Mon.Aug 29, 2022

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For Marketing Operations Leaders, 2023 Brings Opportunity Amid Uncertainty

Forrester eCommerce

Data-driven, actionable insights will be critical for weathering economic turbulence. Providing these insights ranks high among marketing operations teams’ priorities in the year ahead.

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Reports: Amazon to Shut Down In-House Telehealth Service Following One Medical Acquisition

Retail TouchPoints

Amazon is planning to shutter its home-grown urgent and primary care offering, Amazon Care, following the July acquisition of the more advanced One Medical primary care business, multiple sources report. The news was announced in an internal memo to employees from Neil Lindsay, SVP of Amazon Health Services and Amazon Stores, according to GeekWire. In the letter, Lindsay said that after months of deliberation it was decided that Amazon Care was not “the right long-term solution for our enterpris

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Portfolio Marketing Must Act As A Compass Through Shifting Seas In 2023

Forrester eCommerce

By investing in audience-centric practices, portfolio marketers can help their organizations be more efficient and effective, despite economic uncertainty.

Marketing 370
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Home Depot Strengthens Store Networks to Support Hardware Refresh

Retail TouchPoints

The Home Depot began distributing 125,000 hdPhones to store associates in June 2022, but as with any piece of hardware, the multi-function devices are really only as good as the in-store networks supporting and connecting them. That’s a major reason the rollout coincided with a network refresh for the retailer’s U.S. and Canadian stores that is slated to be complete by late 2022 or early 2023.

Outdoor 288
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Get MACH Ready: Preparing Your Business for Digital Transformation

Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.

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Three Data-Driven Trends That Will Drive B2B CMOs’ 2023 Planning  

Forrester eCommerce

To thrive in a turbulent year, B2B marketing leaders will need to spend strategically. Taking cues from fast-growing companies can help.

B2B 370
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Inside the Metaverse’s $5T Opportunity

Retail TouchPoints

McKinsey estimates that the metaverse will create approximately $5 trillion in value. But where is that value coming from? And how can retailers get a piece of it? During this Retail ThinkTank inspiration session, we dig into one of the industry’s buzziest topics with Hamza Khan of McKinsey, who helped create the company’s research on this fast-evolving topic.

Retail 269

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California REI Store Unionizes, Marking Second Victory for Organizers

Retail TouchPoints

Associates at a Berkeley, Calif., REI store have voted to form a union in a 56-38 vote, marking the second successful unionization effort at the retailer. The store’s workers will be represented by the United Food and Commercial Workers Local 5. The first successful REI unionization vote was at a Manhattan location, where workers chose to organize in March 2022.

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The Best Loyalty Apps for Shopify to Boost Customer Relationships

Ecommerce Platforms

The best loyalty apps for Shopify are an excellent way for business leaders to improve the lifetime value of their customers. After all, returning customers are one of the most important assets an ecommerce company can have. Repeat customers are easier to sell to than new visitors on your ecommerce store, and they spend more too (up to 67% more ). Unfortunately, convincing clients to return to your business and keep spending their hard-earned cash isn’t always easy.

Shopify 210
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Setting Up Google Analytics Remarketing Audiences: A Guide

Store Growers

Last Updated on August 29, 2022. The importance of people that have been to your website before but didn’t buy shouldn’t be underestimated. After all, they were interested enough in what you offer at some point, so there might still be a chance of converting them. And Remarketing allows you to do exactly that. The two most popular ways to configure remarketing audiences are through Google Ads and Google Analytics.

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The Best Rewards Apps for Shopify Store Owners

Ecommerce Platforms

The best rewards apps for Shopify are an excellent way to improve engagement among customers, and boost your chances of repeat purchases. With rewards apps, you provide your consumers with points or bonuses every time they make a purchase or complete a certain action. Rewards apps allow you to implement different kinds of rewards based on customer behavior.

Shopify 183
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The Future of Multi-Vendor Commerce

In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.

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How brands are collapsing the e-commerce purchasing funnel with augmented reality

RetailDive

Brands are relying on WebAR to transform their e-commerce sites into powerful AR commerce destinations.

eCommerce 145
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The Future of Entertainment: Beyond Netflix, Disney+, and Prime Video

Digital Doughnut

Long gone are the days consumers would endure 5 minutes of ads to watch for free; now there is a subscription for almost everything. With the fast-paced nature of the entertainment industry, marketers and advertisers must grow with it or fear being left behind as the consumer continues to change. By Dean Nagib, Commercial Director, UK at MiQ.

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Is Dillard’s setting the pace for mid-tier department stores?

RetailDive

As rivals struggle to redefine the legacy model, the Southern chain has stuck with its founding family — and retail fundamentals.

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The Gore and Glamor of Halloween Trends in 2022

IntelligenceNode

What to expect this spooky retail season As retailers worldwide work their way through the remainder of 2022, it’s time to brace for the big leagues. The major holidays of. The post The Gore and Glamor of Halloween Trends in 2022 appeared first on Blog.

Blog 98
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Forrester Report: Demystifying The Technical Functions of POS Solutions

Understanding the intricate world of Point-of-Sale (POS) technology is a common challenge for tech buyers. When it comes to defining the functions of Point-of-Sale systems, the communications have yet to be standardized–—until now. Forrester’s new report, Demystifying The Technical Functions of POS Solutions, breaks through the noise and provides business leaders with the information and tools they need to evaluate the features of POS systems.

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Alex and Ani has $17.5M loan as it seeks growth after bankruptcy

RetailDive

The jewelry retailer known for its charm bracelets filed for Chapter 11 in 2021 after years of fast growth and disruptions both external and internal.

Jewelry 101
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Should Quick Commerce Be Part of Your E-Commerce Strategy?

ChannelAdvisor

Quick commerce – also known as Q-commerce and on-demand delivery – is an e-commerce delivery process that aims to have purchased goods and services delivered within an hour or less. With a focus on speed and convenience for the consumer, quick commerce is typically centered around smaller quantities of products, ranging from food, beverage, toiletries, pharmaceuticals and more.

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Ulta to introduce new layout in select stores this fall

RetailDive

The retailer will place mass and prestige brands together in order to better reflect how customers shop.

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How to Create an Effective MAP Policy

Wiser

Most brands today are using what’s called a Minimum Advertised Price (MAP) policy to protect their business from resellers who could otherwise hurt their brand image, and profits, with too-low prices. Any experienced company knows how important a good MAP policy really is, both implementing it and enforcing it. But not all policies are created equal.

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How Retailers Are Transforming Customer Experiences with Data & AI

Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and Guest Speaker Sucharita Kodali

Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.

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August 2022 SEO News Recap

ROI Revolution

This month delivered yet another round of updates in the organic search world. In this blog, explore SEO news from August 2022 so that you’re up-to-date with everything going on in SEO right now! Authors: Robyn Riley, Nicole Moore, and Niki Morock. 1. Google Updates the Search Quality Raters Guidelines. Google updated the Search Quality Rater Guidelines in late July, with the most significant overhauls related to Google’s definition of YMYL (Your Money, Your Life).

SEO 78
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A must for your e-Commerce holiday strategy? A stellar customer experience

RetailDive

Find out how to elevate your e-Commerce customer experience and why it matters this holiday season.

eCommerce 113
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Ecommerce Website Development: What Store Owners Should Know

eCommerce CEO

In today’s world, it is hard to find a company that does not have an online presence. When starting an ecommerce website of your own, Read more.

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Back-to-school consumers are holding out for discounts

RetailDive

Shoppers have had different priorities this summer and remain focused on saving money as inflation squeezes their budgets.

Consumer 101
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The B2B Digital Commerce Playbook for Manufacturers

In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.

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7 Best Ecommerce Website Builders of 2022

eCommerce CEO

If you’re evaluating online store builders, you’ll likely find a dozen options, all claiming to be the best for business owners. But which ecommerce builders. Read more.

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Levi’s leverages AI to boost e-commerce fulfillment

RetailDive

The denim brand is launching a new platform to streamline deliveries as it works to grow its direct-to-consumer business.

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Should Quick Commerce Be Part of Your E-Commerce Strategy?

ChannelAdvisor

Quick commerce – also known as Q-commerce and on-demand delivery – is an e-commerce delivery process that aims to have purchased goods and services delivered within an hour or less. With a focus on speed and convenience for the consumer, quick commerce is typically centered around smaller quantities of products, ranging from food, beverage, toiletries, pharmaceuticals and more.

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UPS peak surcharges to affect large shippers expecting strong holiday demand

RetailDive

The fee follows FedEx and the Postal Service announcing their own cost hikes.

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The Personalization Playbook: 2024 Strategies

Did you know—74% of IT leaders are looking to improve their tech stack to offer better personalization? It’s impossible to ignore the importance of personalization, but it comes with challenges. How do you do it with a tight budget? What about customer privacy and the use of data? The Personalization Playbook is packed with research and insights from Orium, Talon.One, and Bloomreach and gives IT leaders answers to these tough questions, helping them shape 2024 strategies for personalization.

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4 Tips To Manage And Optimize Retail Revenue

RetailMinded

Retail revenue management primarily aims at selling the appropriate product to the right customer at the right time for the right price. With the stiff competition in the business sector, you must master all these aspects. Otherwise, your venture won’t be profitable. Here are four tips to effectively manage and optimize retail revenue: . Embrace Technology.

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Workers are picking up breakfast on the way to work

RetailWire

Restaurant traffic overall was down two percent in the second quarter, but the breakfast day-part was flat, according to The NPD Group. The relative strength of the breakfast segment can be attributed to convenience and the relatively low price of food and beverage items at that time of day. “For a lot of people, it’s simply a cup of coffee and maybe a specialty coffee that they’re paying a premium price for, but it’s sort of more manageable,” said David Portalatin, NPD’s food and beverage analy

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420: My Big Purchase To Save 100K+ On Taxes – A Bumblebee Linens Update With Steve Chou

My Wife Quit Her Job

Today I’m doing a solo episode to give you a quick update on Bumblebee Linens and to provide you with a pretty cool tax strategy that e-commerce business owners are using to save on taxes. What You’ll Learn What’s up with Bumblebee Linens in 2022 The details about my latest purchase How opportunity zones can save your business money on taxes Other Resources And Books Create A Profitable Online Store Sponsors Postscript.io – Postscript.io is the SMS marketing platform that

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Chains expect sales to slow, but how much is still the question

RetailWire

Retailers are trying to bring their inventories in line with consumer demand. Almost all expect that demand will slow in the back half of 2022 as inflation continues to eat into discretionary spending. “The uncertainty moving forward is significant,” said Erik Nordstrom, CEO of Nordstrom. “There’s cases to be made that things could get better pretty quickly, and then there’s credible cases to be made that it’s going to be tough.”.

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Mapping Digital Transformation: Retail’s Strategic Shift

Speaker: Jennifer Wright, Michael Scholz, Jasmin Guthmann, and Scott Canney

Digital transformation in retail is so much more than new technology. You need to get your whole organization, from entry-level workers to executives, on board with the new tech, new skills, and culture changes that digital transformation brings. Leading this mindset shift can be a daunting task… but that’s where this webinar comes in! Join our panel of experts as they guide you through the challenges of digital transformation, preparing you to avoid common mistakes and make the most of incredib