Beyond the Registry: Rethinking the Path to Purchase for Modern Parents
Retail TouchPoints
JULY 1, 2025
The baby registry used to be the cornerstone of preparing for parenthood. Expecting parents would walk into a store, scan a list of items, and then wait for friends and family to fulfill their needs at the baby shower. That model is fading fast. Today’s parents aren’t just checking boxes on a registry, they’re curating a constantly evolving collection of products, sourced through social media , peer advice and lived experience.
Let's personalize your content