JC Penney goes back to the future, but it’s likely too little, too late
Steve Dennis
AUGUST 5, 2018
At one level, the announcemen t that JC Penney was going to stop wooing younger customers in favor of focusing on baby boomer moms seems to make a lot of sense. During the devastating Ron Johnson era, Penney’s was practically driven out of business by trying to execute what I call the customer trapeze way too quickly while simultaneously doing a number of other bone-headed things.
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