Mon.Apr 22, 2019

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Shopify Alternatives – Cheaper Solutions That Are As Good If Not Better

My Wife Quit Her Job

In the war of ecommerce platforms, Shopify has emerged to become one of the most popular shopping carts in the world. But the problem with popularity is that people tend to blindly recommend Shopify without understanding its limitations. First of all, Shopify isn’t a one size fits all solution and you should do your own due diligence on the Shopify alternatives before making a decision.

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Bold Commerce Review: An Application-Based Tool for Sensational Sales (April 2019)

Ecommerce Platforms

Bold Commerce is a comprehensive portfolio of eCommerce tools designed to enhance and optimize your profits. But, what can it do for your business? As any eCommerce organization knows, there's more to running a successful business than having a stunning website. You also need endless ways to upsell, cross-sell, and nurture relationships with your customers.

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Shopify to Magento Migration: All Your Questions Answered

Onilab User Guides

Both Shopify and Magento are awesome in terms of functionality. However, each platform suits different companies best. Shopify does not require any coding skills, is lightning-fast in terms of launch, and is easy to handle and manage. Sounds like a perfect choice for small companies and startups that are just starting their journey in the world of e-commerce.

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ABM: Flash In The Pan Or Here To Stay?

Forrester eCommerce

At the SiriusDecisions 2019 Summit on May 5–8 in Austin, Texas, I will join two of my new colleagues from SiriusDecisions, Service Director Matt Senatore and Senior Research Director Bob Peterson, in presenting our POV on the future of account-based marketing (ABM). I have to say that, prior to Forrester’s acquisition of Sirius, I was […].

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The Future of Multi-Vendor Commerce

In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.

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Marketing Unboxed: Soko Shines with a Winning Strategy

Optimizely

With more people realizing the harmful impacts of fast fashion , ethical fashion brands have emerged as an exciting new category in ecommerce. And ecommerce jewelry brand, Soko , makes ethical fashion look gorgeous. A favorite of both Oprah and Michelle Obama, this brand is seriously polished. But is their marketing as impressive as the women wearing their jewelry?

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Introducing Forrester’s Digital Competency Map

Forrester eCommerce

Digital transformation is your opportunity to reimagine your company from the ground up – don’t mess it up with poor, missing, or misallocated talent. Business leaders involved in digital transformation say that finding the right people with the right skills is one of their biggest challenges. To help digital executives we developed the Forrester Digital […].

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B2C Marketing Predictions So Far: Preference And Privacy Prove Powerful

Forrester eCommerce

Our 2019 B2C Marketing predictions hone in on the impact of rising customer power. Forrester has been evangelizing the age of the customer for a decade, but the message is approaching a crescendo. This year, we called that consumer desire for better data control, better experiences (especially in social), and better connections to their values […].

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Why you need to consider animated videos in your social media strategy [infographic]

GetElastic

Animated videos are simple, easy to understand and most importantly fun to watch. They allow businesses to turn a complex situation or issue into a visually appealing explanation. They can also be easily shared on various social media platforms to increase reach and gain followers. For businesses seeking to establish their goodwill on the social front, this is probably the best strategy to rely upon.

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Forget What You Read in Winnie the Pooh, the Goal of a Honeypot Isn’t to Get the Adversary Stuck in a Tree.

Forrester eCommerce

Deception Technologies Operate by Identifying Business Use Case Violations Deception technology comes in many different varieties, but foundational to them all is the creation of an asset that has no legitimate business use. As this asset has no legitimate business use case, any interaction with it is necessarily a business use case violation. “But wait,” […].

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The VentureFizz Podcast: Mark Gally – CEO at Zaius

Optimizely

VentureFizz. The post The VentureFizz Podcast: Mark Gally – CEO at Zaius appeared first on Zaius.

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From Data to Decisions: Maximizing Retail Potential with AI

Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and guest speaker Sucharita Kodali

Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.

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The Security And Privacy Implications Of Drones

Forrester eCommerce

Over the past few years, drones have transitioned from military-only applications into a strategic asset that is transforming a range of industries such as construction, real estate, insurance, and agriculture. Yet while drones introduce a range of use cases, the growth of drones also represents a new physical threat that demands the attention of security […].

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Figures show internet retailing continues to rose throughout March

Retail Technology Review

Today’s ONS retail sales figures revealed that online spending continues to rise. The percentage of online purchases has risen by 8.0 per cent in March 2019 in comparison to March 2018.

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A New Era, A New Digital Japan?

Forrester eCommerce

A New Era, A New Digital Japan? On May 1, Japan will get a new emperor, and a new era — Reiwa — will begin. The transition is largely symbolic, as the emperor’s role is ceremonial, but the coming of the Reiwa era also marks the end of the Heisei era, sometimes known as “the […].

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Join the Webinar

Webbula

Join our webinar with Zembula! Topic: How to Improve Email Deliverability and Get More Engagement Description: Join Webbula and Zembula for a webinar that dives deep into how to improve. The post Join the Webinar appeared first on Webbula.

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The B2B Digital Commerce Playbook for Manufacturers

In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.

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Boeing Case Reveals B2Bs Not Immune To Volatile Brand Crises

Forrester eCommerce

Boeing is learning the hard way that B2B companies are no longer immune from brand crises that typically only affected B2C companies subject to empower customer scrutiny.

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Tryzens expands capability as a full-service digital commerce consultancy

Retail Technology Review

Retailers looking for a complete full-service digital commerce solution, focused on delivering end-to-end, results-driven solutions for their online operations can turn to Tryzens as their digital commerce partner.

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Emotional Fitness: How It Feels To Be Ready For The Future

Forrester eCommerce

Forrester Future Fit is a tool for measuring your readiness for the future. A simple, five-minute assessment lets us statistically project whether you are the high-, medium-, or low-fitness group. Take the survey at forr.com/futurefit to learn your score. Read more about future fitness here. You’ll find that there are 9 key attributes of future […].

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How to Sell Digital Products Online: Digital Products vs. Physical Products

A Better Lemonade Stand

Everything you need to know about how to create digital products, where to sell digital products, how to price digital products & more! The post How to Sell Digital Products Online: Digital Products vs. Physical Products appeared first on A Better Lemonade Stand.

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The Personalization Playbook: 2024 Strategies

Did you know—74% of IT leaders are looking to improve their tech stack to offer better personalization? It’s impossible to ignore the importance of personalization, but it comes with challenges. How do you do it with a tight budget? What about customer privacy and the use of data? The Personalization Playbook is packed with research and insights from Orium, Talon.One, and Bloomreach and gives IT leaders answers to these tough questions, helping them shape 2024 strategies for personalization.

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6 ways to boost your sales with a pre-order strategy

TradeGecko

If you’re launching a new product, a pre-order strategy is a highly beneficial component to incorporate into your plan. Pre-orders can help you generate buzz and build momentum before your launch, gage the market demand for your product and, most importantly, lock down early sales to fund production or future marketing campaigns. Take, for example, Sony’s pre-order strategy for the Playstation 4: with an innovative product, a strategically timed release date just ahead of Christmas, and a powerf

Marketing 101
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5 Media Brands Winning At Personalized Marketing

Sailthru

Boston Consulting Group found that when retailers use personalized marketing, they see sales gains of 6% to 10%, two to three times higher than their competitors. Why? When interacting with their favorite brands, today’s customers expect a more personalized experience. Studies show that an incredible 79% of consumers now only engage with offers that are personalized based on their past interactions with the brand.

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How Amazon Operations Can Boost Your Profitability

CPC Strategy

Amazon operations may not be the sexiest part of running a business, but it is vital to driving the profitability of your business. > Read More. The post How Amazon Operations Can Boost Your Profitability appeared first on Retail Performance Marketing Blog - CPC Strategy.

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Spring Is Here: Declutter and Optimize Your Site For Sales

FastSpring

Spring is here (at least in the Northern Hemisphere, anyway!). As you go through your closets and dust under the bed, consider refreshing your digital presence as well. Spring cleaning gets you in the perfect mindset to tackle site optimization. Here are a few ways to seize the moment and make sure your site is shipshape for sales. Test your site’s loading speeds.

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Mapping Digital Transformation: Retail’s Strategic Shift

Speaker: Jennifer Wright, Michael Scholz, Jasmin Guthmann, and Scott Canney

Digital transformation in retail is so much more than new technology. You need to get your whole organization, from entry-level workers to executives, on board with the new tech, new skills, and culture changes that digital transformation brings. Leading this mindset shift can be a daunting task… but that’s where this webinar comes in! Join our panel of experts as they guide you through the challenges of digital transformation, preparing you to avoid common mistakes and make the most of incredib

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Join the Webinar

Webbula

Join our webinar with Zembula! Topic: How to Improve Email Deliverability and Get More Engagement Description: Join Webbula and Zembula for a webinar. It will dive deep into how to. The post Join the Webinar appeared first on Webbula.

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6 ways to boost your sales with a pre-order strategy

TradeGecko

If you’re launching a new product, a pre-order strategy is a highly beneficial component to incorporate into your plan. Pre-orders can help you generate buzz and build momentum before your launch, gage the market demand for your product and, most importantly, lock down early sales to fund production or future marketing campaigns. Take, for example, Sony’s pre-order strategy for the Playstation 4: with an innovative product, a strategically timed release date just ahead of Christmas, and a powerf

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The First Mover Advantage for Industrial Materials | At the Whiteboard

Salsify

56% of Grainger’s total business was influenced by digital means in 2017. The B2B sector is on the cusp of digital change. Salsify co-founder Rob Gonzalez explains why now is the time to invest in digital growth. Watch this video to understand how suppliers should establish themselves as digital market leaders.

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Shopify Performance Optimization: 24 Tips for Users and Theme Developers

Prisync

Introduction When it comes to analyzing performance metrics on Shopify, even an increase of 1% in conversion rates is a good win. However, an integral part of improving performance on Shopify lies in boosting the optimization of your website. This means you need to make websites load, render and respond faster. It is a well-documented.

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Planning the Architecture of Your Modular DXP

Are you considering moving away from a monolith platform and over to composable architecture? Join experts from Google Cloud, GroupBy, and Orium as they discuss the benefits of moving to a modular digital experience platform. In this masterclass, uncover key indicators that show your brand is ready for a modular DXP, and learn how to lay the foundation for composable commerce.

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10 Beauty Brands Using Minimalist Design to Elevate Products

Blue Acorn

Overcomplicated website layouts and designs can quickly take a turn towards cluttered and confusing customer journeys. In fact, 40% of shoppers will stop engaging if they find the online store unattractive or outdated, according to Adobe. There’s something to be said for an ecommerce site that offers a minimal, sleek design. As Leonardo da Vinci once said, “Simplicity is the ultimate sophistication.

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How to Run a Giveaway to Generate More Customers

Payoneer

Giving away free products may seem counterintuitive for many businesses; however, the impact of a giveaway could bring in more revenue than the product is worth. This is because giveaways often result in higher engagement levels than traditional campaigns, increasing your reach. Giveaways can also improve a businesses’ brand reputation and customer loyalty while showcasing a fun side to the company.

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Bootcamp Takes on the Back-Office

iQmetrix

Back-office really means backbone—especially when it comes to your business. The 2019 iQmetrix Bootcamp is the perfect place to strengthen your back-office processes and exercise your tried and true practices to see where you measure up against the best in the business. Join the iQmetrix team in the Windy City to perfect your operational know-how. You'll be glad you did.