Mon.Dec 18, 2017

article thumbnail

Why Inbound Marketing Fails (and How to Guard Against It)

Kissmetrics

There’s no doubting the power of inbound marketing. It’s safe to say that inbound has revolutionized the way marketing works in today’s world. When it works, that is. Because many times, it doesn’t. Or at least, it takes too long. Crafting an inbound campaign requires audience targeting, multiple forms of content based on funnel stages, and perfect integration between marketing and sales.

Marketing 219
article thumbnail

In-Store WiFi: Retailers’ Competitive Advantage

RTP blog

By Sam Darwish, Skinny IT Customers today are intertwined with digital ecosystems. From Gen Z to Baby Boomers, every demographic segment is at least familiar with their mobile device, and it’s highly probable they are using devices in their retail customer journey. Therefore, companies that are utilizing in-store WiFi for their customer’s satisfaction have a significant advantage over their competitors.

Retail 150
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Primaseller Review: Multi-channel Inventory and Sales Management, Without the High Price Tag

Ecommerce Platforms

If you're an ecommerce professional and have tried to expand to a retail store or an online marketplace like Etsy or Amazon, you would know how complicated the process can get. A lot of things can go wrong. You end up having miscommunications on inventory between the channels, customers get upset when the inventory isn't available, and the order management isn't exactly as easy as it is with an individual online shop.

article thumbnail

How to Come Up With a Business Name: Ecommerce Edition 2018

A Better Lemonade Stand

This is a comprehensive guide that will take you through the steps of coming up with a great business name for your online business. The post How to Come Up With a Business Name: Ecommerce Edition 2018 appeared first on A Better Lemonade Stand.

eCommerce 132
article thumbnail

The Future of Multi-Vendor Commerce

In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.

article thumbnail

New: Amazon Locker

Rishi Rawat

It’s really hard to keep up with the advances Amazon makes every 14 days or so. Just noticed something new on Amazon checkout. They displayed the option to try Amazon Locker: And when I clicked it was shown this: Looks like they are testing this out at local Whole Foods store locations. About Amazon Locker: Amazon Locker provides you with a self-service delivery location to pick up and return your Amazon.com packages.

70
article thumbnail

The Price of Personalization Failures; Paywall Changes at The New York Times and Wired

Sailthru

New data on personalization shows that consumer expectations continue to increase, even as shoppers remain leery of sharing personal information. We’ll take a look at the implications of this new data and also at changes in how both The New York Times and Wired are limiting access to content for those who don’t subscribe. Retailers Flub Personalization at a Cost of $756 Billion.

Article 68

More Trending

article thumbnail

Sarah Engel Among WWD’s 2017 Women Leaders in Business

Dynamic Action

Our very own Sarah Engel, Chief Marketing Officer for DynamicAction , has been selected by Women’s Wear Daily as one of twenty 2017 Women Leaders in Business. Sarah has been honored by a panel of WWD judges who determined the women who made the largest impact on the retail business in 2017. These business leaders are true innovators and original thinkers who inspire other women because they have faith in themselves and, most of all, because they lead by example.”.

Article 48
article thumbnail

5 last-minute adjustments eSellers can score with

Payoneer

Adjusting your strategy during the holiday season is just as important as going into it with an effective plan. By monitoring sales data, you can re-position items that are not selling well to clear out excess inventory so you do not get stuck with it into the next year. The following is an overview of some of the most helpful last-minute tips and adjustments that eSellers can make to optimize holiday success this year!

article thumbnail

[Infographic] Find Your eBay Fit: Why Selling on eBay Should Be Your Next Move

ChannelAdvisor

So you’re ready to expand your business to more than just one marketplace. Or maybe you’re taking the “big step” — the step that takes your products from a single site to one of many marketplaces that reach millions of shoppers around the world. Regardless of where you are on your e-commerce journey, deciding which marketplace is going to be the ideal next move is no small decision.