Wed.Dec 09, 2020

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Why to Offer 2-Day Delivery: Double Your Conversions and Reduce Ad Spend

BigCommerce

In 1858, a package traveling from St. Louis to San Francisco would take a lightning-fast 25 days.

Travel 519
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Klaviyo vs. Bronto: Comparing Marketing Automation Tools

Groove

Looking to drive conversions with eCommerce marketing software ? You're in the right place! Whether your goal is to build customer relationships or drive revenue, the features and functionality of both Klaviyo and Bronto will allow your online business to do just that. Klaviyo vs. Bronto: Comparing Automation Platforms. In this blog, we're evaluating Klaviyo vs.

Marketing 370
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4 PPC Tools to Automate Your Ad Campaigns

Kissmetrics

The field of ppc (pay-per-click) is constantly evolving. If you use tools that automate some of the ad campaign processes, your campaigns may become more efficient and effective. Pay-per-click automation tools allow marketers to automate some tasks by using third-party applications. These tools can save you time, improve campaign performance, and reduce wasted ad spends.

PPC 363
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Bold at Work Profile: UiPath’s Marketing Transformation

Forrester eCommerce

At Forrester SiriusDecisions Summit Asia Pacific, UiPath received a Return on Integration Honours award. Rajesh Kumar and his team defined a new marketing strategy for the India & South Asia region and enabled the organization to meet ambitious goals.

Marketing 284
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Get MACH Ready: Preparing Your Business for Digital Transformation

Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.

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How to Use Machine Learning to Improve Your Digital Marketing

Kissmetrics

Machine learning is on the verge of transforming the marketing sector. In many ways, it’s already started. According to Gartner , 30% of companies will use machine learning in one part of their sales process by 2020. What’s more, these companies are using machine learning to get ahead of competitors by tackling some of marketing’s toughest challenges, such as personalization, instant customer support, and big data.

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No One Should Be Surprised About The Facebook, Inc. Lawsuit In The U.S.

Forrester eCommerce

Today the US government and 40+ states filed a lawsuit claiming that Facebook, Inc. (inclusive of Facebook app, Messenger, Instagram, WhatsApp, and its other apps, services, and hardware) is a social media monopoly. This US lawsuit was more a question of “when” and joins a roster of European lawsuits already in existence. We stated in […].

More Trending

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Recent Dragos Funding Round Demonstrates Growing Demand For OT Security Solutions

Forrester eCommerce

Operational technology (OT) and industrial control system (ICS) security are vitally important for the safety of the people who work in critical infrastructure and manufacturing. OT security is also necessary for the consumers of the energy, drinking water, and products made in our industrial facilities. OT security is a unique security domain of growing importance, and yesterday’s announcement of Dragos’ Series C funding round of $110 million is another validation of […].

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David’s Bridal Launches Loyalty Program That Invites Whole Wedding Party to Participate

Retail TouchPoints

David’s Bridal has introduced its Diamond loyalty program, a tiered offering with rewards ranging from coupons to curated goodie bags to a free honeymoon or getaway. The program also lets brides’ friends and family contribute to her total with their own purchases, to help them earner bigger rewards faster. Diamond is free to join and grants users a point for every dollar spent at David’s Bridal.

Download 258
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Agile Marketing: Cui Bono?

Forrester eCommerce

There’s no mystery as to who benefits from agile marketing adoption. Marcia Trask shows that the lineup of beneficiaries includes marketing teams, leadership, internal stakeholders, and external customers.

Marketing 254
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Best Inventory Management Software

Kissmetrics

Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission. Getting the right goods to the right place, at the right time, and in the right condition is a crucial prerequisite for running a successful business. But how is it supposed to happen if you end up selling an item that wasn’t actually in stock?

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The Future of Multi-Vendor Commerce

In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.

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JCPenney Completes Sale to Simon and Brookfield, Exits Bankruptcy

Retail TouchPoints

JCPenney has completed its previously announced sale to mall operators Simon Property Group and Brookfield Asset Management, which have acquired substantially all of JCPenney’s retail and operating assets. The retailer filed for Chapter 11 bankruptcy protection in May 2020, with plans to close 242 stores during the restructuring process, including 192 in fiscal 2020 (ending Jan. 30, 2021).

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Everything You Need to Know About Moteefe

Ecommerce Platforms

Are you looking for a way to sell custom merchandise online? If so, Moteefe could be the solution. If you haven't heard of this platform before, never fear. In this review, we're going to break down everything you need to know. Let's dive in! Who's Moteefe? Founded back in 2015 , Moteefe was born with one mission in mind: to enable anyone to sell high-quality designs without risk or hassle.

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After 70 Years, IKEA Disassembles Both Print and Digital Catalogs

Retail TouchPoints

In what the company termed an “emotional but rational” decision, Inter IKEA Systems B.V. , the worldwide IKEA franchisor, will discontinue both the paper and digital versions of its catalog. The Swedish print version debuted in 1951, with 285,000 copies distributed in southern Sweden. The digital version debuted in 2000, and at its peak in 2016, 200 million copies were distributed in 69 different versions, in 32 languages and to more than 50 markets.

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334: How To Market Your Online Store On YouTube With Eric Bandholz

My Wife Quit Her Job

Today I’m really excited to have Eric Bandholz back on the show for the 3rd time. Eric runs Beardbrand.com which is a successful store that sells beard care products online. But what really makes his brand stand out is the content he creates on YouTube. Today, over 40% of his business can be directly attributed to the platform and he’s going to teach us how to start a YouTube channel the right way for an eCommerce store.

Marketing 156
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Forrester Report: Demystifying The Technical Functions of POS Solutions

Understanding the intricate world of Point-of-Sale (POS) technology is a common challenge for tech buyers. When it comes to defining the functions of Point-of-Sale systems, the communications have yet to be standardized–—until now. Forrester’s new report, Demystifying The Technical Functions of POS Solutions, breaks through the noise and provides business leaders with the information and tools they need to evaluate the features of POS systems.

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How Model No. is Disrupting the Furniture Industry with 3D Printing and Products Made from Food Waste

Retail TouchPoints

Five years ago, retail innovator Phillip Raub disrupted the industry when he co-founded b8ta , a retail-as-a-service company with experiential, data-driven showrooms designed for trying and buying new tech products. Now he has his sights set on flipping the furniture industry on its head as CEO of Model No. , an on-demand custom furnishings company driven by consumer needs and led by a devotion to technology, design and environmental responsibility.

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How to Sell on Google Shopping: 6 Best Practices

SellBrite

In a 2018 report, Adthena discovered that Google Shopping ads drove 76.4 percent of retail search ad spend. With that in mind, here’s some good news: On April 21st, 2020, Google made Google Shopping free for merchants in the U.S. in response to COVID-19, and by mid-October of 2020, Google finally opened Google Shopping to the world. Google Shopping can help you stay competitive in the marketplace.

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Marketers Need to Rethink Strategies for Attracting Younger Generations

Retail TouchPoints

While younger generations were more digitally equipped to accommodate the demands of the pandemic, financially they’ve been hit the hardest. Euromonitor predicts the average global gross income of people between ages 25 and 29 will decline by 49% in 2020. As a result, marketers need to work harder to sell to young Americans. Budget constraints have led to a shift in spending patterns and shopping behavior.

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Gartner Predicts COVID Will Accelerate These Top 5 Digital Commerce Trends

GetElastic

The COVID-19 pandemic has drastically changed consumer buying behaviors and accelerated the evolution of and shift to digital commerce for businesses globally. In Gartner’s latest report, “ Predicts 2021: COVID-19 Drives Accelerated Shift to Digital and Commerce Model Evolution ” they discuss how these new behaviors will impact the market and re-shape the commerce strategy of organizations worldwide over the next few years.

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How Retailers Are Transforming Customer Experiences with Data & AI

Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and Guest Speaker Sucharita Kodali

Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.

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Company of the Year: Target

RetailDive

The retailer has seen its sales balloon this year amid the pandemic thanks to investments it made years ago in anticipation of consumer shifts.

Consumer 136
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Wholesale sees subdued growth in 2020, report shows

TalkingRetail

The UK wholesale market experienced growth of +2.8% in 2020, down from +4.4% in 2019, new research reveals. Lumina Intelligence’s UK Wholesale Market Report 2020 shows that retail wholesalers faced record levels of demand in 2020, resulting in strong growth, but the impact of restrictions on the hospitality sector had a catastrophic impact on foodservice.

Marketing 119
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CBRE: Holiday sales expected to generate $70.5B in returns

RetailDive

Logistics providers face capacity constraints during peak season, but expanded networks are expected to benefit retailers after the holidays when returns are processed.

Retail 119
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November 2020 COVID-19 + Ecommerce Update

ROI Revolution

Published December 9, 2020. Coronavirus, Black Friday, + Cyber Monday ecommerce stats. COVID-19 safety precautions were the #2 priority for Cyber Week shoppers, with getting a good deal as the #1 priority. ( Digital Commerce 360 ). 61% of adults feel safe going to the store for holiday shopping. ( Digital Commerce 360 ). Black Friday 2020 foot traffic declined by 52% year-over-year, while Thanksgiving declined 95%. ( Bloomberg ).

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The B2B Digital Commerce Playbook for Manufacturers

In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.

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GameStop posts 30% sales drop but sees growth ahead

RetailDive

The pandemic, limited availability of new consoles and a reduced store count hurt the gaming retailer's third quarter sales, but November brought a spike.

Games 116
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Business evictions ban extended until March

TalkingRetail

Businesses affected by the pandemic will be protected from eviction until the end of March 2021. Communities secretary, Robert Jenrick, said this final extension will give landlords and tenants three months to come to an agreement on unpaid rent. Where businesses can pay any or all of their rent, they should do so, he added.

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Consumers are spending less this holiday season: survey

RetailDive

But, they are shopping online due to convenience, deals and free shipping — a trend that may stick around even after the pandemic.

Consumer 118
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Welsh households trial digital deposit return scheme

TalkingRetail

A new digital deposit return scheme for plastic bottles to be trialled by households in Conwy, North Wales. The Welsh government is joining Polytag, Conwy County Borough Council, and Wrap to trial the digital deposit return scheme in Colwyn Heights, Conwy. Householders will be provided with a set of bottles tagged by Polytag, which they.

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The Personalization Playbook: 2024 Strategies

Did you know—74% of IT leaders are looking to improve their tech stack to offer better personalization? It’s impossible to ignore the importance of personalization, but it comes with challenges. How do you do it with a tight budget? What about customer privacy and the use of data? The Personalization Playbook is packed with research and insights from Orium, Talon.One, and Bloomreach and gives IT leaders answers to these tough questions, helping them shape 2024 strategies for personalization.

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The Retail Dive Awards for 2020

RetailDive

In a period unlike any other, these are the companies and individuals that shaped the industry this year.

Retail 126
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Retail Industry Awards names host

TalkingRetail

This year’s Retail Industry Awards are to be hosted by comedian, presenter and journalist Alex Brooker. Brooker is best known for his television work with Channel 4, co-hosting The Last Leg and The Jump. The Retail Industry Awards 2020 will take place as a free-to-view virtual event on Tuesday 26 January 2021. The shortlist for.

Retail 78
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David's Bridal unveils loyalty program

RetailDive

The service allows brides to accrue points for gifts like honeymoons and luxury handbags, with the help of wedding guests and friends.

Gifts 109
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Del Monte kicks off six-month partnership with food writer

TalkingRetail

Canned fruit brand Del Monte is partnering with food writer Jack Monroe, in a move designed to “promote the positive benefits of eating canned fruit, such as health, versatility, convenience, and value”. The partnership is running for six months and includes a series of recipes on Monroe’s and Del Monte’s social media channels, with a.

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Mapping Digital Transformation: Retail’s Strategic Shift

Speaker: Jennifer Wright, Michael Scholz, Jasmin Guthmann, and Scott Canney

Digital transformation in retail is so much more than new technology. You need to get your whole organization, from entry-level workers to executives, on board with the new tech, new skills, and culture changes that digital transformation brings. Leading this mindset shift can be a daunting task… but that’s where this webinar comes in! Join our panel of experts as they guide you through the challenges of digital transformation, preparing you to avoid common mistakes and make the most of incredib