Wed.Mar 14, 2018

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The GDPR and The B2B Marketer: Ready or Not, Here I Come

Forrester eCommerce

The deadline for compliance with the GDPR is May 25, 2018, but the preparations of many B2B marketers range from nonchalant to indifferent. In our research interviews and inquiries about the GDPR, we find that many B2B marketers don’t think the regulation is a relevant concern because they think the GDPR doesn’t apply to business […].

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ReferralCandy Review: An Ecommerce Referral Program That Scales Your Growth

Ecommerce Platforms

I have reviewed all sorts of e-commerce systems on this site, and a majority of it has to do with Shopify. Due to that, we've crossed paths with the ReferralCandy app quite a few times. The reason for this is because ReferralCandy offers customer referral program tools for e-commerce sites, and it integrates seamlessly with a wonderful Shopify app. So, Shopify users are blessed with such a high-quality referral app.

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Mobile World Congress 2018 Felt More Telco-Centric Again

Forrester eCommerce

Now that the dust has settled from Mobile World Congress 2018, it is possible to get a better feel which mobility themes will set the tone for the coming year of mobility. These observations are of course subjective; they only reflect my observations over three days at the world’s leading mobility event. To start, the […].

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The Commerce Marketer Podcast: Mapping the Modern-Day Consumer’s Path to Purchase

Bronto

In this episode, Prevailing Path’s John Andrews discusses the dramatic shift of the customer journey in today's retail environment. The post The Commerce Marketer Podcast: Mapping the Modern-Day Consumer’s Path to Purchase appeared first on Bronto Blog.

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The Future of Multi-Vendor Commerce

In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.

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Palo Alto Networks acquires cloud monitoring and workload management specialist Evident.io

Forrester eCommerce

Palo Alto Networks (PAN) today announced plans to acquire Evident.io, a predominantly API-based cloud monitoring vendor for a cash purchase price of $300m. Evident.io has a large mindshare with Forrester’s end user clients and is also mentioned by other cloud workload security management (CWS) vendors regularly as a viable competitor.

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Why SMEs should consider selling on Amazon

TradeGecko

Despite fears that Amazon’s enormous eCommerce presence would squash local small businesses, many savvy SMEs are taking an “If you can’t beat ‘em, join ‘em” approach, and using the online marketplace to their advantage. TradeGecko’s inventory and order management software will help you automate your workflows so you can focus on growing your business.

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The Psychology Behind a Loyalty Points Program

Smile.io

Points programs are one of the most well-known and established retention marketing strategies in the world. Used by millions of brands in virtually every industry, they’re the most common definition of the term “loyalty program”, but why? What makes them so successful, and why have they worked well for so long?

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Dispelling the Most Common EMV Misconceptions

iQmetrix

Between July 2015 and June 2016, only 7% of all U.S. card-based transactions involved an EMV card. Over the next 12 months, this figure climbed to more than 31%. These figures suggest is that although EMV (Europay, Mastercard, and Visa) cards have become ubiquitous in a short amount of time, there are still widespread misconceptions about what they offer.

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What motivates shoppers to revisit your store?

Heartland

Whether you formally survey or initiate informal conversations, it is imperative to make sure that you leave your bias at the door and really listen to what customers have to say. We can assume, infer or guess what our customers want, but ultimately it’s essential to ask. So we did. Find out what motivates shoppers to revisit your brick and mortar store!

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If Tariffs Spark A Trade War, What Will Be The Impact On U.S. Retail?

RTP blog

President Trump’s recent decision to impose tariffs on steel and aluminum produced outside the U.S. has come under fire from many sources — not least members of his own political party. The National Retail Federation called them a “self-inflicted wound on the economy” and a “tax on American families.” While some pundits see ideological and economic benefits to the move , most mainstream economists believe the risk of a trade war far outweighs any benefits the tariffs could generate.

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From Data to Decisions: Maximizing Retail Potential with AI

Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and guest speaker Sucharita Kodali

Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.