Fri.Oct 08, 2021

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Digital Requirements Force Legacy Tech Out Of The Way – But Not As Fast As Businesses Wish

Forrester eCommerce

Today’s world, rife with supply chain emergencies, natural disasters, and pandemic responses, requires agility and adaptability that businesses cannot deliver with static, overly-customized tech.

Supplies 370
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What Every Ecommerce Seller Needs to Know About Sales Tax Holidays

BigCommerce

If you sell into any of the 18 states with a sales tax holiday in 2021 (plus Puerto Rico), you…

eCommerce 397
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Amazon Uses UK as Testing Ground for Brick-and-Mortar Formats

Retail TouchPoints

Slowly but surely Amazon is taking its brick-and-mortar act “across the pond,” opening several different types of physical stores in the UK. It appears the ecommerce giant is using these brick-and-mortar locations primarily for consumer and market testing purposes, but Amazon has released little data about plans or timetables for additional openings.

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Wechsel von Lead-zentrierten Fokus zu Buying Groups: Der Schlüssel zum Demand- und ABM-Erfolg

Forrester eCommerce

As demand and account-based marketing (ABM) leaders look to lay new foundations in 2022, a focus on buying groups and intuitive, highly contextualized experiences will be critical.

Marketing 195
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Get MACH Ready: Preparing Your Business for Digital Transformation

Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.

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How True Religion and Supreme Reaped the Benefits of ‘No Marketing’ Marketing

Retail TouchPoints

Within its 25-year lifespan, Supreme has evolved from a highly local New York City institution to a world-renowned lifestyle brand with a cult-like following. At its core, the company has successfully stayed true to its roots, creating products for the “youth counterculture,” niche skater and hip-hop communities specifically. But between its marketing strategy (or lack thereof) and uber-exclusive partnerships, Supreme has nevertheless evolved into a highly coveted, and profitable, brand.

Marketing 248
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Se Centrer Sur Le Groupe D’Achat Est La Clé Du Succès

Forrester eCommerce

Alors que les responsables de la demande et du marketing basé sur les comptes (ABM) cherchent à établir de nouvelles bases en 2022, il sera essentiel de se concentrer sur les groupes d'achat pour réussir.

Marketing 195

More Trending

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Perspectives On One Identity’s Acquisition of OneLogin

Forrester eCommerce

On Monday October 4, 2021, IAM vendor One Identity announced plans to acquire IDaaS vendor OneLogin for an undisclosed amount. Founded in 2009, OneLogin is an established pure-play IDaaS vendor that primarily serves midmarket enterprises, with a unified platform for employees, partners, and customers and has raised over $170 million in venture financing.

Events 195
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UpSellit Awarded “Best Use of Data-Driven Marketing” at 2021 Rakuten Advertising Golden Link Awards

UpSellIt

UpSellit won the 2021 Rakuten Advertising Golden Link Award for Best Use of Data-Driven Marketing! It’s an achievement we don’t take for granted, and we’re honored to be recognized by industry leaders in performance marketing. What are the Golden Link Awards? The Rakuten Advertising Golden Link Awards recognize publishers, advertisers, and agencies across the United States.

Marketing 131
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Les Points Clés Des Tendances Pour Les Directeurs Du Marketing B2B en 2022

Forrester eCommerce

Explorez quelques tendances clés du marketing B2B qui définiront les priorités des CMO en 2022, et comment agir pour stimuler la croissance des revenus.

B2B 195
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Simon malls to close on Thanksgiving

RetailDive

A few years ago the REIT insisted on keeping its shopping centers open on the holiday, but joins other retailers in shutting down.

Other 126
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The Future of Multi-Vendor Commerce

In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.

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Wie Führungskräfte im B2B-Marketing für unberechenbares Wetter planen können

Forrester eCommerce

Though the forecast for 2022 remains unsettled, B2B marketing leaders can take decisive steps to set themselves and their teams up for success.

B2B 195
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Macy's updates app, launches live shopping

RetailDive

The redesigned app features new design and navigation features, while Macy's Live allows customers to interact with stylists and hosts.

Customer 119
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4 Pillars of a Successful 2021 Holiday Strategy

ROI Revolution

Published October 8, 2021. The 2021 holiday shopping season is set up to be yet another challenge for brands looking to grow profitably, with consumers’ shopping habits and spending behaviors transformed by the events of the past year and a half. The brands that don’t proactively anticipate roadblocks or face challenges head-on will be left in the digital dust.

Gifts 78
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The Weekly Closeout: Mirror plans Canada launch and what's with all the e-commerce spinoffs?

RetailDive

Lululemon will expand the home fitness tech to nearly 200 stores, and Macy's is encouraged to follow department store Saks on a strange path.

eCommerce 108
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Forrester Report: Demystifying The Technical Functions of POS Solutions

Understanding the intricate world of Point-of-Sale (POS) technology is a common challenge for tech buyers. When it comes to defining the functions of Point-of-Sale systems, the communications have yet to be standardized–—until now. Forrester’s new report, Demystifying The Technical Functions of POS Solutions, breaks through the noise and provides business leaders with the information and tools they need to evaluate the features of POS systems.

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How to cheat at Black Friday this year

Omniconvert

My head-scratcher this week is about… How (many) companies sacrifice a lot of their margin to acquire customers that will never buy again / at full price. Here’s what usually happens at Black Friday: Brands cut down their prices to attract new customers => Ads are more expensive thanks to a higher demand => Brands […]. The post How to cheat at Black Friday this year appeared first on Omniconvert Ecommerce Growth Blog.

Blog 78
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Adidas to take back apparel from any brand in resale program with ThredUp

RetailDive

Members of the athletics brand's app can order a prepaid shipping label and send back used apparel in exchange for rewards.

Apparel 115
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Inside Elastic Path with our Marketing Interns

GetElastic

Our latest Inside Elastic Path series features the marketing interns and as a marketing intern myself, I could not be any more excited to share my story with you. My name is Michaela and I’m currently pursuing a master’s degree in Integrated Marketing and Communication at Stonehill College. My focus is on content marketing, so writing blog posts like this is right up my ally.

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Williams-Sonoma is the latest retailer to boost minimum wage to $15

RetailDive

The home retailer follows others in the industry that have sweetened their perks in an attempt to fill jobs.

Retail 120
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How Retailers Are Transforming Customer Experiences with Data & AI

Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and Guest Speaker Sucharita Kodali

Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.

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How marketers can adapt to Apple’s Mail Privacy Protection update

Liveintent

Marketers were given just three months to prepare for Apple’s groundbreaking new Mail Privacy Protection feature. Announced in June and launching in September, this iOS 15 feature has left email marketers scrambling to adapt their strategies in time. In a nutshell, Mail Privacy Protection will anonymize Apple Mail users’ information, leaving marketers in the dark about their audience’s email open times, locations, and device information.

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Office Depot, OfficeMax launch 20-minute pickup guarantee

RetailDive

If an order isn't ready on time, shoppers get $20 off their next qualifying purchase.

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Asda expands full range one-hour delivery service to 96 stores – find out where

365 Retail

Asda will extend its one-hour express delivery service to 96 stores following a successful trial launched in the summer. The service gives customers access to Asda’s full online range of more than 30,000 grocery products for delivery within the hour if they live within a three-mile radius of a store in the scheme and order up to 70 items. Asda is rolling out its one-hour delivery service to 96 stores (Asda/PA).

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Why alternate fulfillment models are critical for creating a good ecommerce experience

Kibo

By now, most retailers understand that customer experience (CX) is a priority when it comes to ecommerce. Providing an excellent online shopping experience is even more important than the quality of the product or service, per nearly two thousand businesses in a recent SuperOffice survey. According to the survey , 45% of respondents listed customer experience as their number one priority.

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The B2B Digital Commerce Playbook for Manufacturers

In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.

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Walking the Line Between Occupancy and Pricing

PERQ

Finding and maintaining the perfect balance of occupancy and pricing is crucial for multifamily communities to achieve revenue success. In Multifamily Real Estate (MFRE,) it is considered a best practice to train employees to understand that the value of an asset comes in the form of it being a healthy, stabilized asset. That, by definition, is an asset that has not just achieved high occupancy, but that has achieved a balance of maximizing rent growth while maintaining/achieving stabilized occu

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Instacart acquiring catering tech firm FoodStorm

RetailWire

Instacart announce that it is acquiring FoodStorm, an end-to-end catering order management system for grocery retailers. FoodStorm works with retail partners Bi-Rite Market, Mollie Stone’s Markets, Roche Brothers and Uncle Giuseppe’s.

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Astound Commerce announces new management appointments

365 Retail

Global digital commerce specialist Astound Commerce announced today a series of global and local market leadership appointments, in a move that reflects the company’s need for scalable expansion in the face of extraordinary growth. This organisational change is expected to dramatically benefit Astound’s clients and partners, enabling the company to offer more-innovative solutions and services, and to bring them to market more broadly and more quickly.

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Retailers are facing a live Christmas tree shortage

RetailWire

Consumers may only have the option of buying artificial Christmas trees in some locations this year as live trees are in short supply due to severe weather events that took place in the Pacific Northwest and Midwest this summer. Further complicating matters are COVID-19 related supply chain disruptions.

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The Personalization Playbook: 2024 Strategies

Did you know—74% of IT leaders are looking to improve their tech stack to offer better personalization? It’s impossible to ignore the importance of personalization, but it comes with challenges. How do you do it with a tight budget? What about customer privacy and the use of data? The Personalization Playbook is packed with research and insights from Orium, Talon.One, and Bloomreach and gives IT leaders answers to these tough questions, helping them shape 2024 strategies for personalization.

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Repsly Announces New Shelf Detection Solution, Powered by Image Recognition, to Help Consumer Goods Brands Overcome Labor Shortages in the Field

RepslyBlog

The retail execution software leader is helping field teams leverage image recognition technology to execute faster, cheaper, and more accurate shelf audits at scale.

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Michaels plans to directly compete with Etsy

RetailWire

Michaels has plans to sell arts and crafts made by its customer creators by the middle of next year on its digital platforms. “Makers have been giving us feedback. They’re finding friction points and we’re responding,” said Michaels Cos. CEO Ashley Buchanan. The company has “hundreds of coders around the world working to completely revamp and recode our website and app,” she said.

Arts 52
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Luxury Brands Need an Effective Digital Content Strategy

Retail TouchPoints

COVID has driven a fundamental change in consumer shopping behavior over the last year. Customers now expect different types of experiences, particularly when it comes to luxury brands. They’re looking for more engagement, digitally curated events and social media-fueled, branded storytelling. Tech savvy and affluent Generation Z and millennials are a crucial audience for luxury brands.

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McD’s treating teachers to free breakfasts

RetailWire

Educators will get a free meal at participating McDonald’s restaurants on Monday, Oct. 15. McD’s is making the gesture to thank teachers for their efforts of behalf of the nation’s children. The promotion follows a similar one last year for first responders. Teachers with identification will get a Happy Meal?carton containing a choice of?

Article 40
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Mapping Digital Transformation: Retail’s Strategic Shift

Speaker: Jennifer Wright, Michael Scholz, Jasmin Guthmann, and Scott Canney

Digital transformation in retail is so much more than new technology. You need to get your whole organization, from entry-level workers to executives, on board with the new tech, new skills, and culture changes that digital transformation brings. Leading this mindset shift can be a daunting task… but that’s where this webinar comes in! Join our panel of experts as they guide you through the challenges of digital transformation, preparing you to avoid common mistakes and make the most of incredib