Google Ads Quality Score: Overhyped Metric or Holy Grail?
DECEMBER 11, 2019
Many advertisers look at the quality score as the Holy Grail to making Google Ads work. As a result, they spend too much time obsessing over trying to optimize it. Others are skeptical and take everything they hear about it with a pinch of salt. So who is right? Today, we’re going to find out.