Fri.Oct 08, 2021

What Every Ecommerce Seller Needs to Know About Sales Tax Holidays

BigCommerce

If you sell into any of the 18 states with a sales tax holiday in 2021 (plus Puerto Rico), you… Business Taxes How to Sell Online sales tax Sales Tax Holidays

Office Depot, OfficeMax launch 20-minute pickup guarantee

Retail Dive

If an order isn't ready on time, shoppers get $20 off their next qualifying purchase

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Amazon Uses UK as Testing Ground for Brick-and-Mortar Formats

Retail Touch

Slowly but surely Amazon is taking its brick-and-mortar act “across the pond,” opening several different types of physical stores in the UK.

Toys 99

Simon malls to close on Thanksgiving

Retail Dive

A few years ago the REIT insisted on keeping its shopping centers open on the holiday, but joins other retailers in shutting down

Other 101

This Coming Holiday Season is Shaping Up to Have the Most Spending in History

As for what shoppers want to buy most, you'll have to read the “2021 Holidays Unwrapped” report by Klarna to find out. Download it here!

UpSellit Awarded “Best Use of Data-Driven Marketing” at 2021 Rakuten Advertising Golden Link Awards

UpSellIt

UpSellit won the 2021 Rakuten Advertising Golden Link Award for Best Use of Data-Driven Marketing! It’s an achievement we don’t take for granted, and we’re honored to be recognized by industry leaders in performance marketing. What are the Golden Link Awards?

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How True Religion and Supreme Reaped the Benefits of ‘No Marketing’ Marketing

Retail Touch

Within its 25-year lifespan, Supreme has evolved from a highly local New York City institution to a world-renowned lifestyle brand with a cult-like following.

Macy's updates app, launches live shopping

Retail Dive

The redesigned app features new design and navigation features, while Macy's Live allows customers to interact with stylists and hosts

4 Pillars of a Successful 2021 Holiday Strategy

ROI Revolution

Published October 8, 2021. The 2021 holiday shopping season is set up to be yet another challenge for brands looking to grow profitably, with consumers’ shopping habits and spending behaviors transformed by the events of the past year and a half.

Gifts 78

The Weekly Closeout: Mirror plans Canada launch and what's with all the e-commerce spinoffs?

Retail Dive

Lululemon will expand the home fitness tech to nearly 200 stores, and Macy's is encouraged to follow department store Saks on a strange path

The Importance of PCI Compliance and Data Ownership When Issuing Payment Cards

This eBook provides a practical explanation of the different PCI compliance approaches that payment card issuers can adopt, as well as the importance of both protecting user PII and gaining ownership and portability of their sensitive data.

Inside Elastic Path with our Marketing Interns

GetElastic

Our latest Inside Elastic Path series features the marketing interns and as a marketing intern myself, I could not be any more excited to share my story with you. My name is Michaela and I’m currently pursuing a master’s degree in Integrated Marketing and Communication at Stonehill College.

Williams-Sonoma is the latest retailer to boost minimum wage to $15

Retail Dive

The home retailer follows others in the industry that have sweetened their perks in an attempt to fill jobs

Other 88

Luxury Brands Need an Effective Digital Content Strategy

Retail Touch

COVID has driven a fundamental change in consumer shopping behavior over the last year. Customers now expect different types of experiences, particularly when it comes to luxury brands. They’re looking for more engagement, digitally curated events and social media-fueled, branded storytelling.

Why alternate fulfillment models are critical for creating a good ecommerce experience

Kibo

By now, most retailers understand that customer experience (CX) is a priority when it comes to ecommerce. Providing an excellent online shopping experience is even more important than the quality of the product or service, per nearly two thousand businesses in a recent SuperOffice survey.

Make Payment Optimization a Part of Your Core Payment Strategy

Everything you need to know about payment optimization – an easy-to-integrate, PCI-compliant solution that enables companies to take control of their PSPs, minimize processing costs, maximize approval rates, and keep control over their payments data.

PetSmart Launches Delivery for Pet Prescriptions

Retail Touch

PetSmart has partnered with Allivet , a fully licensed pet pharmaceutical tech company, to offer prescription delivery services. PetSmart customers can now purchase pet medicine online and set up auto-ship for ongoing prescriptions.

Walking the Line Between Occupancy and Pricing

PERQ

Finding and maintaining the perfect balance of occupancy and pricing is crucial for multifamily communities to achieve revenue success.

How to Prevent A/B Testing from Slowing Down Your Site

Neil Patel

You’ve probably used tools like Google Optimize for A/B testing to increase conversion rates on your site. These tools allow you to test content by showing different variations of the same page to visitors at random.

How to cheat at Black Friday this year

Omniconvert

My head-scratcher this week is about… How (many) companies sacrifice a lot of their margin to acquire customers that will never buy again / at full price.

Blog 78

A Master's Guide to B2B: How Listening to Your Customers Can Grow Your Business

Speaker: Adam Dorfman, Head of Product Growth at Reputation & Michele Bettinazzi, Customer Experience Manager at PeakMade Real Estate

Improved marketing conversion, happy customers, and faster growth - that’s only three things that can be accomplished by just listening to your customers. Customer feedback is an extremely invaluable tool to keeping retention high, attracting new business, and improving the general operations of your business. The question is - how do you capture all this? Join Adam Dorfman, Head of Product Growth at Reputation & Michele Bettinazzi, Customer Experience Manager at PeakMade Real Estate, for this essential discussion on the ins and outs of brokering the optimal customer interaction.

Repsly Announces New Shelf Detection Solution, Powered by Image Recognition, to Help Consumer Goods Brands Overcome Labor Shortages in the Field

RepslyBlog

The retail execution software leader is helping field teams leverage image recognition technology to execute faster, cheaper, and more accurate shelf audits at scale. Repsly News Press Release

How marketers can adapt to Apple’s Mail Privacy Protection update

Liveintent

Marketers were given just three months to prepare for Apple’s groundbreaking new Mail Privacy Protection feature. Announced in June and launching in September, this iOS 15 feature has left email marketers scrambling to adapt their strategies in time.

Digital Requirements Force Legacy Tech Out Of The Way – But Not As Fast As Businesses Wish

Forrester's Customer Insights

Today’s world, rife with supply chain emergencies, natural disasters, and pandemic responses, requires agility and adaptability that businesses cannot deliver with static, overly-customized tech. Architecture & Technology Strategy Business Technology (BT) commerce digital business

Instacart acquiring catering tech firm FoodStorm

Retail Wire

Instacart announce that it is acquiring FoodStorm, an end-to-end catering order management system for grocery retailers. FoodStorm works with retail partners Bi-Rite Market, Mollie Stone’s Markets, Roche Brothers and Uncle Giuseppe’s. in-article

Negative Reviews & Online Feedback Happens - But Where Do You Go From Here?

Speaker: Adam Dorfman, Head of Product Growth at Reputation and Jeremy Shubitz, Director of Marketing at Bosley

Responding to online negative feedback can be challenging. What should you say? What should you not say? Should you even respond? In today's, your customers will be not only your biggest advocates but also your biggest critics. However, negative feedback can offer actionable insights to build a stronger product and customer experience.

Wie Führungskräfte im B2B-Marketing für unberechenbares Wetter planen können

Forrester's Customer Insights

Though the forecast for 2022 remains unsettled, B2B marketing leaders can take decisive steps to set themselves and their teams up for success. Age of the Customer B2B Marketing Chief Marketing Officer Emerging Growth Marketing Europe marketing annual planning marketing strategy Planning Assumption

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Retailers are facing a live Christmas tree shortage

Retail Wire

Consumers may only have the option of buying artificial Christmas trees in some locations this year as live trees are in short supply due to severe weather events that took place in the Pacific Northwest and Midwest this summer.

Wechsel von Lead-zentrierten Fokus zu Buying Groups: Der Schlüssel zum Demand- und ABM-Erfolg

Forrester's Customer Insights

As demand and account-based marketing (ABM) leaders look to lay new foundations in 2022, a focus on buying groups and intuitive, highly contextualized experiences will be critical.

B2B 26

Michaels plans to directly compete with Etsy

Retail Wire

Michaels has plans to sell arts and crafts made by its customer creators by the middle of next year on its digital platforms. Makers have been giving us feedback. They’re finding friction points and we’re responding,” said Michaels Cos. CEO Ashley Buchanan.

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Post-Pandemic eCommerce Growth: Leverage Product Data, Market Research & Shopping Trends

Speaker: Phil Irvine, VP & Director of Audience Intelligence

This session will dive into how organizations can still leverage historical customer and product data but need to also think about how to augment development of strategies with marketing research and other shopper signals to efficient drive e-Commerce growth. Join Phil Irvine, VP & Director of Audience Intelligence, for this in-depth discussion of the current e-commerce landscape. Whether concerned about data privacy and data management, or curious about how businesses can rethink approaches to designing shopping experiences, the answers are here.