Tue.Nov 23, 2021

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How Meta, QVC and Coresight Research Use Livestreaming to Drive Holiday Demand

Retail TouchPoints

For decades, Black Friday marked the official start of the holiday shopping season and was one of retailers’ most critical sales days. But thanks to the evolution of ecommerce and, specifically, live shopping, brands and retailers have the power to expand their holiday revenue opportunities and capitalize on an entirely new wave of commerce. In fact, recent examples show that adding livestreams to the existing digital holiday formula helps brands build hype , connect with shoppers in a more mea

Events 305
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How to Change Your Username on Social Media

Kissmetrics

The username you use on social media sites can either help or hurt your brand. One way to make sure that it helps your efforts is by making sure that the username conveys what you want it to convey. If people are searching for content related to your brand , they should be able to find you with ease. If you can’t be found, you risk losing market share to brands that are more easily accessible.

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YouTube Makes Major Push into Live Shopping with Holiday Stream and Shop

Retail TouchPoints

In the last few years, YouTube has seen huge growth in live video, with more than half a million channels livestreaming for the first time in 2020. And as on many other online platforms, where there’s livestreaming there’s live shopping. This holiday season, YouTube is promoting the commercial potential of its platform with its first-ever live shopping pop-up event.

Events 277
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How to Run Responsive Display Ad Campaigns

Kissmetrics

Getting your products or services in front of the right audience is becoming increasingly more challenging. This is because most businesses are going digital, increasing their reach online, and leveraging paid ads. To help you stand out from the crowd, you should consider running responsive display ads. What Are Responsive Display Ads? Don’t let the name confuse you.

PPC 245
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Get MACH Ready: Preparing Your Business for Digital Transformation

Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.

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Target Commits to Remaining Closed On This and All Future Thanksgivings

Retail TouchPoints

Target will close all its stores on Thanksgiving from now on, according to multiple media reports. The retailer closed on Thanksgiving 2020 and previously announced its intent to close this year, but the shift to annual closures is a new policy. “What started as a temporary measure driven by the pandemic is now our new standard,” said Brian Cornell, CEO of Target in a note to employees seen by CNBC and other outlets.

Consumer 264
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How to Use Google’s Advanced Search Operators

Kissmetrics

Regardless of which industry you operate in, providing value and gaining visibility has never been more important. With increased competition in the digital space for audiences, you need to employ every tool in your toolbox to outmaneuver your competitors. If your website isn’t ranking high on Google’s search engine results page (SERP), you may need to look for different ways to reach your intended audience.

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382: Post-Pandemic Business Strategies To Focus On In 2022 With Andrew Youderian

My Wife Quit Her Job

Today, I have my good friend Andrew Youderian back on show. Andrew runs the Ecommerce Fuel Podcast and an amazing community of 7 and 8 Figure eCommerce entrepreneurs. This episode is all about strategy. Specifically, Andrew and I discuss our post pandemic business strategies for 2022. What You’ll Learn What Andrew and I are going all in on for our businesses in 2022 Why you need to be on Twitter and TikTok Why live events are back Other Resources And Books Ecommerce Fuel Podcast Ecommerce

Books 156
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Tendances Retail et eCommerce 2022

Forrester eCommerce

Vidéo du keynote du One to One de Monaco sur les tendances retail et eCommerce.

eCommerce 195
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Digital Readiness: How Your Ecommerce Brand Can Succeed This Holiday Season and Beyond

GetElastic

The 2021 holiday shopping season is expected to be a record breaker. Retail ecommerce sales are projected to increase nearly 17% this year and reach roughly $4.9 trillion. But capturing market share and exceeding the expectations of shoppers beyond this season will require brands to overcome a number of persistent challenges. Ongoing supply chain issues, continued disruption from the pandemic, worker shortages and consumer habits that have changed forever have forced ecommerce brands to operate

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LiveIntent fosters a supportive and engaging pet community

Liveintent

For many of us, our four-legged friends are as much a part of our family as the humans in their lives. This is why we’ve not only cultivated a community for LiveIntent pet owners and animal lovers alike, but we also offer several benefits and perks for our employees’ furry companions. Keeping our pets healthy. LiveIntent helps keep pets healthy and happy by providing access to pet insurance through Nationwide.

Arts 127
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The Future of Multi-Vendor Commerce

In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.

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Off-price retailers best Q3 expectations but brace for the holidays

RetailDive

The segment is mostly overcoming supply challenges while benefiting from full-price sales at other retailers, as consumers grapple with inflation.

Retail 117
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AdWeek Elevate: Newsletters and a path to a sustainable business model for publishers

Liveintent

LiveIntent recently attended AdWeek’s Elevate: Publishing conference. Over three days, publishers and tech partners came together virtually to discuss the hottest topics and trends in the publishing world. While the scope of the conference was broad, covering areas such as audio, NFTs, and virtual reality, there was a common theme across sessions that highlighted newsletters.

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Dollar Tree pivots to $1.25 prices even as inflation-wary shoppers seek the retailer out

RetailDive

The company saw a modest sales bump during the third quarter, with consumers chasing value. Meanwhile, supply chain costs have choked margins.

Supplies 117
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Two-thirds of marketers fear Google’s cookie cull as they struggle to identify and serve customers online, Wunderkind’s data warns

365 Retail

An over-reliance on cookie-based customer tracking risks leaving marketers unable to identify—and therefore effectively market to—customers, latest data from consumer engagement platform Wunderkind reveals. Original research of over 60 senior UK marketing and eCommerce professionals in Wunderkind’s ‘ Countdown to 2023 ’ report indicates that two-thirds (65%) are nervous or concerned about platforms moving away from third-party cookies (3PCs).

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Forrester Report: Demystifying The Technical Functions of POS Solutions

Understanding the intricate world of Point-of-Sale (POS) technology is a common challenge for tech buyers. When it comes to defining the functions of Point-of-Sale systems, the communications have yet to be standardized–—until now. Forrester’s new report, Demystifying The Technical Functions of POS Solutions, breaks through the noise and provides business leaders with the information and tools they need to evaluate the features of POS systems.

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Forming a Successful B2B E-Commerce Organization: Part 4 of 8

Fabric Blog

I am partnering with fabric this Fall season to revisit concepts in my book Billion Dollar B2B E-Commerce and reflect on how organizations approached these concepts during the height of COVID-19 that pushed more business online. This is part four of an eight-part series.

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Dr. Squatch rolls out personal care products at Walmart

RetailDive

Following on the heels of its digitally native peers, an array of the brand's products will be available at over 1,600 physical locations.

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7 Excellent Product Description Writing Examples

Salsify

When shopping online, customers rely heavily on product descriptions to make purchase decisions. If they understand how a product helps solve their problems and aligns with their values, they’ll buy.

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Target to keep stores closed on Thanksgiving for good

RetailDive

After two years of temporarily shutting locations on the holiday, CEO Brian Cornell told workers that the company will continue doing so moving forward.

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How Retailers Are Transforming Customer Experiences with Data & AI

Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and Guest Speaker Sucharita Kodali

Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.

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Three helpful tips to drive sales this holiday season

Liveintent

As we head toward the end of the year, you’re likely preparing to kick-start your Q4 holiday campaigns. With global supply chain issues, it is more important than ever that customers place their online orders as soon as possible, ensuring timely arrival for the holidays. To help you make the most of the time leading up to the holidays, we’ve got three tips to drive sales.

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NPD: Fragrance expected to boost beauty sales this holiday

RetailDive

More than a quarter of U.S. shoppers are planning to buy a beauty product for the holidays, the report found.

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Research reveals the Black Friday brands in demand

365 Retail

New research by card payment provider Paymentsense has revealed the brands with the most in demand Black Friday deals this year! Ahead of Black Friday on the 26th November, the payment experts analysed Google search data for over 1,000 of the world’s best known companies to discover which brands consumers are searching for the most in relation to Black Friday in the UK and across the world.

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How to Hire for the Holidays: 9 Seasonal Hiring Tips for SMBs

Korona

Retailers across the world start preparing for the holiday season as soon as the previous one ends. For many retail businesses, particularly small businesses, sales during the holiday season might reach a third or even half of all yearly sales. This means that a great holiday season of sales can bring your business substantial growth, while a lackluster one can spell disaster.

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The B2B Digital Commerce Playbook for Manufacturers

In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.

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Is Your Retail Model a Burnt Turkey?

Fabric Blog

Many employees working for traditional retailers will miss their turkey dinner this year. Not because of recent supply chain issues , but because of outdated business models and technology. With 97% of people doing holiday shopping online, employees will scramble to keep websites live, fulfill online orders, and manage customer service issues related to shipping delays and returns.

Retail 52
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Finding the Right eCommerce Product Suppliers for Your Store

Korona

Let’s get started with the following scenario: You’re the owner of an eCommerce store. A customer places an order for several items on your website. Following the order, you contact an eCommerce product supplier to provide you with the ordered items. Unfortunately, things don’t go as planned. The supplier doesn’t send the merchandise in time, resulting in a frustrated customer whose expectations weren’t met.

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Female college graduates may transform the economy

RetailWire

More women now attend and graduate from college than men. That is a nearly decade-long trend that may have a transformative effect on society going forward as women ascend to leadership positions within education, industry and government.

Article 52
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Nine in 10 Black Friday ‘deals’ same price or cheaper beforehand, says Which?

365 Retail

Nine in 10 Black Friday “deals” are the same price or cheaper in the six months beforehand, a Which? investigation has found. The consumer group analysed 201 of last year’s Black Friday deals at six major retailers – Amazon, AO, Argos, Currys, John Lewis and Richer Sounds – looking at their prices every day during the six months before and after Black Friday as well as on the day itself.

Events 52
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The Personalization Playbook: 2024 Strategies

Did you know—74% of IT leaders are looking to improve their tech stack to offer better personalization? It’s impossible to ignore the importance of personalization, but it comes with challenges. How do you do it with a tight budget? What about customer privacy and the use of data? The Personalization Playbook is packed with research and insights from Orium, Talon.One, and Bloomreach and gives IT leaders answers to these tough questions, helping them shape 2024 strategies for personalization.

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Early holiday shopping lightens the delivery load for parcel services

RetailWire

FedEx, UPS and the U.S. Postal Service may not face the anticipated crunch to deliver parcels as Christmas nears with more Americans completing their holiday shopping earlier this year. “I don’t want to sound overconfident but we feel good about it,” said Bill Seward, UPS president of world-wide sales and solutions.

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Pets at Home profits hit £70m

365 Retail

The boom in pet ownership continues to help Pets At Home hit new records in sales as dog and cat lovers turn to more premium food and products to pamper their pets, the company said. Bosses admitted they are still experiencing difficulties in supply chains but despite the issues hitting the entire retail sector, pre-tax profits for the six months to October 7 soared 81.3% to £70.6 million.

Toys 52
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Black Friday has gone from one day to monthlong event

RetailWire

A shortage of workers and inventory has led many retailers to turn Black Friday into a monthlong sales event.

Events 52
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Make it rein this Holiday with a scalable approach to personalization

Dynamic Yield

Set yourself up for a prosperous holiday season and new year by adopting a scalable macro-segmentation framework for personalization. The post Make it rein this Holiday with a scalable approach to personalization appeared first on Dynamic Yield.

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Mapping Digital Transformation: Retail’s Strategic Shift

Speaker: Jennifer Wright, Michael Scholz, Jasmin Guthmann, and Scott Canney

Digital transformation in retail is so much more than new technology. You need to get your whole organization, from entry-level workers to executives, on board with the new tech, new skills, and culture changes that digital transformation brings. Leading this mindset shift can be a daunting task… but that’s where this webinar comes in! Join our panel of experts as they guide you through the challenges of digital transformation, preparing you to avoid common mistakes and make the most of incredib