Kissmetrics

APRIL 4, 2018

Remember Orkut? Or Friendster? How about MySpace and Classmates? Maybe you do, maybe you don’t, because social media platforms come and go faster than most of us can keep up. For every success like Snapchat, there are plenty of others that failed to gain any serious momentum, even if they were fun and innovative ideas. Are you familiar with Vero? You know Facebook, of course, and Twitter, Pinterest, Instagram, LinkedIn, and WhatsApp.

Social Media 229

Social Media Download Books Subscription 229

Forrester eCommerce

APRIL 4, 2018

There are two types of Agile people in the world: Capital “A” Agile people equate “agile” with Agile software development methodologies or frameworks. Agile requires specific roles, processes, and deliverables. You have to do Agile, to be Agile.

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My Wife Quit Her Job

APRIL 4, 2018

Today I’m thrilled to have my buddy James Clear on the show. James is someone who I met at a mancation held by Billy Murphy:) Now I’ve known about James for a very long time and he’s one of the most successful writers that I know. James focuses on uncovering the habits and routines of entrepreneurs, artists, athletes and high powered individuals and shares them in easily digestible and actionable articles.

Article 122

Article 122

Klaviyo

APRIL 4, 2018

Running direct response campaigns on Facebook is great… until they stop working and your CPA skyrockets for unclear reasons. If your store is struggling to maintain a reasonable cost per acquisition (CPA), your Facebook funnel will break each time you try to scale up ad spend; or worse still, you will continually create hit-and-miss campaigns which end up costing you $$$ in ad spend and hours of time.

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Marketing eCommerce Article Blog 109

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Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.

Technology

Omniconvert

APRIL 4, 2018

The conversion rate optimization is even more important for e-commerce businesses than any other online business because it helps them make the most out of the traffic they already have instead of spending large budgets on customer acquisition. Below you will find 49 growth ideas from 19 awesome e-commerce experts for growing your business in […].

eCommerce 100

eCommerce Blog Other Customer 100

Salsify

APRIL 4, 2018

Amazon began leveraging Global Data Synchronization Network (GDSN) to receive product data directly last fall, though there have been some updates to the integration that have made the rounds recently.

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Liveintent

APRIL 4, 2018

Ask a marketer the best day to send an email and you’ll likely hear “Tuesday.” For years, Tuesday has been the go-to day for sending email, based on studies pointing to high open and click-through rates. However, the savviest marketers will also tell you that conventional wisdom can’t always be believed, and calculated experimentation is key to growing your brand.

eCommerce 79

eCommerce Mobile Download Consumer 79

eCommerce Evolution

APRIL 4, 2018

For most marketers, Facebook Messenger is the ultimate black box. What is it really? How are customers using it? What’s a marketer to do with it? These are a few of the many important questions that marketers may have a hard time answering. The temptation for some marketers is to treat Messenger marketing like they would email marketing. Big mistake.

Marketing 75

Marketing Consumer Customer eCommerce 75

TradeGecko

APRIL 4, 2018

Whether you already have an eCommerce site or are completely new to selling online, figuring out how to sell on Amazon successfully can be tricky. From fees for selling on Amazon to Fulfillment by Amazon (Amazon FBA), there are plenty of things to consider when you first start out. TradeGecko’s inventory and order management software will help you automate your workflows so you can focus on growing your business.

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Fulfillment eCommerce Management 60

ROI Revolution

APRIL 4, 2018

Since its launch, Amazon’s AMS platform ( Amazon Marketing Services ) has lacked the ability to pull data on the account level. This has always made it much more time-consuming for advertisers to pull reports and gain the insights necessary to effectively optimize their campaigns. That is, until now. Recently, Amazon made some very significant updates to unify their reporting for AMS and Seller Central.

Download 60

Download Consumer Marketing Customer 60

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In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.

Operations

Funnel.io

APRIL 4, 2018

A common topic for discussions we have internally as well as externally with customers is that of metrics. Since Funnel , at its foundation, is a data aggregator this probably comes as little surprise. Some of these discussions are simple and straightforward. A customer needs metric X from advertising platform A so we’ll make sure our connector to that particular platform includes that metric when downloading data.

Download 48

Download Customer 48

Heartland

APRIL 4, 2018

If you’re a growing footwear retailer, you know how imperative strong merchandising skills, inventory management, and customer relations are. But what more can you do to increase shoe store sales and traffic? Put your best foot forward with these tips to boost profitability, productivity, and customer acquisition and retention at your footwear business!

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Management Retail Customer 26

iQmetrix

APRIL 4, 2018

The first-ever 2018 RQ Bootcamp came to be when we realized there was a need for an intensive, in-depth RQ training. Held just over a week ago in Scottsdale, Arizona, this event was different from any we’ve hosted before! The content was not conceptual, but rather tactical items attendees could take home and implement immediately. We focused on four key areas of business that come together and allow wireless retailers to facilitate growth.

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Events Retail POS 22

Ecommerce Platforms

APRIL 4, 2018

The Stripe payment processor has some romance behind it. Not only does it have big-name clients like Lyft, Target, and Warby Parker, but the impressive team of co-founders certainly brings a bit of glamour into the equation. In this Stripe review, we'll uncover if Stripe is all it's cracked up to be. There's plenty of hype behind the Stripe company, and as a third-party payment processor , it offers some of the best development tools, security measures, and international business modules for onl

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Payment Services Payments Merchant Services Micropayment 116

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Understanding the intricate world of Point-of-Sale (POS) technology is a common challenge for tech buyers. When it comes to defining the functions of Point-of-Sale systems, the communications have yet to be standardized–—until now. Forrester’s new report, Demystifying The Technical Functions of POS Solutions, breaks through the noise and provides business leaders with the information and tools they need to evaluate the features of POS systems.

POS

RTP blog

APRIL 4, 2018

RevTech , a venture accelerator focused on developing early-stage retail technology companies, is hosting its 11 th semi-annual Tech Trends in Retail event in the flagship Neiman Marcus store in Dallas on April 5. This event showcases new retail strategies and the technologies that power them, and includes presentations from several RevTech “graduates,” including: Neighborhood Goods ; Envizzo ; Xenio Systems ; Bottlefly ; Roopa ; Cherry Pick AI ; and.

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Events Technology Food and Beverages Retail 150

Blue Acorn

APRIL 4, 2018

The sure-shot way to create relevant emails is segmentation. This is because segmenting your list according to their activity enables you to discover groups of people who have similar interest levels. Segmented campaigns bring a 100.95% higher click rate than non-segmented ones. (Source: MailChimp ). Understanding Segmentation and How to do it. Segmentation is basically breaking up your audience into smaller groups that can be easily managed and are likely to have matching behavior patterns.

eCommerce 55

eCommerce Electronics Recommendation Marketing 55

Klaviyo

APRIL 4, 2018

As marketers we need quick and easy access to our data to help us make the best possible marketing decisions. Sometimes this means pulling profile data so you can understand who you’re targeting and why. Maybe you’re pulling a list of recent purchasers so you can assess their click data or exporting the addresses of all your profiles to understand where your contacts live and target by location.

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Customer Marketing Blog 78

Prisync

APRIL 4, 2018

The warehouse is the lifeblood of any ecommerce business. If it doesn’t run smoothly, your customers are left waiting. Or worse – receiving mixed up or totally incorrect orders. MetaPack’s 2015 State of Ecommerce Delivery Report claimed 66% of shoppers bought goods from one retailer in preference to another because the delivery services on offer were more appealing.

eCommerce 40

eCommerce Operations Shipping Costs Shipping 40

Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and Guest Speaker Sucharita Kodali

Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.

Retail

Wiser

APRIL 4, 2018

This is a guest post by Tim Taich, Interim General Counsel at Wiser. The brick and mortar and online retail worlds are merging into an “omnichannel” or “ unified commerce ” mode of customer engagement, bringing consistency across channels in merchandising and pricing, as well as ease in selection, fulfillment, and returns. Successful omnichannel marketing requires leading brands to support brand value with consistency in quality, service, support, and pricing.

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Document Omnichannel Channel Supplies 68