No, You’re Not Crazy. Pumpkin Spice Season Is Starting Earlier This Year, Despite the Ongoing Sweltering Heat.
August 24, 2023
Despite the ongoing summer heat, the pumpkin spice season is starting earlier this year, with companies like Starbucks, Dunkin’, Krispy Kreme, and 7-11 already rolling out their autumn-themed products. Starbucks, celebrating the 20th anniversary of its famous pumpkin spice latte, will release its fall lineup on August 24, which is earlier than usual. The trend of earlier releases for fall flavors has been increasing over the past years, with various brands introducing pumpkin spice and apple crisp flavors not only in coffee drinks and sweet treats but also in boozy beverages and other consumer products.
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