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Sun.Jun 26, 2022

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Lessons in B2B growth strategy that are literally out of this world 

Forrester eCommerce

JUNE 26, 2022

I recently had the honor of taking on an exciting stretch project at Forrester, helping to create and launch our inaugural coverage of the spacetech sector. On paper this appeared to be quite a shift away from my regular day job covering Account-based marketing (ABM) in the B2B marketing practice. However, Space was my gateway […].

B2B 370
B2B Marketing 370
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Drive Profitable Growth And Deliver Value Through Digital

Forrester eCommerce

JUNE 26, 2022

As the next era of digital unfolds, consumer expectations will continue to evolve, creating more demand than ever for high-quality, seamless digital experiences. In response, businesses need to accelerate their shift to digital business. Seventy-two percent of APAC decision makers reported that accelerating this shift to digital business is a high or critical priority over […].

Consumer 366
Consumer Customer 366
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