In-store media platform Cooler Screens announced at NRF 2023 that it is expanding its technology beyond cooler aisle refrigerator doors. Cooler Screens’ technology will now be available for locations such as endcaps, checkout lane coolers and pharmacy screens.
The screens aim to transform retail surfaces into digital, IoT-enabled smart screens. The smart screens were designed to help retailers connect with shoppers at their moment of decision and increase sales and brand equity simultaneously.
The solution provider also is seeking to further its One Store, One Platform to deliver a single connected platform for in-store media and merchandising for retailers and brands which is seamlessly integrated into the retail environment. The platform aims to utilize edge computing and data and analytics to offer insight into shopper behavior that can create and optimize real-time engagements and activations and deliver a cohesive and more personalized in-store customer experience.
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