How Meta, QVC and Coresight Research Use Livestreaming to Drive Holiday Demand
Retail TouchPoints
NOVEMBER 23, 2021
For decades, Black Friday marked the official start of the holiday shopping season and was one of retailers’ most critical sales days. But thanks to the evolution of ecommerce and, specifically, live shopping, brands and retailers have the power to expand their holiday revenue opportunities and capitalize on an entirely new wave of commerce. In fact, recent examples show that adding livestreams to the existing digital holiday formula helps brands build hype , connect with shoppers in a more mea
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