Thu.Oct 07, 2021

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Halloween Comes Early For Synverse, FB, and Twitch – What We Can Learn From Their Spooky Outages + Breaches

Forrester eCommerce

As renowned ghost hunter and solver of mysteries Scooby-Doo would say, “Ruh roh, Raggy!” It looks like more than ghosts are wreaking havoc on haunted networks. We’re less than a full week into October and Cybersecurity Awareness Month isn’t quite taking shape the way we expected. Ostensibly, orgs decided to pivot and use this time […].

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How to Build Paid Ad Campaigns Around Typos, Misspellings, and More

Kissmetrics

We all make mistakes. It’s part of being human. Unfortunately, in some cases, mistakes can be costly. If you’re a marketer running paid campaigns , mistakes can actually be blessings in disguise. That’s because you can build paid ad campaigns around typos, misspellings, and other types of mistakes if you play your cards right. Mistakes in ads have a high chance of going viral.

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The Two Pillars Of Successful Annual Sales Planning

Forrester eCommerce

Many factors go into effective sales annual planning. Yet without close revenue engine alignment and use of data-driven insights, your plan may be doomed to failure.

B2B 370
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How to Market Without Cookies

Kissmetrics

For several years, many digital marketing teams relied on cookies for marketing. However, everything is about to change. Mozilla Firefox and Apple Safari already block third-party cookies, and recently, Google revealed it would no longer support cookies on ad networks and its Chrome browser. What does this mean for marketing teams, and what can you do to ensure your business keeps running smoothly when you are marketing without cookies?

Marketing 264
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The Future of Multi-Vendor Commerce

In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.

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Make It Big Podcast: Enhancing UX Through AR and VR with Threekit and Lindsey Scoggins Studio

BigCommerce

Welcome to The Make it Big Podcast, a bi-weekly audio series about all things ecommerce by BigCommerce.

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What’s Next In B2B Content? Five Important Focus Areas For 2022

Forrester eCommerce

Content is the backbone of the buyer's journey and the customer experience. Keep it strong with these five best practices.

B2B 284

More Trending

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Moving From A Lead-Centric To A Buying-Group Focus Is Key To Demand And ABM Success

Forrester eCommerce

As demand and account-based marketing (ABM) leaders look to lay new foundations in 2022, a focus on buying groups and intuitive, highly contextualized experiences will be critical.

Marketing 195
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1-800-FLOWERS.com Simplifies Holiday Gift-Giving for the Age of Remote Work

Retail TouchPoints

1-800-FLOWERS.com has expanded its corporate gifting capabilities to make it easier for companies to connect with and celebrate employees or clients even as many offices remain closed. The company has integrated Hero, a solution from SmartGift , into its corporate gifting website to offer new ways to send a gifts from across 1-800-FLOWERS.com’s portfolio of brands, which include Harry & David, PersonalizationMall.com and Cheryl’s Cookies, without the need for a physical address.

Gifts 276
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Halloween Comes Early For Syniverse, FB, and Twitch – What We Can Learn From Their Spooky Outages + Breaches

Forrester eCommerce

As renowned ghost hunter and solver of mysteries Scooby-Doo would say, “Ruh roh, Raggy!” It looks like more than ghosts are wreaking havoc on haunted networks. We’re less than a full week into October and Cybersecurity Awareness Month isn’t quite taking shape the way we expected. Ostensibly, orgs decided to pivot and use this time […].

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Nedap Helps Retailers Track Inventory Across the Supply Chain Via RFID

Retail TouchPoints

RFID solution provider Nedap has launched the Nedap iD Cloud Platform, an integrated suite of SaaS solutions purpose-built for RFID technology. The solution was designed to help retailers achieve perfect inventory visibility, with zero waste and no losses, by tracking every unique item movement throughout the supply chain and collecting data in a cloud-based inventory repository.

Supplies 262
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From Data to Decisions: Maximizing Retail Potential with AI

Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and guest speaker Sucharita Kodali

Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.

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Could internal talent marketplaces help us fix talent mobility?

Forrester eCommerce

One of the top drivers of employee experience is having opportunities to advance at work (this is easy to find in Forrester’s EX research). In the age of shorter tenures and flatter organizations, leaders look to talent mobility to increase opportunities for growth and advancement, instead of promotions. And talent mobility has big benefits for […].

Mobile 195
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Harrods Gets Hipper with New High-End Sneaker Shop-in-Shop

Retail TouchPoints

Harrods , one of the UK’s oldest department stores, has kicked its hipness quotient up a notch with the opening of The Edit LDN , a leading UK online store for high-end streetwear. The 2,000-square-foot space will showcase brands including Kanya West’s Yeezy, Jordan, Off-White and hard-to-get Supreme collaborations. “Over the past three years, menswear at Harrods has undertaken a huge transformation that has been visible through our brand curation as well as the physical shop floor,” said Simon

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Workload Affinity Expands Edge Computing Opportunities In 2022

Forrester eCommerce

In 2022, CIOs and technology executives should prepare for evolving edge computing environments which run software wherever that software best fits the need – a concept Forrester calls workload affinity. We have identified four edge environments to support a range of workload affinity requirements: the enterprise edge, the operations edge, the engagement edge, and the […].

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Technology Paves the Way in Defining and Measuring the Impact of Corporate Giving

Retail TouchPoints

In recent years, employees, consumers and investors have become increasingly vocal about their expectations of the retail companies they work for, purchase from and invest in. This critical eye has focused closely on how these companies interact with the outside world: their engagement with popular environmental and social causes, the impact of their products or services on the world at large, and who or what they allow themselves to be associated with.

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The B2B Digital Commerce Playbook for Manufacturers

In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.

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Demand Programs – Using Rules to Design Program Flows

Forrester eCommerce

Demand marketers need a scalable and repeatable process to support buying group needs while in a demand program. Demand programs have program objectives, with corresponding program plays, to get and move opportunities with connected buying group members through the B2B Revenue Waterfall. Demand program plays are different types of programs to support demand program objectives of Activate, […].

B2B 195
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Holiday Hiring: Kroger to Add 20,000 Associates, Target to Pay Peak Work Bonus

Retail TouchPoints

Kroger is holding its second nationwide hybrid hiring event next week, with a goal of hiring 20,000 associates for the holiday season. For its part, T arge t is gearing up for the season not with additional hires but with an extra $2 per hour for each hour worked during peak moments through the holiday season. On Oct. 13, Kroger will conduct online and on-site interviews as it looks to find talent for retail, ecommerce, manufacturing, supply chain, merchandising, logistics and corporate position

Supplies 241
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Demand Program Plays: Get and Move Buying Group Members Through the Waterfall

Forrester eCommerce

Traditional acquisition and nurture programs have ignored the reality of how buyers work together. Buyers work as a group to make a unified decision. As organizations embrace the reality of buying groups, demand programs must change from focusing on individuals to opportunities. The new B2B Revenue Waterfall needs demand programs to get new opportunities into […].

B2B 195
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Target, Simon Add New BNPL Options Ahead of Expected Holiday Surge

Retail TouchPoints

Buy now, pay later (BNPL) is primed for growth during the holiday season as retailers and providers ink new deals and expand their networks. The key expansions include Target adding Sezzle and Affirm to its payment options; Simon enabling Klarna for interested merchants at any of its shopping centers; and FreedomPay integrating Klarna into its platform to provide more brick-and-mortar retailers access to BNPL options.

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The Personalization Playbook: 2024 Strategies

Did you know—74% of IT leaders are looking to improve their tech stack to offer better personalization? It’s impossible to ignore the importance of personalization, but it comes with challenges. How do you do it with a tight budget? What about customer privacy and the use of data? The Personalization Playbook is packed with research and insights from Orium, Talon.One, and Bloomreach and gives IT leaders answers to these tough questions, helping them shape 2024 strategies for personalization.

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Holiday 2021: Three Holiday Tips For Retail Media Networks

Forrester eCommerce

The holiday season matters a lot to retailers, but it is also a busy and important time for media businesses. Most advertisers spend a significant portion of their ad dollars in the last quarter of the year. So, retailers with a media network should be ready to compete for ad dollars during the holiday season.

Retail 195
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adidas Launches Brand-Agnostic Resale Program

Retail TouchPoints

adidas is expanding its sustainability efforts with a new resale program powered by ThredUP ’s resale-as-as-service (RaaS) program. The Adidas Choose to Give Back program will accept used goods from any brand or category, including sports equipment, to be reused or resold, with a focus on sports performance, lifestyle apparel and footwear. The brand initially launched the program through the Creators Club app, part of its membership program, on Oct. 7.

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Banks Must Align Strategy And Technology To Succeed With Personalization

Forrester eCommerce

Banks need a customer-led strategy to govern cross-functional personalization efforts and to determine the right technology investments.

Banking 195
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Getting Popup Timing Right for Maximum Opt-in Rates

Omnisend

Reading Time: 6 minutes. You can’t expect visitors to buy something the first time they encounter your ecommerce store—the best you can do is encourage them. With the right encouragement, you can push them towards joining your email list. This way, you can start building the kind of relationship that will eventually lead to conversion. One of the most reliable ways to do that is by designing compelling email capture forms—and making sure you get your popup timing right.

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Mapping Digital Transformation: Retail’s Strategic Shift

Speaker: Jennifer Wright, Michael Scholz, Jasmin Guthmann, and Scott Canney

Digital transformation in retail is so much more than new technology. You need to get your whole organization, from entry-level workers to executives, on board with the new tech, new skills, and culture changes that digital transformation brings. Leading this mindset shift can be a daunting task… but that’s where this webinar comes in! Join our panel of experts as they guide you through the challenges of digital transformation, preparing you to avoid common mistakes and make the most of incredib

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RFM based marketing strategies for customer segments

Omniconvert

Discover how RFM based marketing helps you build effective strategies for your customer segments based on the valuable information you already have. The post RFM based marketing strategies for customer segments appeared first on Omniconvert Ecommerce Growth Blog.

Customer 147
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Casual Observations on Social e-Commerce

GetElastic

While my purchases via social media are limited in scope, I’m fascinated and admittedly a bit hooked on what’s new on these apps for sale. I’ve spent more than a few hours scrolling when my intent was to unwind and shut off screen time. Oh well. There are worse habits I’m sure… I’m not surprised to learn that in the last two years, social media traffic has increased 100% to online stores, or that about 70% of consumers search social media for potential buys.

eCommerce 146
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Is Dropshipping Worth It? Find Out the Truth About Dropshipping Success

Ecommerce Platforms

It may sound surprising, but dropshipping has been a profitable form of business model for fulfillment since the 1960s, even before the internet was around. Mail order catalog companies like CompuCard partnered with larger retailers like JCPenney and Sears to sell their products at a markup, so a brand like Sears would store, package, and ship items to the CompuCard customers, but only when a purchase came through (just like on-demand dropshipping).

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7 mall stores you forgot about

RetailDive

What is it about the mall experience that stokes nostalgia? Here's a look back at some of the brands that once loomed large in shopping centers.

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Planning the Architecture of Your Modular DXP

Are you considering moving away from a monolith platform and over to composable architecture? Join experts from Google Cloud, GroupBy, and Orium as they discuss the benefits of moving to a modular digital experience platform. In this masterclass, uncover key indicators that show your brand is ready for a modular DXP, and learn how to lay the foundation for composable commerce.

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Labor shortages create long lines and frustrated customers at pharmacies

RetailWire

Pharmacies across the country are dealing with staffing shortages, causing long customer queues for prescription medicines. The National Community Pharmacists Association (NCPA) said that members are having a hard time staffing up and that demand on pharmacies is only increasing now that it is flu vaccine season.

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10 Holiday Ecommerce Strategy Tips for Brands | Salsify

Salsify

No matter what holidays you celebrate this upcoming season, there are a few special dates all marketers should prepare for: Black Friday, Cyber Monday, and Super Saturday. It’s no secret that fourth-quarter sales can make or break a brand’s bottom line, but with holiday revenues projected to exceed one trillion dollars in 2021, the stakes are now higher than ever to make an impression on holiday shoppers.

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Macy's is reportedly being pushed to spin off its e-commerce business: Should any retailer do that?

RetailDive

Saks already did it, and Wall Street may want everyone to do it. Others are not so sure.

eCommerce 144
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RapiDoc API Documentation: An Improved and Updated Approach

Kibo

As part of Kibo’s ongoing effort to enhance our developer resources, we have updated and improved our API documentation, making API integration simpler and faster. The Kibo Unified Commerce Platform REST APIs provide excellent performance, flexibility, and scalability for merchants and online retailers. The new API documentation is: Designed with developers in mind, providing an outstanding developer experience Interactive and support making real API requests while referencing the docs Automated

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How Personalized Customer Experiences Drive Retail Growth and Revenue

Speaker: Shaunna Bruton - Associate Director of Product Strategy at Orium | Sam Panzer - Director of Industry Strategy at Talon.One | Frank Passantino - Director of Product Management at Bloomreach

More and more, customers are expecting a better personalized CX. But can retailers actually deliver? Data from McKinsey shows that companies that excel in personalization increase their revenue by 40%, but despite these numbers, retailers struggle to implement customer personalization strategies. So what are the potential solutions? Join us to gain a better understanding of the current retail landscape and learn what you can do to translate personalization strategies into practical implementatio