Forrester eCommerce

AUGUST 22, 2021

Two fundamental truths apply to most B2B buying and selling scenarios. First, each individual account often presents multiple selling opportunities. Second, most purchase decisions are made by buying groups — not an individual acting alone. Let’s explore each of these truths to see how and why they influenced the design of Forrester’s new B2B Revenue […].

B2B 313

B2B Presentation Operations Marketing 313

Omnisend

AUGUST 22, 2021

Reading Time: 6 minutes. If you’ve ever stared at your computer screen and wondered what to write in an email to your subscribers—you need a content marketing calendar. A content calendar is an internal system that maps out your content. This includes what you’re going to send, when you’ll send it, and to which segments of your audience. Naturally, sending more emails results in more sales and revenue.

Marketing 148

Marketing Blog Customer Article 148

Forrester eCommerce

AUGUST 22, 2021

Two fundamental truths apply to most B2B buying and selling scenarios. First, each individual account often presents multiple selling opportunities. Second, most purchase decisions are made by buying groups — not an individual acting alone. Let’s explore each of these truths to see how and why they influenced the design of Forrester’s new B2B Revenue […].

B2B 285

B2B Presentation Operations Marketing 285

Omniconvert

AUGUST 22, 2021

Discover Bruce Hardie’s contribution to the Customer Value Optimization world and how his research helps today’s businesses perform better customer analysis. The post Bruce Hardie: Remarkable People in Customer Value Optimization appeared first on Omniconvert Ecommerce Growth Blog.

Customer 78

Customer Blog eCommerce 78

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