Forrester eCommerce
FEBRUARY 12, 2022
To drive effective and cost-efficient buyer engagement through demand marketing, marketers must build programs with clear goals tied to business objectives and a long-term campaign theme linked to buyer needs. So why do marketers have so much trouble with demand program planning? Demand program owners need a repeatable approach to program creation.
Ecommerce Guru
FEBRUARY 12, 2022
That’s how most marketers describe customers’ paths when they shop online. And while this may have been true a few years ago, that is no longer the case. What happens after a customer purchase has become just as crucial to establishing your brand as the purchasing process itself. Therefore, optimizing your post-purchase checkout process is critical for creating a positive customer experience, regardless of the stage of your Shopify store’s development.
Ecommerce Guru
FEBRUARY 12, 2022
A woman’s journey to becoming a household name begins with her own. As a small group of women artisans contributed INR 100 to buy cloth, threads, and plastic wrappers for making cushions and bags, Ruma Devi’s grit turned into “Ruma – The Craft of India.” It’s more than just her name that people refer to Rumaji Devi these days.
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