Forrester eCommerce
JULY 19, 2019
Our most recent location intelligence (LI) research takes a deep dive into the LI landscape. The report titled, “Now Tech: Location Intelligence Technologies, Q3 2019,” analyzes 34 different players in the location intelligence market. We describe the key capabilities, the emerging market categories, and how the main LI players break down based on their tech […].
Optimizely
JULY 19, 2019
Women’s Wear Daily. The post Think Tank: Changing Marketing Tactics When Temps Rise appeared first on Zaius.
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RTP blog
JULY 19, 2019
By Oz Etzioni, Clinch The summer months are busy — from exciting adrenaline-pumping adventures to relaxing exotic beach vacations. This means that consumers are less involved on their social media feeds, spending more time out and about. So as a marketer, how do you win consumer attention when there is so little to go around? In order to beat the heat and beat their numbers, retail marketers need to clearly define their goals and commit to being heard in the summer months.
GetElastic
JULY 19, 2019
Disclaimer: As a native of New England I enjoy sharing my region’s slang with the world. “Wicked” is a general intensifier. It’s ultimately the better substitution for “really” or “very”; therefore this article is going to be very quick. I caught up with Robb Miller , SVP, Americas at RichRelevance – a personalization platform for search content and product that’s used by 200 enterprises today globally.
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Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.
SellBrite
JULY 19, 2019
From buying new sneakers on the GOAT app, to restocking paper towels via Amazon, to making the most of our cheat meals (I’m looking at you, way-too-greasy pizza) with UberEats, the way we as consumers buy things online is pretty similar: We realize we want or need something. We visit an online store (usually Amazon). We do some quick research on the product page (reviews, pictures, etc.).
GetElastic
JULY 19, 2019
We’re seeing significant changes in size, location, fulfillment capabilities, and staffing when it comes to brick-and-mortar stores. Success metrics are changing. As are assessments of purpose and overall value. Which is why I think the paper Benchmarking Retail Shoppability , by Raymond Burke and Neil Morgan of Indiana University’s Kelley School of Business, is so important.
Online Retail Today brings together the best content for online retail professionals from the widest variety of industry thought leaders.
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ecomdash
JULY 19, 2019
A tantalizing ecommerce business model that seems to offer all the advantages of online sales without any of the drawbacks, dropshipping is, in reality, harder than it seems. On the surface it seems like you’re just making money selling other people’s products, but the truth is you have to earn your profits through behind-the-scenes management — namely, product sourcing.
TradeGecko
JULY 19, 2019
The inventory manager is a vital role within a retail operation, eCommerce or wholesale business. They oversee and provide accurate data on available products to make informed decisions on supply chain management and sales. Quite the responsibility!
ecomdash
JULY 19, 2019
You’ve finally found it — the perfect ecommerce product to have all your shoppers’ pulling their credit cards out. But before you buy out the suppliers’ warehouse and start planning your next vacation, you have to ask yourself… is the product really as good as you think? In our guide on product sourcing best practices for the eight most common ecommerce business models , we went into detail on how to find products for each method, but we only touched upon what you do when you actually find a pro
ChannelAdvisor
JULY 19, 2019
Not only did Amazon shatter its own records this week, announcing that Prime Day 2019 was the largest shopping event in Amazon’s history , surpassing Black Friday and Cyber Monday sales combined, but sellers across the e-commerce landscape benefited from the unprecedented July shopping rush. . Whether these brands and retailers tried to capitalize on the shopping hordes descending on the Amazon marketplace, rode the broader e-commerce wave by pushing cross-channel digital marketing, or competed
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In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.
ecomdash
JULY 19, 2019
Most ecommerce business models revolve around offering customers what they want, but there’s one in which you guess what they want. In the subscription box model, which has carved itself a niche in ecommerce over the last few years, the customers don’t choose what products you send them, you do. It’s that element of surprise, and convenience, that makes customers willingly hand over their money on faith alone.
Customer Communications Group
JULY 19, 2019
You may think of consumer affluence as it relates to your product selection, branding and marketing. But did you know it also affects loyalty? We reveal the relationship, so you can leverage it to guide your customer retention strategies. The post How Consumer Income Affects Retail Brand Loyalty and Shopping Personalities appeared first on CCG.
ecomdash
JULY 19, 2019
Is being a good bargain hunter an ecommerce business model ? As long as you call it “retail arbitrage” it is! Retail arbitrage is buying your inventory at a significant discount from online and offline retail stores, and then reselling them online at a markup. The hidden cost is the busy work — running back and forth between your local retail stores, constantly checking online markets over and over every day, looking out for any and every sale.
eCommerceFuel
JULY 19, 2019
Drew Sanocki from Nerd Marketing joined the show nine months ago when he was involved in the purchase of three companies over the course of a month. Today he joins us again to share how things are going with these companies and what he has learned over that time. Listen in to hear Drew’s tips on leadership and how to track your company’s success.
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Understanding the intricate world of Point-of-Sale (POS) technology is a common challenge for tech buyers. When it comes to defining the functions of Point-of-Sale systems, the communications have yet to be standardized–—until now. Forrester’s new report, Demystifying The Technical Functions of POS Solutions, breaks through the noise and provides business leaders with the information and tools they need to evaluate the features of POS systems.
ecomdash
JULY 19, 2019
The history of white label products begins with, interestingly enough, the history of Rock n’ Roll. The name “white label” refers to the promotional vinyl records given to radios and DJs before an album’s official release — these records had only a white label because the final details and artwork were not yet finished. Radio stations could essentially write whatever they wanted on the blank labels….
iQmetrix
JULY 19, 2019
The results are in, the ROI is there, and the sales are being closed. So what’s holding you because from taking the Dropship plunge?
ecomdash
JULY 19, 2019
Buy low, sell high. You don’t need a business degree to recognize this as one of the fundamental building blocks of sales. And yet, when listing avenues for product sourcing, even the experts can overlook this. . Taken to its natural conclusion, buy low often equates to buying in bulk — generous price breaks at larger quantities are suppliers’ way of “thanking” merchants for taking a chunk of their inventory off their hands.
Groove
JULY 19, 2019
Considering an eCommerce loyalty program app? You're not alone. As we mentioned in our related eCommerce inbound marketing guide , establishing and maintaining customer loyalty has become an essential strategy for online and offline retailers. According to BigCommerce, it costs 5x less to convert existing customers than it does acquire new ones. Additionally, loyal customers spend up to 67% more than new customers.
Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and Guest Speaker Sucharita Kodali
Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.
ecomdash
JULY 19, 2019
What happens when you combine the retail arbitrage and wholesale models ? What if you find a one-time deal on a bulk order of products without needing a middle-man? That’s liquidation product sourcing — the Schadenfreude of business models. . Liquidation is similar to the wholesale model in that you buy in bulk for a discount. The main difference is that liquidation products aren’t always intended to be sold that way.
ROI Revolution
JULY 19, 2019
Sourced from Amazon.com. Amazon Prime Day 2019 took place on Monday, July 15 and Tuesday, July 16, 2019, and was once again the largest shopping event in Amazon history. With over 18 countries participating and more than 175 million items purchased, Amazon Prime Day 2019 surpassed Black Friday and Cyber Monday combined. In total, over $2 billion of products from small- to medium-sized businesses were sold via the Amazon network with a record number of Prime members participating in the two-da
ecomdash
JULY 19, 2019
Made by hand … the magic words every ecommerce shopper wants to see (almost as much as “free shipping”). But if you’re product sourcing for artisanal and handmade goods, the best person who can provide them for you, is you. . The oldest method of product sourcing is to simply make the products yourself. But that only solves one of your ecommerce problems — you still have to deal with marketing, storing, and shipping, not to mention product sourcing for your raw materials. .
ecomdash
JULY 19, 2019
Product sourcing represents the behind-the-scenes activity that determines a brand’s success from the shadows. While each ecommerce business model has its own demands, restrictions, and strengths, they all still draw from the same pool of product sourcing methods, more or less. The trick is knowing which ones are the best fit for your particular brand.
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In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.
ecomdash
JULY 19, 2019
Second-hand goods stores do well for brick-and-mortar retail, so why not ecommerce? Resellers of used goods receive the same competitive advantages online as they do off, making thrift stores a viable business model for ecommerce. The trouble, though, is finding a steady flow of new products — you can’t just reorder more from the manufacturer when you run out.
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