Fri.Jun 24, 2022

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Three Ideas To Make Your Messaging A Hit With Buyers

Forrester eCommerce

Enticing plot, captivating characters, and spellbinding world-building are all examples of what may come to mind when thinking about what we love most in a good television show. These elements are carefully crafted by screenwriters in the writer’s room, who meet and brainstorm how to deliver the most engaging experience. B2B marketers could learn a thing or two from these writers, especially when it comes to building and enabling effective messaging.

B2B 370
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How the Fashion Industry Can Pave the Way for a Sustainable Future

Retail TouchPoints

For decades, there have been continued debates surrounding sustainability and the fashion industry’s position in implementing and maintaining a sustainable value chain, where renewable resources from the environment can be continually used and human rights are protected. Focus and blame generally turn to the manufacturing, production and distribution parts of the chain, but other aspects are not usually at the forefront of the mind, especially when it comes to the consumer standpoint.

Fashion 336
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The Insights Beat: This Summer, Take A Trip To Insights Capabilities Paradise

Forrester eCommerce

Summer is here, and you deserve a vacation. Whether you’re camping by the lake or snorkeling off the coast, you (likely) won’t be thinking about data, but this summer can still be a good opportunity to build your insights capabilities. In this edition of the Insights Beat, we will cannonball into the business insights team’s […].

Customer 370
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SHEIN Hosts Sold Out Pop-Up Event in San Francisco

Retail TouchPoints

Online fast fashion retailer SHEIN is hosting the latest in its traveling series of pop-up events at San Francisco’s Embarcadero Center from June 24 to 26, 2022. The three-day event promised a showcase of more than 1,000 different styles with the product assortment rotating daily. Shoppers had to sign up for a time slot online prior to the shop’s debut, with slots for all three days quickly selling out.

Events 302
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Get MACH Ready: Preparing Your Business for Digital Transformation

Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.

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B2B Buyers and Digital Selling (Part 1): Self-service, PLG, and Consumption Pricing

Forrester eCommerce

Digital selling insights from buyers and B2B sales executives, covering self-service purchasing, product-led growth (PLG), e-commerce, and consumption-based pricing. Will they converge or remain distinct practices shaping the buying experience?

B2B 369
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Beyond Yoga to Enter B&M With Pop-Up Experience in L.A.

Retail TouchPoints

Beyond Yoga will unveil its first brick-and-mortar location on June 25 with a pop-up experience at The Grove in Los Angeles that will be open from June 25 to July 24, 2022. In addition to selling the popular brand of activewear and athleisure, the pop-up shop will welcome members of its hometown community to participate in events and giveaways with partner brands, many of which represent female-founded, L.A.

Fashion 297

More Trending

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Subscription Commerce Snapshot: Discounts are Out, Content and Community Are In

Retail TouchPoints

“Subscription commerce” was all the rage as companies like Stitch Fix and Blue Apron were riding their rocket ships to unicorn status. But lately it seems that achieving retail prominence can be tougher than boosting financial valuations: Stitch Fix is trying to recover after announcing layoffs and weak revenue guidance, while Blue Apron is selling through Walmart to boost its brand presence and acquire new customers.

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Walmart invests in supply chain AI company Symbotic

RetailDive

The retailer is deploying the company’s technology to increase capacity, accuracy and productivity at its distribution centers.

Supplies 121
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Gap Launches Four Shoppable ‘Laboratories’ at its S.F. Headquarters to Power Retail Innovation

Retail TouchPoints

Gap will experiment with new ideas through four new retail spaces at its San Francisco headquarters, designed to support the Old Navy , Gap, Banana Republic and Athleta brands. The new “laboratories” add a combined 18,000 square feet of retail space to Gap’s home base, which also includes a “Co-Lab” maker studio where visitors can watch creative teams at work. .

Retail 278
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Bed Bath & Beyond launches buy now, pay later option and rewards program

RetailDive

The retailer’s tier-based program offers perks like free shipping for select members and flexible payments, and it replaces the existing Beyond+ program.

Shipping 103
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The Future of Multi-Vendor Commerce

In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.

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Walmart Pilots Rapid Convenience Delivery in Canada

Retail TouchPoints

Walmart Canada is piloting a new rapid-delivery grocery offering in the Greater Toronto area in partnership with Instacart. Called Walmart Now, the virtual convenience service will offer delivery as quickly as 30 minutes for nearly 4,000 of Walmart’s most-shopped items, including fresh groceries, snacks and pantry and household essentials such as pet, baby and personal care items.

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How to Get Started Advertising on TikTok

ChannelAdvisor

If you still haven’t joined TikTok, you may be missing out on tremendous sales potential. That’s because the popular social media app now reaches an incredible base of one billion users. . While TikTok is still the place for short, quirky videos and viral challenges, it’s also where many consumers go to seek the newest trends and latest products. In fact, 58% of users even head straight to the app for shopping inspiration.

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Podcast – Interview with Erez Galonska, Co-Founder & CEO, Infarm

Digital Doughnut

Part of our special series of episodes that we're recording in partnership with the European PR Agency, Tyto, and their own Without Borders podcast, this interview is with Erez Galonska, Co-Founder & CEO, Infarm.

B2B 92
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Walmart to release at-home and in-store AR tools

RetailDive

New features will use the retailer’s iOS app to create more personalized experiences for shoppers, and include benefits to store employees as well.

Retail 98
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Forrester Report: Demystifying The Technical Functions of POS Solutions

Understanding the intricate world of Point-of-Sale (POS) technology is a common challenge for tech buyers. When it comes to defining the functions of Point-of-Sale systems, the communications have yet to be standardized–—until now. Forrester’s new report, Demystifying The Technical Functions of POS Solutions, breaks through the noise and provides business leaders with the information and tools they need to evaluate the features of POS systems.

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How to Get Started Advertising on TikTok

ChannelAdvisor

If you still haven’t joined TikTok, you may be missing out on tremendous sales potential. That’s because the popular social media app now reaches an incredible base of one billion users. . While TikTok is still the place for short, quirky videos and viral challenges, it’s also where many consumers go to seek the newest trends and latest products. In fact, 58% of users even head straight to the app for shopping inspiration.

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The Weekly Closeout: Nike exits Russia and tech firms unite around the metaverse

RetailDive

The athletics giant won’t reopen its stores in the region. Meanwhile, Meta, Microsoft and others teamed up to develop standards for the virtual concept.

Other 85
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How Can You Implement Cryptocurrency Payment Method In Your Ecommerce Website?

Ecommerce Guru

Cryptocurrencies, for example, Bitcoin and Ethereum, are becoming quite popular these days. It offers an alternative payment method to businesses. New startups are getting more into accepting cryptocurrency payments to get new customers and increase sales. Cryptocurrencies are becoming very popular among consumers and merchants both. As we know, people nowadays are switching to crypto; we think more and more merchants should start accepting cryptocurrency payments through various means, such as

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American Eagle Outfitters launches NFT Apparel Shop

RetailDive

The collection features limited-edition shirts and hoodies with designs from NFT artists.

Apparel 112
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How Retailers Are Transforming Customer Experiences with Data & AI

Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and Guest Speaker Sucharita Kodali

Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.

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NLRB asks court to order Starbucks to rehire Baristas

RetailWire

The National Labor Relations Board has accused Starbucks of engaging in an “array of illegal tactics” to prevent its baristas from joining unions. The agency is asking a federal court to order Starbucks to reinstate seven workers laid off, it alleges, because of their union organizing activity. Starbucks denies the charges.

Article 52
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Abercrombie & Fitch Co. paid millions in extra freight costs after Vietnam lockdowns

RetailDive

The retailer is scheduling earlier inventory receipts after factory shutdowns pushed the retailer to rely more on airfreight.

Retail 87
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Target CEO said chain had to rip the inventory bandage off

RetailWire

Target CEO Brian Cornell said that historic “inventory levels” required the company to take fast action to set the situation right instead of “letting it linger quarter after quarter for three or four quarters.

Article 52
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Value Is In The Eye Of The Beholder — When It Comes To Tech’s Business Value

Forrester eCommerce

There’s more to ensuring that technology enables business value than meets the eye. There is no single value proposition to communicating the value of technology to stakeholders. Each stakeholder perceives value differently. Value is in the eye of the beholder. You Think You “Deliver” Value To Business Stakeholders … But You Don’t Value for stakeholders […].

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The B2B Digital Commerce Playbook for Manufacturers

In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.

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Nike makes Russia store closings permanent

RetailWire

Nike made the decision to suspend retail operations in Russia three months ago in reaction to that country’s invasion of Ukraine. Management has decided now to fully shut down operations. “Our priority is to ensure we are fully supporting our employees while we responsibly scale down our operations over the coming months,” Nike said Thursday.

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FDA bans sales of Juul e-cigarettes

RetailWire

The Food and Drug Administration has ordered Juul to stop selling e-cigarettes in the U.S. “Today’s action is further progress on the F.D.A.’s commitment to ensuring that all e-cigarette and electronic nicotine delivery system products currently being marketed to consumers meet our public health standards,” Dr. Robert M. Califf, the agency commissioner, said in a statement.

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Target remodeling store to deal with ‘disruptive’ activities

RetailWire

Target is remodeling the entrance of its store in downtown Minneapolis and adding security measures after seeing a rise in “disruptive activity” around the store in recent years. The store will remain open while construction is underway.

Article 40
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McD’s makes changes to attract more diverse franchisees

RetailWire

McDonald’s will no longer give preferential treatment to children and spouses regarding new franchise agreements. It is one of the steps the fast-food giant is making to attract a more diverse franchisee base. “We’ve been doing a lot of thinking about how we continue to attract and retain the industry’s best owner/operators — individuals who represent the diverse communities we serve, bring a growth mindset and focus on executional excellence, while cultivating a positive work environment

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The Personalization Playbook: 2024 Strategies

Did you know—74% of IT leaders are looking to improve their tech stack to offer better personalization? It’s impossible to ignore the importance of personalization, but it comes with challenges. How do you do it with a tight budget? What about customer privacy and the use of data? The Personalization Playbook is packed with research and insights from Orium, Talon.One, and Bloomreach and gives IT leaders answers to these tough questions, helping them shape 2024 strategies for personalization.

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Hudson’s Bay warehouse workers strike over wages

RetailWire

More than 330 Hudson’s Bay Co. warehouse workers have gone on strike after union talks with the company failed to create a new labor contract that addresses wage demands. Unifor Ontario regional director Naureen Rizvi said the retailer has failed to give scheduled pay increases to some workers. “Canada’s flagship retailer is cynically exploiting the goodwill of its employees to cheat workers out of the pay increase they should and would have received,” Ms.

Retail 40
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Shoppers aren’t filling up tanks during c-store stops

RetailWire

Arie Kotler, president and CEO of Arko Corp., a convenience store operator, said, “Compared to the same time last year, people are coming more frequently to the pump but instead of fully filling up the tank, they’re filling half or quarter tank at a time.” Customers are also making fewer trips to the company’s stores to buy beverages and food. “When they do come into the store, they’re consolidating their purchases,” he said. “Instead of buying jus