Wed.Jun 26, 2019

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Create More Video To Engage Your B2B Buyers

Forrester eCommerce

If a picture is worth 1,000 words, then what is a video worth? 100,000? 1 million? The human brain processes video 60,000 times faster than text, so that’s a whole lot of words. B2B buyers are wired to deal with visual information and to remember stories. Reading large blocks of text is the type of […].

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The Empowered Marketer: David Lemley of Retail Voodoo

Optimizely

How do you make food and beverage products stand out, both online and on store shelves? With consumer’s tastes and preferences changing constantly, you always have to keep up with the latest trends to help your clients succeed. Luckily, David Lemley has been in ecommerce since its inception, which means that he’s also seen the space evolve in the last few years.

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Cut Through The Chatbot Hype To Find The Right Conversational AI Solution For You

Forrester eCommerce

In this short take, I discuss the lessons learned from evaluating 14 vendors for the Forrester New Wave™: Conversational AI For Customer Service, Q2 2019. Check out the video below. For more insights, Forrester clients can dig into the full evaluative research here. And if you have more questions, reach out via inquiry.

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Facing Controversy Head-on: My Experience Interviewing Tobi Lütke, CEO of Shopify

Optimizely

Last week, I had the opportunity to sit down for a Q&A with Tobi Lütke on-stage at Shopify Unite , Shopify’s annual partner conference. . While I expected it to be an exciting experience, I was honestly surprised by one thing: the CEO’s level of transparency with the entire partner community. . Here’s what happened: . I was lucky to not only talk with Tobi and represent the Shopify Partner community on stage, but also to see the behind-the-scenes process at Shopify’s massive event. .

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The Future of Multi-Vendor Commerce

In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.

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Leading Australian Banks Continue To Raise The Bar — But Many Mobile Banking Experiences Continue To Miss The Mark

Forrester eCommerce

Co-authored with Riccardo Pasto, Senior Analyst and Seles Sebastin, Senior Research Associate It’s that time of the year again—a cold and wet June in Sydney as we try to survive another winter. The good news is…we are bringing some warmth and cheer to this cold winter, sharing our 2019 Forrester Banking Wave on Australian Mobile […].

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261: How My Student Kym Campbell Makes $400K/Year Helping Women With Their Fertility

My Wife Quit Her Job

Today I’m really happy to have Kym Campbell on the show and Kym is a student in my Create A Profitable Online Store Course. But her story is different compared to the other students in my class in that she doesn’t sell any physical products. Instead, she’s taken her business SmartFertilityChoices.com to over $400K in revenue this past year with a membership site and digital courses.

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Gerry McGovern: Why E-commerce Businesses Should Stop Focusing on Potential Customers

Omniconvert

Welcome to Growth Interviews! Welcome to Growth Interviews, the fun, stimulating and engaging series of conversations driven by digital business growth. Our mission is to provide insights and ideas from world-class professionals on the topic of growth and to cut through the noise of so-called marketing tips and tricks, revealing the money-making strategies behind e-commerce.

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The 7 Most Important Email Marketing Metrics For Ecommerce

Omnisend

Metrics always go in step with business activities. Only by measuring the effectiveness of your actions can you figure out which of them is best to implement and what has to be discontinued. This article contains the most important metrics what have to be measured when implementing your email marketing strategy. Also, how to measure Read more The post The 7 Most Important Email Marketing Metrics For Ecommerce appeared first on Ecommerce Marketing Automation | Omnisend.

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Brian Beck, B2B ecommerce expert and author, on digitally native buyers entering B2B industries [video]

GetElastic

B2B ecommerce expert, Brian Beck caught up with Get Elastic and filled us in on what should be top of mind for today’s B2B ecommerce practitioners. He stresses how expectations are being set by Amazon and notes that whether B2C or B2B it’s all about making the buyers job easier – which is what helps B2B companies win with ecommerce.

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4 Ways to Capture Leads Without Offering an Incentive

UpSellIt

Here at UpSellit, we frequently talk about the importance of high quality lead capture strategies. Why? Because having a customer’s email is powerful. A well-developed email list expands your customer base, allows for effective remarketing, and builds customer loyalty. Best of all – you won’t have to spend a dime on placement. That’s power.

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From Data to Decisions: Maximizing Retail Potential with AI

Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and guest speaker Sucharita Kodali

Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.

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Employee Spotlight: Mark Jacobs, Affiliate Marketing Maverick

FastSpring

FastSpring’s Employee Spotlight is a Q&A series that features the hardworking, intelligent, and fun people that make FastSpring great. Get to know the fantastic team behind the ecommerce platform. In this post, we’re featuring our Affiliate Marketing Manager, Mark Jacobs: Q: What’s your role at FastSpring? A: I am an affiliate marketing manager.

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Profitable Magento Store: How Much Does It Really Cost?

Prisync

As a platform, Magento is powerful. Sites like Graze and Kurt Geiger use Magento to power their online shops but for someone new to e-commerce, with a much smaller customer-base than these huge e-commerce stores, can you afford to run your store on Magento? In this post, we’re going to break down the cost of.

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Why Your Magento Development Projects Fail?

Onilab User Guides

Like doctors, every dev team has a small graveyard of canceled, abandoned, or broken projects. Failures happen for different reasons. PMI, The Project Management Institute, states that there are 7 main reasons : All focus goes to the tech and very little attention gets paid to business goals and KPIs, Most teams don’t have a clear definition of “success” which means requirements will creep up and bloat the project, An overwhelming amount of projects suffer from poor quality assurance and absence

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Apple device security misconceptions (and how to get ahead of them)

Jamf on Retail

Security is a top priority for any IT admin, no matter which platform(s) they are supporting. Read this for a tutorial on Apple device security.

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The B2B Digital Commerce Playbook for Manufacturers

In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.

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Compliance at Dynamic Yield

Dynamic Yield

Our team is dedicated to meeting global requirements and regulations when it comes to data protection, privacy, security, and operations. The post Compliance at Dynamic Yield appeared first on Dynamic Yield.

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VAT Update: Now You Can Pay VAT in Local Polish and Czech Currencies

Payoneer

We know that paying VAT can be a confusing and cumbersome process, which is exactly why we’ve updated our VAT collection service so that you can pay VAT in Polish z?otys (PLN) and Czech korunas (CZK), instead of guessing how much you need to pay in euros. Let’s break down how the new process works: Anyone who wishes to pay their VAT in PLN or CZK will be required to have balances in those currencies.

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Running a Subscription-Based Business? Consider Chargebee: A Complete Review

Ecommerce Platforms

The stats speak for themselves; as many as 15% of online shoppers at one point or another have signed up to receive a product-based monthly subscription. So, if you're an entrepreneur looking for a new venture, now's the time to jump on the bandwagon and launch a subscription-based business. If you're tempted by the idea but unsure where to begin, Chargebee may well be the solution.

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World’s leading B2B ecommerce authority disrupts the market with new report

GetElastic

Press Release originally published on Newswire. Andy Hoar is by far one of the world’s leading authorities on B2B ecommerce. From his years at Forrester Research leading the B2B ecommerce charge on business and strategy to his current role as CEO and Founder of ??Paradigm B2B – Andy is the go-to guy for B2B organizations evaluating, considering or implementing solutions.

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The Personalization Playbook: 2024 Strategies

Did you know—74% of IT leaders are looking to improve their tech stack to offer better personalization? It’s impossible to ignore the importance of personalization, but it comes with challenges. How do you do it with a tight budget? What about customer privacy and the use of data? The Personalization Playbook is packed with research and insights from Orium, Talon.One, and Bloomreach and gives IT leaders answers to these tough questions, helping them shape 2024 strategies for personalization.

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Sellbrite for Shopify helps Shopify merchants Master the Marketplaces

SellBrite

For over 4 years now, Sellbrite has helped Shopify store owners manage their online store business alongside their marketplace business. Many merchants have used Sellbrite to add Shopify stores to their business and build their brand. Others found Sellbrite within the Shopify app store and have used Sellbrite to create new marketplace sales. Sellbrite has helped merchants add millions of dollars in new sales throughout this period, but one thing has been consistent: in order to use Sellbrite, a

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Episode 78 – How to Use Visuals to Influence Shopping Behavior with Joana Galvao

eCommerce Evolution

The first glowing testimonial I heard about Joana Galvao was from Ezra Firestone. Next was my buddy, Jared Mitchell, of Skincare by Alana. Joana was described as a designer who “Gets it” – who understands how design impacts online experience and sales. She recently spoke at Traffic & Conversion Summit in San Diego and I heard she brought down the house.