out-of-the-Box Order Management Over Custom Coding? Let’s admit it. There is a great allure to an offer that fully customizes a solution for your retail operations. It seems like a good idea. Some software houses do this, as well as several systems integrator as side projects. But, come decision time, consider your choices carefully. An out-of-the-box order management system offers many broader benefits.

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How Zak Normandin Is Reinventing Direct-to-Consumer CPG With DIRTY LEMON

CPC Strategy

A small store with big implications just popped up in New York’s Tribeca neighborhood of trendy boutique shops and upscale restaurants: The Drug Store. > Read More. The post How Zak Normandin Is Reinventing Direct-to-Consumer CPG With DIRTY LEMON appeared first on Retail Performance Marketing Blog - CPC Strategy.

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How to Name Your Loyalty Point Currency

Smile.io

Editor’s Note: This post was originally published in March, 2016 and was updated for accuracy and comprehensiveness on Nov 22, 2018.

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Retaining Seasonal Customers After the Holiday Period is Over

Payoneer

Editor’s note: This is a guest post by Gerard Adlum, Content Marketing Manager at eDesk by xSellco. It can be tempting to view the holiday season in isolation from the rest of the year. After all, it does have its own identity and feeling. Many sellers take it as a given that the new customers they gain at Christmas will never return. They put so much time and energy into optimizing their store just for that one-off sale.

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The Future of Multi-Vendor Commerce

In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.