Fri.Dec 23, 2022

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Sales Kickoff Meeting: CSOs Must Do These Four Things Well

Forrester eCommerce

During the next round of sales kickoff (SKO) meetings, sellers will seek answers to probing questions. Will there be shortfalls, layoffs, and reorganizations? Better products, achievable quotas, and more support? CSOs/CROs, together with sales enablement leaders, must address these questions and emotions. They must also use their budgets creatively to drive the agenda and energy […].

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Three Strategies to Employ in 2023 to Boost Retail Profitability in Spite of Inflation and Economic Uncertainty

Retail TouchPoints

The post-COVID-19 retail recovery hasn’t quite gone according to plan. However, during the height of the global pandemic, brands showed that they’re not just able to quickly pivot to overcome roadblocks; in fact, many have been tremendously resilient in the face of extraordinary circumstances. Adapting to our current economic realities is no different — it will require a mix of creativity, technology and agility.

eCommerce 260
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No, March Isn’t Toilet Paper And Pasta Month

Forrester eCommerce

Historical data collected during the pandemic might suggest UK consumers buy their annual supply of toilet paper and pasta in March. Today that information remains in companies’ insights and marketing databases alongside data that predicts buyer behaviours. The same applies to B2B data both in terms of areas where sales grew and declined. The question is which behaviours are part of a trend and which are simply anomalies and what can B2B marketing leaders do to ensure they don't sleepwalk into m

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Amazon Handmade Vs Etsy: A Side-By-Side Comparison

My Wife Quit Her Job

Etsy isn't the only online marketplace for handcrafted goods. Amazon has their own platform, called Amazon Handmade. But while the two share many similarities, their differences make one marketplace more suitable for selling handmade goods. In this article, I'll compare Amazon Handmade vs. Etsy and let you know which one is better suited for selling handmade and vintage items.

Article 156
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The Future of Multi-Vendor Commerce

In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.

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Data Quality Is For Life, Not Just For The Holidays

Forrester eCommerce

Marketing data quality maintenance is an on-going activity, not something that can be carried out every so often and then forgotten.

Marketing 195
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NPS Benchmarks – understanding where you stand in the world of NPS

Omniconvert

This article will get you through NPS benchmarking, the factors affecting NPS benchmarks, and the NPS benchmarking by industry. Eliminate every last doubt about NPS benchmarking. The post NPS Benchmarks – understanding where you stand in the world of NPS appeared first on Omniconvert Ecommerce Growth Blog.

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Chick-fil-A gets fine for food-for-pay labor violations

RetailWire

The Labor Department has fined a Hendersonville, N.C., Chick-fil-A location for violations of the Fair Labor Standards Act for giving workers meal vouchers instead of legal tender. The location also employed underage workers for the same task — directing customers through the drive-thru. The location has been directed to pay $6,450 in penalties and back-pay of $235 to the seven workers.

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Three critical skills every performance marketer needs

Funnel.io

Back in the 1980s, the burger chain A&W wanted to beat McDonald’s and its famous quarter pounder burger. Their idea was quite simple: launch a bigger burger, and thus the third pounder was born. To the firm's despair, it was a complete failure.

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Stocks retreat on fears that U.S. economy will keep still running hot

RetailWire

The Commerce Department’s last reading of the year, which tracked the economy between July and September, showed an increase in the gross domestic product (GDP) of 3.2 percent, indicating to Wall Street that the Fed may continue interest rate increases in efforts to tamp down inflation.

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How VR and AR May Change Social Media in the Near Future

Digital Doughnut

Social media as we know it now may not exist in the near future, developing and becoming something entirely different because of technologies like AR, VR, AI, etc.

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From Data to Decisions: Maximizing Retail Potential with AI

Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and guest speaker Sucharita Kodali

Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.

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Yet-to-be opened Amazon Fresh stores are sitting idle

RetailWire

Dubbed “zombie stores” by The Information, which first reported the predicament, about 7 Amazon Fresh stores around the country appear to be ready for operation but remain unopened, puzzling locals in their communities. According to the story, another 26 locations are in various phases of development, but no new Amazon Fresh locations have been opened since September of this year.

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Fake red-soled Louboutins sold on Amazon could set precedent for accountability

RetailWire

In a long fought dispute, a court in Luxembourg has cleared the way for shoe designer Louboutin to try to hold Amazon responsible for the sale of lookalikes of its iconic red-sole designs by third-party sellers in the online marketplace. The Court of Justice of the European Union (CJEU) said Amazon could rightfully be held accountable for trademark infringement.

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Apple offers lifesaver for procrastinators with two-hour delivery offer

RetailWire

For those desperate for last-minute gifts, Apple says it can deliver “any in-stock Mac, iPad, iPhone, Apple TV, or Apple Watch” within two hours, available in “most metros” for a $9 delivery fee. Orders must be placed online by 12:00 noon on Dec. 24.

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Target recalls Pillowfort weighted blankets following children’s deaths

RetailWire

Target is cooperating with the Consumer Products Safety Commission (CPSC) in the recall of about 204,000 Pillowfort Weighted Blankets and asking consumers who have the product to stop using them and contact Target for a refund. According to the CPSC release, young children “can become entrapped by unzipping and entering the blanket, posing a risk of death by asphyxiation. … A 4-year-old girl and a 6-year-old girl reportedly became entrapped in the cover of the weighted blanket and di

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The B2B Digital Commerce Playbook for Manufacturers

In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.

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Survey: Workers on average want $73.7k to switch jobs

RetailWire

Responding to a recent Federal Reserve Bank survey, workers on average said they would settle for no less than $73,700 to be enticed into switching jobs, an increase of $3,300 from last year and the highest average found to date by the poll. The averages for college grads was $92,100 vs. $59,800 for non-degree-holders. The number of workers quitting jobs has skyrocketed as of late — over 4 million quit their jobs per month this year.

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Rite Aid sees ‘opportunity’ to close more stores in 2023

RetailWire

Rite Aid’s struggle to hold its ground against CVS and Walgreens was evident in the company’s $67 million quarterly loss reported on Wednesday. Speculating on more store closings — following the 145 stores the chain shuttered in 2021 — Rite Aid Exec VP and CFO Matt Schroeder told analysts on its earnings call, “It’s not nearly the size of the opportunity that we had this year.

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