Thu.Jun 01, 2023

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Amazon Suspension Appeal: How To Get Your Amazon Account Reinstated

My Wife Quit Her Job

If your Amazon Seller account has been suspended, you can appeal Amazon's decision and have your account successfully reinstated, but you must follow the proper steps. In this article, I explain the suspension appeal process in detail, help you understand why you were suspended, and outline the steps to get reinstated. The post Amazon Suspension Appeal: How To Get Your Amazon Account Reinstated appeared first on MyWifeQuitHerJob.com.

Article 259
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Everything You need to Know to Be Ready for the Upcoming Sunset of Universal Analytics

Zmags

To help ensure our customers and potential future customers fully understand the changes coming with Google Analytics 4 and are ready to start collecting useful data on July 1, 2023, Zmags’ Vice President of Product, Allison Vernerey led a conversation with Gideon Delayahu, a digital analytics expert and owner of Digital Insights. (Zmags and Digital Insights have worked together to ensure the GA4 readiness for a mutual customer.

Customer 246
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Amazon Multiple Seller Accounts: Here’s What You Need To Know

My Wife Quit Her Job

As an Amazon seller, it can be tempting to want to open additional accounts to maximize your profits. But while Amazon will allow you to sell from multiple accounts, managing more than one store can be complicated. In this article, I guide you through setting up and managing multiple Amazon seller accounts so that you understand what's involved. The post Amazon Multiple Seller Accounts: Here’s What You Need To Know appeared first on MyWifeQuitHerJob.com.

Article 246
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Generative AI Revolutionizes Marketing Creativity

Forrester eCommerce

The controversy over AI is settling in the world of marketing and creativity. Two arguments have emerged that defend or denounce artificial intelligence. (1) Humanists decry the existential dangers as underscored by an open letter signed by hundreds of tech experts calling for a pause on generative AI.

Marketing 195
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Mastering Retail Peaks: Composable Commerce, Loyalty Tech, and Future-Ready Strategies for 2024

Speaker: Jennifer Hileman - Head of Retail Platform Strategy at Orium, and Zach Ettelman - Solutions Partner Team in North America at Talon.One

Prepare to excel in the dynamic world of retail, spanning the holiday season and beyond into 2024! Join us for an insightful webinar as we delve into the powerful synergy of composable & MACH Technology paired with the leading loyalty and promotions engine. Discover how composable commerce and loyalty management can redefine your retail approach, ensuring sustained success through the holiday rush and well into the new year.

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How To Improve Your Amazon IPI Score

My Wife Quit Her Job

The Amazon Inventory Performance Index (IPI) score helps Amazon sellers understand their inventory health so that they can optimize their inventory to generate more sales on Amazon. Find out what metrics are included and how to improve your Amazon IPI score. The post How To Improve Your Amazon IPI Score appeared first on MyWifeQuitHerJob.com.

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The CLM Market Is Ripe For Disruption, And Thirteen Vendors Vie To Lead The Charge

Forrester eCommerce

When thinking of markets on the cusp of disruption, legal tech — and especially contract management — is not likely what comes to mind. But it should, and here’s why: Contracts are the heart and soul of commerce and business relationships.

Marketing 195

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Patagonia sues Nordstrom, claiming counterfeit sales at Rack

RetailDive

The brand recently stopped selling via the department store and its off-price stores and discovered the alleged fakes this year, per court documents.

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Shopify vs Tailor Brands: Comparing Core Features

Ecommerce Platforms

Shopify vs Tailor Brands: Which is right for your company? The question can be a little more complicated to answer than it seems. After all, it’s not an apples to apples comparison. While Shopify is a comprehensive ecommerce platform, Tailor Brands is a toolkit intended to help companies form a memorable brand identity. The two companies focus on different target audiences, but that’s not to say they don’t have some overlapping capabilities.

Shopify 104
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Channel Segmentation 101 | Salsify

Salsify

Explore the basics of channel segmentation as well as some tips and tricks for consumer market segmentation to help you effectively reach your audience.

Channel 112
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Shopify Payments vs Stripe (2023): Choosing a Payment Processor

Ecommerce Platforms

Shopify Payments vs Stripe: Which solution should you really be using for your ecommerce store? Both Shopify Payments and Stripe offer very similar services to business owners. Both allow you to accept and process payments online, ensuring your ecommerce company can make a profit. In fact, Shopify Payments is actually powered by Stripe technology, so you can rest assured both tools will give you the same level of security, and efficiency for payment processing.

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Brick & Mortar Retail Relevance: How to Stay Ahead of the Curve

Speaker: Jay Black, Senior Account Executive

Let's set the record straight: in-store retail isn't dead - it's evolving! Faced with the digital age and the demands of omnichannel shopping, some retailers are thriving while others are struggling to adapt. Join Jay Black in this exclusive session as he explores the strategies that set successful stores apart, including: Crafting unique and unforgettable in-store experiences 🛍️ Mastering the art of retail demands 🛒 Navigating inventory challenges in today's climate 📦 an

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Street Legal: Ebay Expands Authenticity Guarantee to Cover Streetwear

Retail TouchPoints

Ebay has expanded its Authenticity Guarantee to streetwear to help ensure all new and pre-owned items sold for $200 or more can be verified for authenticity. This adds a sixth category to Ebay’s authentication service , which also includes sneakers, watches, jewelry, handbags and trading cards. All eligible streetwear bought and sold in the U.S. will be vetted and verified by Ebay’s professionally trained authenticators, using a combination of physical inspection and technical equipment in

Jewelry 110
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Lead Capture Strategies Every Ecommerce Store Needs

UpSellIt

Lead capture is the key to transforming casual browsers into engaged prospects, paving the way for long-term growth and profitability. By collecting visitors’ contact information, you gain the power to personalize marketing efforts, deliver targeted messages, and guide prospects through the customer journey. In this blog, we’ll uncover 6 essential lead capture strategies for ecommerce.

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Walmart Switches to Recyclable Paper Bag Mailers and Right-Sized Packaging

Retail TouchPoints

Walmart ’s latest sustainability initiatives combine changes to its fulfillment processes as well as customer-facing options for reducing waste, including allowing online shoppers to opt out of plastic bags for store pickup orders and to request consolidation of multiple items into fewer boxes. One of the biggest impacts is expected from Walmart’s retreat from plastic mailer envelopes for shipping.

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Omnisend vs CM Commerce: A feature-by-feature comparison

Omnisend

Reading Time: 9 minutes A common myth about Omnisend and CM Commerce is that these tools aren’t suitable for all types of businesses. Some people assume that Omnisend is only suitable for large businesses and CM Commerce is for businesses operating in specific niches only. But that’s not true. Both small and medium-sized businesses can use Omnisend.

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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Nike Promotes Converse Veteran to CEO

Retail TouchPoints

Nike , which announced senior leadership changes designed to drive growth and increase integration in May , has made another C-level change. Jared Carver will become the new CEO of Converse , effective June 1, and will report to Nike CEO and President John Donahoe. Carver succeeds Scott Uzzell, who will become VP/GM North America for Nike. Carver has been with the Converse brand for nearly a decade, most recently as VP/GM for Converse’s North America business, where he unlocked strong growth in

Retail 101
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Walmart uses AI to inform its security analysts

RetailWire

Walmart has used artificial intelligence technology to find patterns and make sense of the trillions of pieces of data it generates every year. “There’s scale, and then there’s Walmart scale,” said Rob Duhart, Walmart’s deputy chief information security officer.

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CNBC: Dollar General Shareholders Vote in Favor of Worker Safety Audit

Retail TouchPoints

Dollar General shareholders reportedly voted to pass a resolution that calls for the creation of an independent audit into worker safety, according to CNBC. The proposal, which was filed by Domini Impact Investments , asked the Dollar General board to commission an audit looking into the retailer’s worker safety policies and practices. The proposal recommended that the audit include evaluation of practices that could contribute to an unsafe or violent environment, such as staffing capacity.

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Macy’s slashes outlook after weak Q1

RetailDive

The department store has fared worse this year than it expected, and is bracing for customers to continue to pull back in coming months.

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The "Multi" Problem in Omnichannel Commerce with Orium + Elastic Path

Modern retail is complex, but composable commerce can help brands navigate that complexity successfully. Operating in multiple geographies, handling multiple currencies, leveraging multiple brands, exploring multiple business models… These are just some of the complicated realities facing modern brands. In this masterclass, Julie Mall from Elastic Path and Thomas Mulreid from Orium take a deep dive into the many elements at play in commerce today, looking at what the term “multi” means and break

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Retail Brands Have Missed the Mark on NFTs: Three Ways to Get it Right Going Forward

Retail TouchPoints

Retailers never get a rest: there’s always a new digital advertising platform to master. Today, NFT campaigns are the emerging medium. Though standards are scarce, fraud is rife and big wins are few, many retail brands have already tested the NFT waters. As a former digital strategy executive at Starbucks and Amazon, and now a founder of Thred, an AI-driven NFT ratings-and-reviews site, I’ve been keenly following how brands use NFTs to engage with consumers.

Retail 99
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3 Interactive Experiences We Love Right Now

Sailthru

Interactive digital experiences can help build brand loyalty while delivering key details about your customer’s interests and future purchase intent. The importance of data to strengthen customer retention and sales is well-known by most businesses. The more zero and first-party data you collect, the better your personalization campaigns. Better personalization leads to stronger engagement and higher ROI.

Apparel 78
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Sensormatic Solutions Aims to Enhance Inventory Visibility with TrueVUE

Retail TouchPoints

Sensormatic Solutions ’ TrueVUE Cloud was designed to help global retail enterprises reach and maintain inventory accuracy and fulfillment for customers across all channels. The software assists retailers’ understanding of where merchandise is, how it’s moving and how shoppers are interacting with it, and Sensormatic has recently added new enhancements with the goal of addressing modern needs.

POS 95
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From Cost Center to Profit Driver: Transforming eCommerce Customer Service

Groove

Take a look at this downloadable.PDF eBook to learn why eCommerce customer service is quickly becoming the leading variable to gain and retain customers in today's highly-competitive online marketplace.

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ABM Evolution: How Top Marketers Are Using Account-Based Strategies

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.

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Walmart Raises Pay for 7,000+ Opticians and Pharmacists

Retail TouchPoints

Walmart is raising salaries for approximately 3,700 pharmacists and more than 4,000 opticians as part of its effort to become an employer of choice for its growing Health & Wellness business. The retailer also is launching an Optician Development Program to help vision associates gain more career opportunities as part of the initiative. Walmart’s average salary for its pharmacists now tops $140,000 annually, not including bonuses and incentives.

Retail 95
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6 Essential Lifecycle Marketing Strategies for 2023 [Don’t Miss Out – Register for Our Free Expert Summit]

CPC Strategy

As data privacy concerns and restrictions grow, many brands and advertisers have had to rework their approach and strategies to continue reaching their target audiences and meeting their goals.

Channel 86
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Why is Adore Me selling in Walmart?

RetailDive

The DTC lingerie brand launched an exclusive line at the retail giant with the help of Gelmart. But how important is wholesale for the brand?

Retail 95
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The Vital Role of Traditional Search Engines to In-store CPG Research

CPC Strategy

The CPG customer journey is now more nuanced than it’s ever been, with steady expansions in the ways shoppers can discover, research, and ultimately purchase day-to-day essentials. Part of that journey is tied to traditional search engines like Google and Bing, which play a significant role in the path to purchase for many consumers.

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Evaluate Total Cost of Ownership in the Composable Commerce Era

Your old methods of evaluating total cost of ownership don’t work anymore. Total cost of ownership, or TCO, is important to understand when making the switch to a composable commerce architecture. But composable commerce is a complete paradigm shift in how eCommerce businesses operate, and understanding the cost implications of that requires a shift too.

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Why ASICS and Other DTC Retailers are Turning to Zero-Party Data

SheerID

Retailers such as ASICS are using zero-party data to build highly personalized campaigns that drive loyalty and acquisition.

Retail 88
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Higher shipping costs keep biting into Williams-Sonoma’s earnings

RetailDive

The retailer has shipped from out-of-market distribution centers and made multiple deliveries for multi-unit products in order to reach customers quicker.

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Conservative groups call for Chick-fil-A boycott

RetailWire

Chick-fil-A, long a darling of conservative political and religious groups, is now the target of boycott calls by right-wingers who disapprove of the company having a department dedicated to diversity, equity and inclusion.

Article 74
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Beautycounter CEO exits in leadership shuffle

RetailDive

Marc Rey was in the top spot for less than two years, and leaves as the beauty brand brings on a new chief financial officer and board chair.

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ABM Success Recipe: Mastering the Crawl, Walk, Run Approach

Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.