Thu.Jun 01, 2023

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Street Legal: Ebay Expands Authenticity Guarantee to Cover Streetwear

Retail TouchPoints

Ebay has expanded its Authenticity Guarantee to streetwear to help ensure all new and pre-owned items sold for $200 or more can be verified for authenticity. This adds a sixth category to Ebay’s authentication service , which also includes sneakers, watches, jewelry, handbags and trading cards. All eligible streetwear bought and sold in the U.S. will be vetted and verified by Ebay’s professionally trained authenticators, using a combination of physical inspection and technical equipment in

Jewelry 272
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Amazon Suspension Appeal: How To Get Your Amazon Account Reinstated

My Wife Quit Her Job

If your Amazon Seller account has been suspended, you can appeal Amazon's decision and have your account successfully reinstated, but you must follow the proper steps. In this article, I explain the suspension appeal process in detail, help you understand why you were suspended, and outline the steps to get reinstated. The post Amazon Suspension Appeal: How To Get Your Amazon Account Reinstated appeared first on MyWifeQuitHerJob.com.

Article 249
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Walmart Switches to Recyclable Paper Bag Mailers and Right-Sized Packaging

Retail TouchPoints

Walmart ’s latest sustainability initiatives combine changes to its fulfillment processes as well as customer-facing options for reducing waste, including allowing online shoppers to opt out of plastic bags for store pickup orders and to request consolidation of multiple items into fewer boxes. One of the biggest impacts is expected from Walmart’s retreat from plastic mailer envelopes for shipping.

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Amazon Multiple Seller Accounts: Here’s What You Need To Know

My Wife Quit Her Job

As an Amazon seller, it can be tempting to want to open additional accounts to maximize your profits. But while Amazon will allow you to sell from multiple accounts, managing more than one store can be complicated. In this article, I guide you through setting up and managing multiple Amazon seller accounts so that you understand what's involved. The post Amazon Multiple Seller Accounts: Here’s What You Need To Know appeared first on MyWifeQuitHerJob.com.

Article 236
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Get MACH Ready: Preparing Your Business for Digital Transformation

Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.

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Nike Promotes Converse Veteran to CEO

Retail TouchPoints

Nike , which announced senior leadership changes designed to drive growth and increase integration in May , has made another C-level change. Jared Carver will become the new CEO of Converse , effective June 1, and will report to Nike CEO and President John Donahoe. Carver succeeds Scott Uzzell, who will become VP/GM North America for Nike. Carver has been with the Converse brand for nearly a decade, most recently as VP/GM for Converse’s North America business, where he unlocked strong growth in

Retail 250
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Everything You need to Know to Be Ready for the Upcoming Sunset of Universal Analytics

Fastr

To help ensure our customers and potential future customers fully understand the changes coming with Google Analytics 4 and are ready to start collecting useful data on July 1, 2023, Zmags’ Vice President of Product, Allison Vernerey led a conversation with Gideon Delayahu, a digital analytics expert and owner of Digital Insights. (Zmags and Digital Insights have worked together to ensure the GA4 readiness for a mutual customer.

Customer 246

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Generative AI Revolutionizes Marketing Creativity

Forrester eCommerce

The controversy over AI is settling in the world of marketing and creativity. Two arguments have emerged that defend or denounce artificial intelligence. (1) Humanists decry the existential dangers as underscored by an open letter signed by hundreds of tech experts calling for a pause on generative AI.

Marketing 195
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Retail Brands Have Missed the Mark on NFTs: Three Ways to Get it Right Going Forward

Retail TouchPoints

Retailers never get a rest: there’s always a new digital advertising platform to master. Today, NFT campaigns are the emerging medium. Though standards are scarce, fraud is rife and big wins are few, many retail brands have already tested the NFT waters. As a former digital strategy executive at Starbucks and Amazon, and now a founder of Thred, an AI-driven NFT ratings-and-reviews site, I’ve been keenly following how brands use NFTs to engage with consumers.

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The CLM Market Is Ripe For Disruption, And Thirteen Vendors Vie To Lead The Charge

Forrester eCommerce

When thinking of markets on the cusp of disruption, legal tech — and especially contract management — is not likely what comes to mind. But it should, and here’s why: Contracts are the heart and soul of commerce and business relationships.

Marketing 195
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Sensormatic Solutions Aims to Enhance Inventory Visibility with TrueVUE

Retail TouchPoints

Sensormatic Solutions ’ TrueVUE Cloud was designed to help global retail enterprises reach and maintain inventory accuracy and fulfillment for customers across all channels. The software assists retailers’ understanding of where merchandise is, how it’s moving and how shoppers are interacting with it, and Sensormatic has recently added new enhancements with the goal of addressing modern needs.

POS 234
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The Future of Multi-Vendor Commerce

In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.

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From Cost Center to Profit Driver: Transforming eCommerce Customer Service

Groove

Take a look at this downloadable.PDF eBook to learn why eCommerce customer service is quickly becoming the leading variable to gain and retain customers in today's highly-competitive online marketplace.

eCommerce 195
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Walmart Raises Pay for 7,000+ Opticians and Pharmacists

Retail TouchPoints

Walmart is raising salaries for approximately 3,700 pharmacists and more than 4,000 opticians as part of its effort to become an employer of choice for its growing Health & Wellness business. The retailer also is launching an Optician Development Program to help vision associates gain more career opportunities as part of the initiative. Walmart’s average salary for its pharmacists now tops $140,000 annually, not including bonuses and incentives.

Retail 233
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How To Improve Your Amazon IPI Score

My Wife Quit Her Job

The Amazon Inventory Performance Index (IPI) score helps Amazon sellers understand their inventory health so that they can optimize their inventory to generate more sales on Amazon. Find out what metrics are included and how to improve your Amazon IPI score. The post How To Improve Your Amazon IPI Score appeared first on MyWifeQuitHerJob.com.

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Channel Segmentation 101 | Salsify

Salsify

Explore the basics of channel segmentation as well as some tips and tricks for consumer market segmentation to help you effectively reach your audience.

Channel 147
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Forrester Report: Demystifying The Technical Functions of POS Solutions

Understanding the intricate world of Point-of-Sale (POS) technology is a common challenge for tech buyers. When it comes to defining the functions of Point-of-Sale systems, the communications have yet to be standardized–—until now. Forrester’s new report, Demystifying The Technical Functions of POS Solutions, breaks through the noise and provides business leaders with the information and tools they need to evaluate the features of POS systems.

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Your Complete Guide to the 2023 Shopify Price Increase

Ecommerce Platforms

The latest Shopify price increase has, understandably, sparked some concern among ecommerce store owners. In today’s volatile economy, many companies are already dealing with rising costs for energy, problematic supply chains, and other significant concerns. The last thing most companies want is to have to spend extra on their ecommerce store builders too.

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Patagonia sues Nordstrom, claiming counterfeit sales at Rack

RetailDive

The brand recently stopped selling via the department store and its off-price stores and discovered the alleged fakes this year, per court documents.

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Shopify vs Tailor Brands: Comparing Core Features

Ecommerce Platforms

Shopify vs Tailor Brands: Which is right for your company? The question can be a little more complicated to answer than it seems. After all, it’s not an apples to apples comparison. While Shopify is a comprehensive ecommerce platform, Tailor Brands is a toolkit intended to help companies form a memorable brand identity. The two companies focus on different target audiences, but that’s not to say they don’t have some overlapping capabilities.

Shopify 104
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Lead Capture Strategies Every Ecommerce Store Needs

UpSellIt

Lead capture is the key to transforming casual browsers into engaged prospects, paving the way for long-term growth and profitability. By collecting visitors’ contact information, you gain the power to personalize marketing efforts, deliver targeted messages, and guide prospects through the customer journey. In this blog, we’ll uncover 6 essential lead capture strategies for ecommerce.

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How Retailers Are Transforming Customer Experiences with Data & AI

Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and Guest Speaker Sucharita Kodali

Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.

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Shopify Payments vs Stripe (2023): Choosing a Payment Processor

Ecommerce Platforms

Shopify Payments vs Stripe: Which solution should you really be using for your ecommerce store? Both Shopify Payments and Stripe offer very similar services to business owners. Both allow you to accept and process payments online, ensuring your ecommerce company can make a profit. In fact, Shopify Payments is actually powered by Stripe technology, so you can rest assured both tools will give you the same level of security, and efficiency for payment processing.

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Omnisend vs CM Commerce: A feature-by-feature comparison

Omnisend

Reading Time: 9 minutes A common myth about Omnisend and CM Commerce is that these tools aren’t suitable for all types of businesses. Some people assume that Omnisend is only suitable for large businesses and CM Commerce is for businesses operating in specific niches only. But that’s not true. Both small and medium-sized businesses can use Omnisend.

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Macy’s slashes outlook after weak Q1

RetailDive

The department store has fared worse this year than it expected, and is bracing for customers to continue to pull back in coming months.

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Walmart uses AI to inform its security analysts

RetailWire

Walmart has used artificial intelligence technology to find patterns and make sense of the trillions of pieces of data it generates every year. “There’s scale, and then there’s Walmart scale,” said Rob Duhart, Walmart’s deputy chief information security officer.

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The B2B Digital Commerce Playbook for Manufacturers

In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.

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6 Essential Lifecycle Marketing Strategies for 2023 [Don’t Miss Out – Register for Our Free Expert Summit]

CPC Strategy

As data privacy concerns and restrictions grow, many brands and advertisers have had to rework their approach and strategies to continue reaching their target audiences and meeting their goals.

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3 Interactive Experiences We Love Right Now

Sailthru

Interactive digital experiences can help build brand loyalty while delivering key details about your customer’s interests and future purchase intent. The importance of data to strengthen customer retention and sales is well-known by most businesses. The more zero and first-party data you collect, the better your personalization campaigns. Better personalization leads to stronger engagement and higher ROI.

Travel 78
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The Vital Role of Traditional Search Engines to In-store CPG Research

CPC Strategy

The CPG customer journey is now more nuanced than it’s ever been, with steady expansions in the ways shoppers can discover, research, and ultimately purchase day-to-day essentials. Part of that journey is tied to traditional search engines like Google and Bing, which play a significant role in the path to purchase for many consumers.

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Why is Adore Me selling in Walmart?

RetailDive

The DTC lingerie brand launched an exclusive line at the retail giant with the help of Gelmart. But how important is wholesale for the brand?

Retail 96
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The Personalization Playbook: 2024 Strategies

Did you know—74% of IT leaders are looking to improve their tech stack to offer better personalization? It’s impossible to ignore the importance of personalization, but it comes with challenges. How do you do it with a tight budget? What about customer privacy and the use of data? The Personalization Playbook is packed with research and insights from Orium, Talon.One, and Bloomreach and gives IT leaders answers to these tough questions, helping them shape 2024 strategies for personalization.

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Why ASICS and Other DTC Retailers are Turning to Zero-Party Data

SheerID

Retailers such as ASICS are using zero-party data to build highly personalized campaigns that drive loyalty and acquisition.

Other 88
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Higher shipping costs keep biting into Williams-Sonoma’s earnings

RetailDive

The retailer has shipped from out-of-market distribution centers and made multiple deliveries for multi-unit products in order to reach customers quicker.

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UK’s Aldi Supermarket Enhances Packaging Traceability in Innovative Supply Chain Partnership

365 Retail

Britain’s fourth-largest supermarket, Aldi, has become the latest major retailer in the UK to partner with recycling technology company Polytag to gain unprecedented traceability of its packaging through the supply chain. Aldi will trial the deployment of Polytag’s invisible UV tags onto its packaging, starting from July 2023. With the company’s unique readers installed at the Biffa Teeside recycling centre, item-level recycling data will be captured in real time, providing Aldi with insights on

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Beautycounter CEO exits in leadership shuffle

RetailDive

Marc Rey was in the top spot for less than two years, and leaves as the beauty brand brings on a new chief financial officer and board chair.

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Mapping Digital Transformation: Retail’s Strategic Shift

Speaker: Jennifer Wright, Michael Scholz, Jasmin Guthmann, and Scott Canney

Digital transformation in retail is so much more than new technology. You need to get your whole organization, from entry-level workers to executives, on board with the new tech, new skills, and culture changes that digital transformation brings. Leading this mindset shift can be a daunting task… but that’s where this webinar comes in! Join our panel of experts as they guide you through the challenges of digital transformation, preparing you to avoid common mistakes and make the most of incredib