Forrester eCommerce
MARCH 27, 2020
Your customers are stuck at home so it’s suddenly more important than ever to get digital experiences right. Redirect funds to 1) scale up your design team, 2) hire outside help where needed, 3) rigorously review your UX so you can make it better, and 4) update and sharpen your UX expertise. Forrester's research reports and advisory services can help with all four.
Groove
MARCH 27, 2020
As the algorithms for Google and other search engines continue to evolve to provide more accurate results for visitors, brands are becoming increasingly concerned with having a leg up on the competition. The simple solution: local SEO. With new developments in search engines, establishing a strong local SEO value in multiple locations is more important than ever.
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Forrester eCommerce
MARCH 27, 2020
To understand how Forrester’s predictions will unfold in the retail industry in 2020, my colleague Madeline Cyr and I interviewed experts within Forrester for our “Applying 2020 Predictions To Retail” series. To understand the employee experience (EX) predictions for the year, we spoke with Forrester Principal Analyst David Johnson, who serves CIO professionals.
Optimizely
MARCH 27, 2020
Without question this is a time of uncertainty and anxiety throughout the world. Our thoughts have shifted, with a primary focus on the health of their family, friends, and co-workers. We’re experiencing the sudden reality of isolation, with more than 2 billion people staying at home. It has changed our lives, our livelihoods, our relationships, and our economy.
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Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.
Forrester eCommerce
MARCH 27, 2020
A lot has changed in the past few weeks, but what hasn’t changed is the high-quality and innovative research we’re bringing you at Summit NA this year. Being a Forrester|SiriusDecisions analyst is one of the best jobs in the world, and we’ve been looking forward to and preparing for our flagship event all year. […].
Ecommerce Platforms
MARCH 27, 2020
If you are a manufacturer, wholesaler, distributor or otherwise engage in B2B sales, you can’t help but notice the trend to more online sales. That’s because today’s buyers rely more and more on the internet to do their product research. According to Forrester research, 74% of B2B buyers research more than half of their purchases online. Statista predicts B2B eCommerce to reach $3 trillion by 2024.
Online Retail Today brings together the best content for online retail professionals from the widest variety of industry thought leaders.
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Omnisend
MARCH 27, 2020
COVID-19, or commonly called “coronavirus,” has changed daily life for nearly every person across the globe. Confined to our homes, whether willingly or out of necessity, customers across over 77 countries are practicing self-isolation and social distancing in an effort to reduce the spread of this pandemic. Like many sectors, the retail world is feeling Read more The post Marketing in a Crisis: What to Do and How to Strike the Right Tone appeared first on Ecommerce Marketing Automation | Omnise
ROI Revolution
MARCH 27, 2020
Published March 27, 2020. Are We Experiencing the “New Normal” or a Temporary Behavior Shift? Is consumer behavior in the current crisis an indicator of things to come? Short answer: Yes. Ecommerce shopping has been steadily increasing year-over-year for the last decade. Now with many brick-and-mortar locations shutting down across the country, the crisis will accelerate this trend – even though we may see an initial dip in online spending in some areas.
Inflow Insights
MARCH 27, 2020
Editor’s Note: As we navigate a new normal amid the coronavirus pandemic, these are tried and true eCommerce marketing strategies and methods that have proven effective even as businesses change. We are adapting to the short-run, however, the importance of having longer-term strategies in place ensures longer-term business success and health. Here’s an additional resource to help you navigate your marketing strategy during this time.
Salsify
MARCH 27, 2020
COVID-19 has ushered in sweeping changes for how we purchase products, with the most notable factor being the expansion of social distancing practices. Of our “traditional” patterns of consumer behavior, which — if any — will return?
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In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.
ChannelAdvisor
MARCH 27, 2020
Since our prior post last week (with data from January 1 – Mar. 17, 2020), more communities around the world have been locked down and more people are working from home. Marketplaces continue to update their policies for marketplace sellers, brands and retailers are adjusting advertising spend, and businesses are jockeying with fulfillment options.
Onilab User Guides
MARCH 27, 2020
Salesforce has proven itself to be a powerful platform for optimizing work processes and boosting sales. Luckily, it offers numerous useful automation tools for these purposes. In this piece, we’d like to dot the i’s regarding the distinctive features of Salesforce approval processes and workflows. We’ll cover how they differ from each other as well as when to use one over the other.
ChannelAdvisor
MARCH 27, 2020
[Editor’s note: This post will be updated as more information becomes available]. The impact of the COVID-19 pandemic continues to evolve, and many marketplaces are forced to make adjustments to their policies and seller communication. Here are some of the latest relevant headlines, broken out by channel. . For updates specific to seller performance standards, see our Marketplace Seller Performance Policies During COVID-19 blog post.
eCommerceFuel
MARCH 27, 2020
How do you keep orders shipping during a global pandemic, possibly amid shelter-in-place orders from the government? Today I talk with Aaron Rubin of ShipHero about how to navigate the complexities of ensuring your products get out the door in a COVID-19 world. We discuss: Sales and shipping numbers – how bad have merchants been hit? How to understand if your warehouse can continue to run if your state or county has been locked down.
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Understanding the intricate world of Point-of-Sale (POS) technology is a common challenge for tech buyers. When it comes to defining the functions of Point-of-Sale systems, the communications have yet to be standardized–—until now. Forrester’s new report, Demystifying The Technical Functions of POS Solutions, breaks through the noise and provides business leaders with the information and tools they need to evaluate the features of POS systems.
PERQ
MARCH 27, 2020
The post Using Virtual Apartment Tours to Get More Leases: The Bridge Podcast appeared first on PERQ.
ChannelAdvisor
MARCH 27, 2020
On Monday night, during his evening address, British Prime Minister Boris Johnson put in place the UK’s strictest measures to date — the closest to a lockdown the country has seen. In addition to urging people to stay in their homes other than to buy essential food or medicines and exercise once a day, the government announced all “non-essential” shops are to close for at least three weeks — potentially longer — while they analyse impact.
PERQ
MARCH 27, 2020
If you’re a new listener to The Bridge podcast, welcome! For those of you who are returning, thank you for your support! You got us into the top 20 marketing podcasts on iTunes! The world of social distancing and self quarantining are the new. The post The Bridge Podcast Launches New Season on Digital Sales appeared first on PERQ.
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